Matt Jacobs Email & Phone Number

New York City Metropolitan Area

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21 Elephants is a brand incubator and strategy consultancy. We are a small team of hands-on strategists, innovators, creatives and marketers with decades of experience and a passion for bringing brands and products to life. We partner seamlessly with brand teams and agencies to uncover insights, tackle complex problems and drive growth.Learn more: www.21-elephants.com

Board advisor supporting founders to achieve revenue and profitability goals with a focus on marketing strategy and implementation Developed marketing P&L establishing CPA benchmarks, monthly budgets and promotional calendar

Support founder and management team with innovation, brand development and go-to-market strategyLead primary and secondary research analysis and synthesis to inform product development and brand expansion effortsLed innovation of hair growth line extension, Flourish, from concept to launch

Greater New York City Area

Founded New York City office for AMP growing presence from 0 to 45 full-time employees and $0 to $50M in annual revenue in five years. Responsibilities included:- Overseeing all day-to-day operations for AMP's New York City office to ensure client satisfaction and agency growth- Management of integrated marketing staff across diverse disciplines including creative, media, technology and analytics- Providing senior strategic counsel to CEO/CMO titles across a portfolio of clients including Virtue Labs, John Hancock, Combe, StriVectin, LifeStyles Healthcare, Apple & Eve Juice and Edgewell Personal Care

Greater New York City Area

Overseeing all day-to-day operations for AMP's New York City office to ensure client satisfaction and agency profitability

Greater Boston Area

Helping brands strategically define the relationship between paid media, earned media and owned media while ensuring audience intelligence and analytics are best used to drive maximum results. In the role, I work to facilitate connections across various brand touch points to develop effective and efficient engagement strategies that are rooted in consumer, marketplace and channel insights. I am continually evaluating new technologies, trends and ideas to drive innovation for my clients. Internally, I have the privilege of collaborating across multiple business units to ensure integrated campaigns are telling one holistic story and measuring using a shared set of metrics that roll up to a universal dashboard.

Greater Boston Area

Led internal processes of ideation, creative conceptualization and program development to engineer integrated marketing solutions for new and existing clients. Managed a team of four to advance qualified business leads from RFP through to pitch completion via a collaborative workflow process that extended from strategy development and creative ideation through to execution plan and budget. Led brainstorming sessions to drive creative concepts and ideas and served as a liaison between all internal functions, including sales, creative, consumer insights and account management. Consistently collaborated with senior management team to develop internal sales strategies and market new agency services. Additionally, I oversaw all agency marketing initiatives including press outreach, content development, award submissions and management of all memberships/partnerships. Within the role I also spearheaded a comprehensive internal rebranding (logo, website, capabilities deck, etc.) for the agency. Roles with the Integrated Marketing Group:Director - Oct 10 - Aug 12Senior Manager - Feb 09 - Oct 10Manager - Feb 08 - Feb 09Associate Manager - June 07 - Feb 08

Greater Boston Area

Managed day-to-day execution of cross-channel marketing campaigns for various clients including FOX NFL, Qwest, ARAMARK and Staples. Worked collaboratively as part of a close knit team to effectively deliver against clients’ business objectives resulting in increased sales, brand health, loyalty and advocacy. Roles within Account Management:Assistant Account Manager - Feb 07 - June 07Account Coordinator - June 06 - Feb 07