Matthew Walker Email & Phone Number

Liverpool, United Kingdom

• Develop, implement, manage and report on the creation of an SEO onsite content strategy ensuring Shop Direct Group websites feature unique, on brand, search engine optimised content to improve average ranking in SERPs.• Create implement and report on platform wide SEO technical audits to outline improvements to Shop Direct’s websites meta data, identify cannibalisation and indexation bloat and ensure Google is optimally indexing the sites.• Manage third party technical agencies to understand how googlebots crawl our site, identify any accessibility or structural issues that may be impeding organic visibility and work with IT to address and implement solutions. • Manage the budget for both onsite and technical SEO, including external agencies, making sure expenditure is weighted in the correct areas to increase ROI.• Analyse market trends, search trends, customer spend and in-house marketing activity to build comprehensive campaigns to increase search visibility in-line with trading calendar. • Using Google Analytics and keyword tracking tools to monitor and report on SEO KPIs to the internal team and wider business.• Ensure all internal teams with responsibility for webpage ideation, creation site structure and build are up to speed with google guidelines to guarantee all pages are fully optimized for organic search.• Using Google Analytics, Searchmetrics, Brightedge to monitor and report on SEO KPIs to the internal team and wider business.• Work with in-house Buying teams to understand where product-spend is weighted to ensure traffic is driven to most profitable areas of the sites.

Liverpool, United Kingdom

Senior Website Copywriter• Overseeing a team of copywriters working alongside buying teams, to enhance content for 11 websites to improve conversion and natural search results for product pages within Google.• Work along side the SEO team to formulate onsite and offsite SEO strategy to target generic key phrases to improve natural search results reflecting online and seasonal shopping trends.• Liaise with Online Retail Teams to formulate online strategy for key sales periods.• Write informative offsite articles and blog posts for the purpose promoting key trading messages and improving internal link structure of sites.• Write unique onsite/offsite content using targeted tone of voice to engage with customers and increase visibility of brands during key selling periods. • Write search engine optimised product content for key lines to ensure visibility within organic Google search results.• Write informative and aspirational product content for 11 brands across all market demographics to engage the customer and increase conversion.• Write key promotional web copy targeting specific keywords/phrases.