Brand Identity Manager—Internal Engagement
Fort Collins, Colorado Area
As a member of the Brand Activation and Engagement team, I managed the activation of the HP brand identity for the 50,000+ employees, including: visual identity system, brand education / immersion / engagement, branded trade shows & events, branded office environment, and the brand creative review processAs Brand Manager—Internal Engagement, my focus includes:Brand consultant to all internal branding partners, ensuring that they are strategic and on-brand with internal campaigns.Manage the development of a portfolio of creative assets for use in on-site environmental re-branding—such as environmental graphics, small signage, and various branded elements. Managing the acquisition of assets processes, and library maintenance, for graphics, posters, presentation imagery, and other assets for employee download.Manage the development of internal templates and guidelines such as presentations, basic Word templates, technical Word templates, internal emails, email signatures, stationery, wallpapers, certificates and awards, posters, and biographies.