Mat Threadgill Email & Phone Number

Dallas/Fort Worth Area

Digital Marketing Performance Agency based in Dallas, Texas. We are focused on impacting our clients business through digital marketing and website performance. Services include:• Digital Strategy• Conversion Rate Optimization• Search Marketing/PPC• Search Optimization/SEO• Paid Social Media• Content Marketing• Marketing Automation• Web Development• Tracking & Reporting

Dallas/Fort Worth Area

Oversaw all Client Service team as well as marketing strategy, new business development, creative and web development work. Responsible for developing digital strategies for clients that drive business and build return-on-investment.

Dallas/Fort Worth Area

Led all marketing efforts for major accounts including Captain D’s, Pacific Gas & Energy and Statoil, serving as the point person for the agency/client relationship. Oversaw all aspects of agency’s work for clients including marketing strategy, creative development, media planning, account management and final deliverables.

Frisco, Texas

• Led department responsible for proactively developing major Corporate Partnerships that drive revenue, create awareness and provide education to women about early detection of breast cancer. • Developed marketing strategies with major Corporate Partners to advance NBCF’s objective while also providing value to Partners by promoting brand affinity and achieving specific marketing goals.

• Co-founded agency and responsible for start-up growth including new business development and recruitment of new hires that lead to over $2M in billings a year and a staff of 10 employees. • Developed new business for agency including client procurement, professional networking, agency promotion and marketing, and prospect presentations leading to 30+ clients in three years. • Oversaw agency operations including management of billing and financial stability, leading overall business strategy, conducting team reviews, and providing the overall vision for the company. • Led strategic development for all clients including branding, marketing planning, positioning and online strategies executed through web and technology-driven solutions. • Responsible for leading entrepreneurial ventures including idea generation, qualifying business opportunities, developing business plans, and overseeing partner relationships that has lead to the creation of four new business entities - Gay List Daily, Lake Travis TV, dib motion, TabbedOut Mobile App.

Dallas, Tx; Vancouver, Bc

• Conceived and developed concept of a refined “daily deal” business model by leveraging traditional marketing channels as partners to build database and utilize sales team.• Negotiated with Bell Media, the largest media company in Canada, to secure a revenue share agreement for the GoLowDeal model involving radio stations across Canada.• Raised initial start-up funds from private investors, developed business plan and established company documentation and organization.• Led team to develop branding, positioning, web site, technical specifications, sales materials, and marketing plan including campaign strategy, creative and execution.• Oversee all company operations including sales, marketing, accounting, legal, client service, customer service, investor relations and marketing.• Experienced growth into 5 markets and $500M gross revenue if first 6 months. • Conduct business development and advance growth strategies to evolve the business model.

• Tasked with developing design and interactive company into a fully integrated marketing agency. Helped lead agency from $700,000 to over $4M in billings in two-year period. • Established account service discipline within agency, including structuring of company resources and personnel, billing procedures, project organization and overall work flow. • Developed integrated marketing plans delivering a diverse media mix including web sites, search engine optimization, interactive marketing, print, outdoor, out-of-home, broadcast and guerilla tactics.• Responsible for procuring and managing marketing duties for multiple clients including Centex Destination Properties, SoCo Urban Loft Condominiums, National Breast Cancer Foundation, Foundation for Exxcellence in Women’s Health Care, and Seize Your Day resulting in $1M in total billings.• Launched media department and developed media planning and buying into revenue source for agency. Supervise all agency media business for multiple clients generating $1.5M in gross billings.• Created overall agency branding process and conduct strategic workshops for clients including Diamond Doctor, Coda, and Centex Destination Properties.

• Managed day-to-day operations and $26MM budget for Fruit of the Loom brand, including development of strategy and production of TV and print campaigns.• Initiated and captained Fruit of the Loom campaign to leverage the “Country Video” TV spot through print, CMA sponsorship, radio chatter, interactive marketing and web site. Efforts led to 300,000 online visits and 90,000 downloads. • Oversaw media planning and strategy for Fruit of the Loom, BVD and Adams Golf brands, delivering a more diverse media mix. • Directed all marketing-related competitive and industry analysis tracking brands and retailers; efforts led to various growth initiatives designed to drive sales and increase distribution.• Independently oversaw creative development and production for Home Depot’s weekend events in 2002, accounting for over $400MM of media budget.• Assisted in developing Home Depot’s inaugural sponsorship with ESPN College GameDay, establishing the benchmark for larger, more integrated sponsorship strategies. Efforts led to 2005 EFFIE award.• Revamped Home Depot’s Gift Card program updating largest selling SKU with new card design and augmented carrying device, accounting for $800MM in sales.