Matt Jacobson Email & Phone Number

Milwaukee, WI, US

Boston, MA, US

Boston, MA, US

• Manage the entire sales and marketing technology stack of more than 20 enterprise tools, overseeing governance, tool selection, implementation, data integrity, adoption, vendor relations, and process improvements
• Built and rolled out a unified set of Domo dashboards for sales and marketing leadership to measure key performance indicators for their teams, saving them 40 hours/week
• Drive sales and marketing operational excellence by evaluating existing CRM processes, identifying optimization opportunities, and maintaining data integrity

Boston, MA, US

• Owned the marketing operations function and strategy, managing the marketing technology stack, budget administration, marketing automation processes, and lead routing
• Defined key marketing performance metrics and analyzed trends to provide insights on improving campaign effectiveness across the marketing funnel
• Successfully led the post-merger migration and consolidation of marketing technology stacks between Runzheimer and Motus, including CRM, marketing automation, and ABM tools

Boston, MA, US

• Managed all of the company's digital marketing initiatives, including the corporate website, search engine optimization, marketing automation platform, lead generation processes, and CRM system
• Key member of business process re-engineering project that migrated company from a legacy on-premise CRM to Salesforce, revamped internal processes, and reduced lead processing time by 90%

• Transformed the inbound lead process by integrating marketing automation tools into all channels and creating standard policies for prospects that are passed off to sales, resulting in twice as many qualified leads
• Managed website content/design, SEO, PPC ad campaigns, email marketing, webinar campaigns

• Launched and managed social media strategy and content that resulted in increased conversations, career site traffic, applications and new hires
• Converted email distribution list to a permission-based, opt-in list that saw a 240% increase in subscribers

Bloomsburg, PA, US

Coordinated CDC Supply Chain’s North America website content, lead generation campaigns, PPC ads, email marketing, and events/tradeshows

Oconomowoc, WI, US

Supported the coordination of the Technology Conference, a 35-exhibitor trade show with over 200 IT Professionals attending, along with other customer seminars and training classes