Matt Jacobson Email and Phone Number
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Data-driven Marketing & Revenue Operations Manager with 20 years of experience managing sales and marketing technology stacks, overseeing complex technology implementations, identifying process automation opportunities, building funnel performance indicators, and maintaining data integrity policies.Professional & Technical Skills include: Marketing Operations, Marketing Automation, Digital Marketing, Sales & Revenue Operations, Marketing Analytics, Business Inteliigence, Campaign Attribution, Data Hygiene, Data Integrity, Technology Implementations, System Integrations, Process Optimization, Administration, Marketing Strategy, Governance & Compliance, Salesforce, Hubspot, Marketo, Eloqua, Pardot, Demandbase, Domo, Outreach, ZoomInfo, Google Analytics, Gong, Drift, Sendoso
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Senior Manager, Revenue Growth And Tool OperationsMotusMilwaukee, Wi, Us -
Senior Manager, Revenue Growth & Tool OperationsMotus Apr 2024 - PresentBoston, Ma, Us
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Manager, Revenue Growth & Tool OperationsMotus Jan 2023 - Apr 2024Boston, Ma, Us• Manage the entire sales and marketing technology stack of more than 20 enterprise tools, overseeing governance, tool selection, implementation, data integrity, adoption, vendor relations, and process improvements• Built and rolled out a unified set of Domo dashboards for sales and marketing leadership to measure key performance indicators for their teams, saving them 40 hours/week• Drive sales and marketing operational excellence by evaluating existing CRM processes, identifying optimization opportunities, and maintaining data integrity
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Manager, Digital Marketing & OperationsMotus Jul 2018 - Jan 2023Boston, Ma, Us• Owned the marketing operations function and strategy, managing the marketing technology stack, budget administration, marketing automation processes, and lead routing• Defined key marketing performance metrics and analyzed trends to provide insights on improving campaign effectiveness across the marketing funnel• Successfully led the post-merger migration and consolidation of marketing technology stacks between Runzheimer and Motus, including CRM, marketing automation, and ABM tools
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Digital Marketing LeadMotus May 2012 - Jul 2018Boston, Ma, Us• Managed all of the company's digital marketing initiatives, including the corporate website, search engine optimization, marketing automation platform, lead generation processes, and CRM system• Key member of business process re-engineering project that migrated company from a legacy on-premise CRM to Salesforce, revamped internal processes, and reduced lead processing time by 90%
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Marketing ManagerMetrix Jul 2010 - May 2012• Transformed the inbound lead process by integrating marketing automation tools into all channels and creating standard policies for prospects that are passed off to sales, resulting in twice as many qualified leads • Managed website content/design, SEO, PPC ad campaigns, email marketing, webinar campaigns
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Interactive Marketing SpecialistPinstripe Dec 2008 - Jun 2010• Launched and managed social media strategy and content that resulted in increased conversations, career site traffic, applications and new hires• Converted email distribution list to a permission-based, opt-in list that saw a 240% increase in subscribers
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Marketing CoordinatorCdc Software Mar 2006 - Dec 2008Bloomsburg, Pa, UsCoordinated CDC Supply Chain’s North America website content, lead generation campaigns, PPC ads, email marketing, and events/tradeshows -
Marketing AssistantParagon Development Systems May 2004 - Mar 2006Oconomowoc, Wi, UsSupported the coordination of the Technology Conference, a 35-exhibitor trade show with over 200 IT Professionals attending, along with other customer seminars and training classes
Matt Jacobson Education Details
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Milwaukee School Of EngineeringMarketing
Frequently Asked Questions about Matt Jacobson
What company does Matt Jacobson work for?
Matt Jacobson works for Motus
What is Matt Jacobson's role at the current company?
Matt Jacobson's current role is Senior Manager, Revenue Growth and Tool Operations.
What is Matt Jacobson's email address?
Matt Jacobson's email address is ma****@****ail.com
What is Matt Jacobson's direct phone number?
Matt Jacobson's direct phone number is +126297*****
What schools did Matt Jacobson attend?
Matt Jacobson attended Milwaukee School Of Engineering.
Who are Matt Jacobson's colleagues?
Matt Jacobson's colleagues are Terri Myszkewicz, Jacob Jarrett, Jessie Vanderboon, Karen Yang, Stephanie Bradburn, Lashunda Mckinnie, Brittany Matuszewski.
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