Matthew Untalan Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Continuing to help solve clients’ problems across customer data and marketing automation, working alongside engineers, analysts, and marketing professionals. Notable engagements: - Westpac: implementation of Adobe Experience Platform & Adobe Journey Optimizer, with involvement in data and build streams of work, project management, and testing. - EnergyAustralia: discovery, detailed design, and implementation of Adobe Experience Platform. Led the data and build work, integrating various marketing technology platforms, and martech strategy. - Wesfarmers: helped lead the quantitative research for benchmarking, with a focus on online/e-commerce metrics, against peers locally and globally, in addition to against each of Wes’ divisions. This piece of work was crucial research which was presented to the board

Sydney, New South Wales, Australia

Within Deloitte's Customer & Marketing consulting practice. We help organisations in their digital transformation by leveraging marketing technology to create better customer experiences.Notable engagements: - Optus: Digital Asset Management audit and recommendations- Conversion rate optimisation analytics for various clients, including Pizza Hut and Country Road Group- Real estate tech company: discovery for implementing a Customer Data Platform and uplifting marketing technology platforms- Westpac: discovery and detailed design (incl. data modelling and understanding martech architecture) for implementing Adobe Experience Platform & Adobe Journey Optimizer

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Clients: Western Union (APAC & USA), Twitch (APAC), iNova Pharmaceuticals (Australia), Under Armour (APAC), and Lockheed Martin (APAC).Performance marketing team handling multi-million dollar budgets. Certified Facebook media buying professional. Strategy, implementation, optimisation, and analytics with a focus on paid social media. Strong client communication skills and engaging with senior marketing executives. Experience in the programmatic space. Responsible for training new graduates and any other new hires.Fun fact: worked overseas for 8 months from the Philippines Past clients: Cancer Institute (NSW Government) and Hustle Boxing

Sydney, Australia

Worked with performance client Western Union (Global account) for the APAC markets, and iNova Pharmaceuticals. Key responsibilities include:- Supporting the Client Performance Director in general account management- Also part of the Performance team, with a focus on paid social- Producing reporting actuals and preparation of client reports and relevant documents- Liaising with online and offline media partners/vendors for launching new campaigns and monitoring- Assisting in planning and taking charge on the implementation and optimisation of offline/online campaigns in conjunction with the clients and media partners- Ad operations, including campaign trafficking, monitoring, and analysis- Financial responsibilities including checking insertion orders/confirms against media plans, financial system data input, and solving account queries from Finance (IPG Mediabrands) Key projects: - Led the implementation of a $3 million integrated marketing campaign in Q4 2019 that consisted of digital, OOH, in-stadium signage, radio, and broadcast TV. - Led and oversaw the implementation and optimisation of Western Union's first dip into the gaming space, with its partnership with ESL ANZ that began in Q1 2020. Professional development by attending NGEN sessions hosted by the Media Federation of Australia to gain an understanding of the media advertising landscape.Successfully completed and passed Certificate I & II for Digital Foundations Knowledge, and Television Foundations from the Media Federation of Australia.Past client: PGH Bricks & Pavers

Mosman, New South Wales, Australia

Cremorne, New South Wales, Australia

Master'S Degree, Data Analytics, Specialising In Marketing Analytics

Full-time, 2 year program consisting of various subject areas including: statistics, coding/programming (Python/SQL), business analytics.

Bachelor Of Media, Advertising & Public Relations, Minor In International Business

Certificate I & Ii, Digital Foundations

"In order to be successful in our industry, we believe everyone working in media, needs to have a consistent and standard level of digital.

Certificate, Televison Foundations

We recognised the fast pace nature of the evolving television industry. Foundation TV knowledge is imperative to navigate this changing.