Leads membership and content strategy for SIIA's media and information division, AM&P Network.

Leads content strategy to drive membership and add member value for association serving business technology and information industries. Spearheads programming content for conferences and trade shows; identify sponsorship opportunities. Partners with executives to craft speeches, presentations, and press communications.✔ Owns digital content strategy, including websites, social media, blogs and video.✔ Leads content team producing daily original and aggregated content.✔ Manages event strategy, producing two major annual conferences, quarterly peer-to-peer community groups and monthly webcasts. ✔ Grew subscriber engagement from 11% open rate and less than 1% click rate to 22% open rate and 4.6% click rate after launching daily e-newsletter targeting all association members.✔ Increased webcast attendance 6-fold while securing more association sponsors following launch of monthly webcast program targeting practitioner-level members. Webcast serves ~600 members annually.✔ Expanded SIIA’s social media presence by taking over previously stagnant LinkedIn and Twitter accounts. Elevated association awareness via modernizing marketing activities.✔ Secured and managed 5-figure sponsorship deals with key brands by spearheading content marketing efforts, from writing white papers to conducting research.✔ Developed executive training and certification program with Northwestern University, which has trained 100+ member executives and helped reinforce Medill School of Journalism as premier journalism institution. ✔ Championed programs for 2 major annual events: Executive Summit (targeting C-level members) and Business Information & Media Summit (practitioner-level event with 500 attendees).✔ Played major role in orchestrating key awards programs, including Jesse H. Neal Awards (“Pulitzer Prize of B2B Media”) and Connectiv Innovation Awards.

Hired to provide a fresh perspective on content development and lead content strategy for the association, from live events and custom publishing to research and executive communications. Managed digital channels, including newsletters and webcasts. Led programming for key conferences. Oversaw networking groups. Supervised 4 content producers.✔ Fueled revenue by formulating content marketing programs through peer-to-peer councils, in addition to recovering high-value members.✔ Bolstered executive conference participation from 60 to 200+ attendees with only 3 months of preparation. Steered programming for 2 executive- and practitioner-level conferences.✔ Positioned ABM as hub for best practices and thought leadership during a drastic change in the marketplace.✔ Played an instrumental role in enabling smooth transition during merger with SIIA as single original employee from ABM retained by SIIA; improved content of both associations while facilitating member relations between 2 groups.

Oversaw print and digital content for magazine, spanning story assignment, cover design, editorial production, blogging, webinars, video interviews, content aggregation, and new product development. Controlled content budget, as well as created freelance, art, and production budgets for each issue. Hired, managed, and evaluated performance of 5 multimedia writers and editors. Led internal process committee for Red 7 Media.✔ Participated in growing revenue and positioning Folio as financially and critically successful publication. Edited re-launch of Foliomag.com, which doubled in traffic and revenue.✔ Directed key aspects of 5 events, from recruiting speakers to moderating sessions, including magazine industry’s largest conference, Folio: Show. Hosted series of roundtable discussions with industry leaders.✔ Recognized as one of first magazine brands to launch webcast and blogging platforms.✔ Contributed to earning Jesse H. Neal Award for service journalism.✔ Developed a groundbreaking series of industry salary and trend reports while expanding research and consulting services for Media Management Institute.✔ Partnered with sales and clients to develop multiplatform products, such as print supplements, webinars, and microsites.