Matthew Hickerson Email & Phone Number

Greater New York City Area

Responsible for: global media relations, internal communications, and executive communications, including: public relations, thought leadership, internal communications, executive and social-media communications for the CEO, speech writing and presentations, and other aspects of marketing communications. Manage a global team of communications professionals.CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. The organization is a champion for ethical behavior in investment markets and a respected source of knowledge in the global financial community.

New York, Ny

Responsible for brand strategy, marketing communications, public relations, content development, events and internal communications in the Americas. Launched Macquarie's first-ever brand-building effort in the US -- encompassing advertising, digital, PR, content, events and marketing -- resulting in a very significant increase in brand awareness. Expanded team in order to deliver on strategic marketing plans.The team and I earned a host of awards for our brand-building efforts and have delivered double-digit increases in brand awareness.

Greater New York City Area

Providing strategic advice to clients in the areas of brand strategy, public relations, marketing, organizational structure and staffing, budgeting, executive communications, product launches, Web and social media, internal communications and overall positioning. Nine-month assignment at Broadridge Financial Solutions.

Led a global team of professionals -- with main hubs being New York, London, Zurich and Hong Kong -- at UBS's Investment Bank.The key disciplines were: Business Marketing, Event Marketing (Conferences, Client Events and Corporate Roadshows), Branding & Web Services, Employee Communications and Sponsorships.During my tenure, the Marketing Communications Group became known for providing strategic advice to our contacts in the business along with planning and executing a wide spectrum or marketing activities. We earned awards for our marketing efforts on behalf of the Investment Bank. From running large-scale advertising campaigns to executing events and product marketing campaigns, our group provided exemplary service to our clients in the business.Active participant in shaping brand strategy for UBS as a whole as a member of the Brand Management Council, setting brand strategy for Wealth Management, Retail Banking, Investment Banking and Asset Management.

I managed a global team with responsibility for the Investment Bank’s brand positioning, marketing and advertising communications. -- Led the project team that developed the external and internal communications around the successful global re-branding of Credit Suisse: the consolidation of three brands (asset management, wealth management/private banking and investment banking) into one; the adoption of a new logo and corporate identity; a robust internal communications campaign; and the launch of a new Web site and an award-winning global advertising campaign that delivered strong results. -- Set strategic direction for marketing communications for the Investment Bank, from advertising to marketing collateral to Web and e-marketing-- Directed agency relationships, including agency contracts and management -- Led internal communications initiatives and brand promotion efforts internally -- Led product marketing efforts for all aspects of the investment bank, e.g., capital markets and advisory, electronic trading, prime brokerage, etc.-- Collaborated with colleagues in Private Banking, Retail Banking and Asset Management on brand strategy, advertising, cross-selling, etc.

-- Wrote newsletters, press releases, speeches and op-ed pieces-- Media relations-- Community outreach-- Drafted, negotiated and tracked legislation, with an emphasis on environmental and educational issues

-- Town’s principal spokesman to media, handling all media relations for the Supervisor-- Wrote speeches, op-ed pieces and press releases-- Participated in strategic planning and general oversight of Town government

-- Served as district press secretary-- Advocated for environmental issues and coordinated community outreach-- Also served as Campaign Manager of successful 1988 re-election campaign

Ms, Journalism

B.A., Political Science, Minor In History