Rob Phillips Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Utilized my 15+ years of agency experience to bring cross-office and cross-department efficiencies to a growing organization that found its workforce more dispersed geographically and primarily working remotely in the pandemic environment.• Developed a methodology for process documentation and, utilizing a RACI framework, established process accountability• Assisted with the build and launch of an intranet Knowledge Resource Center website.• Engaged with key vendors to improve agency-vendor accountability.• Launched a partnership with an outsourced ad operations team to increase our paid media efficiencies and profitability.In addition to these Central Operation responsibilities, carried over a number of elements from my previous role including the continuation of providing day-to-day support in the management of our Dallas-based team and remaining highly engaged with our Hospitality and Real Estate clients as Head of Industry and Executive Sponsor.

Dallas/Fort Worth Area

Joined Wpromote as part of the Standing Dog Interactive acquisition on August 1, 2016Post-acquisition, successfully managed through the integration of the Dallas & Houston offices into the overall Wpromote organization:• Directly lead the Strategic Account Management team within the Dallas office and act as executive sponsor for the office’s book of business• Secondarily responsible for all operational and channel teams within the Dallas office (including Paid Search, Search Engine Optimization, Digital Intelligence and SMB Teams)• As Head of Industry for Hospitality & Real Estate, lead the go-to-market strategy from a business development perspective and provide executive sponsorship for travel-related clients across the agency.Key supported accounts include Marriott Hotels & Resorts, Greystar Property Management, Irvine Company, Frontier Airlines, Civitas Senior Living, Cinemark and Aqua-Aston Hospitality with total annual agency fees in excess of $11 million.

Partner with the Account Management team to assist our clients in developing full-funnel performance marketing strategies across paid, owned and earned channels to drive both immediate ROI and profitable long-term customer lifetime value.

Dallas/Fort Worth Area

Co-Founded Standing Dog Interactive and in the course of 10 years scaled from a 2-person organization to over 70 employees with annual revenue of $8.5 Million until our sale to Wpromote in 2016. Made the Inc 5000 fastest growing companies in 2010, 2011 and 2012

Dallas/Fort Worth Area

Amongst other responsibilities, lead the Account Management team in client relationship management and the development of our client’s online marketing strategies. Personal areas of expertise include: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and site development. While working within multiple industry verticals, I have nearly 10 years of Hospitality Marketing experience.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Managed a portfolio of 16 hotels in Florida & New Orleans and supported them as their central revenue manager. This included setting daily pricing, stay restrictions and managing OTA inventory.

Dallas/Fort Worth Area