Globally own and drive the success of all partner marketing initiatives across the partner ecosystem for the leader in the Composable and Headless DXP space. Keen focus on developing marketing initiatives that deliver reportable business impact and outcomes. Ensure all results are strategically, prescriptively and well crafted to ensure optimal execution and results.Responsibilities:• Forge and nurture robust ties with pivotal partners, ensuring that marketing efforts are in sync with their business aspirations.• Collaborate seamlessly with partners to orchestrate and execute combined marketing campaigns, webinars, events, and other co-branding activities.• Partner with affiliates to turn out compelling marketing materials such as case studies, testimonies, and joint value propositions.• Roll out partner empowerment programs that encompass training modules, certifications, and contacts for the partner portal.• Champion initiatives that stimulate demand through partners, emphasizing lead generation and pipeline enhancement.• Craft and deploy partner marketing blueprints that harmoniously blend with Contentstack’s overarching business ambitions.• Keep a keen eye on the performance metrics of partner marketing endeavors, tweaking and refining strategies based on insights.• Collaborate closely with ABX resources, pinpointing avenues to integrate partners into ABX strategies to amplify the reach and impact of ABX-centric campaigns.• Oversee the partner marketing budget, ensuring optimal allocation for the most significant impact and returns.• Offer consistent updates and insights to the executive echelon regarding partner marketing performance and strategic direction.

Creatively led initiatives instrumental in developing, driving and executing integrated marketing programs together with key Solution and Technology partners. Part of a growth minded and nimble team that ideated, planned, launched and monitored dozens of campaigns simultaneously using the industry’s top MarTech tools. Partnered with highly specialized boutique agencies, regional system integrators and independent software vendors all the way to global multi-billion dollar digital transformation firms for the inventor of headless commerce and co-founder of the MACH Alliance.Responsibilities:• Generated demand together with strategic integrators and agency partners.• Conducted planning sessions with partners for multi-touch, integrated programs that highlight the combined strengths of commercetools and their partners.• Executed and managed partner campaigns through launch, ensuring quality deliverables and on-brand messaging.• Coordinated and planned digital aspects of partner campaigns with performance marketing team.• Tracked outcomes of campaign KPIs.• Evaluated and reported on key performance criteria of campaigns and adjust as needed.• Ensured global strategic partner campaigns are coordinated with counterparts across the globe.• Managed the SI Partner Marketing NA budget (including Accelerator MDF).• Created and managed one-time activities with identified SI partners (e.g. events, meet-ups, white papers, webinars, blog posts, content syndication campaigns etc.)• Worked collaboratively on global marketing for identified SI partners with field marketing, global SI and Tech partner/ISV partner marketing.• Support Tech/ISV partner marketing manager for activities/campaigns in North America.

Helped scale multichannel orchestrations using a combination of market leading technologies, in order to achieve pipeline and revenue goals. Aligning with a high-energy multi-functional team while leveraging the latest account-based marketing and sales technology stack to streamline how we reach the right buyers at the right time to drive engagement.Pushed the envelope. Moved fast and innovated. Put prospect/customer experience at the center of everything. Aligned with sales leadership to discover where innovation lives in order to deliver a superior experience. Passionate about getting quick wins and also value taking programs from “good enough” to “really good.” As a technology enthusiast, constantly iterated and A/B tested new things and living on the leading edge of what’s possible. Pivoted quickly when business priorities changed. Extreme process junkie, thinking through all of the people, process and technology “gotchas” to ensure optimal delivery.Responsibilities: • Built strong relationships with marketing, sales, and customer success to ensure a consistent processand pipeline-building activities between systems and teams.• Embraced a no forms, no spam, no cold calls north star and created engaging and relevant nurtureorchestrations for customers and prospects.• Scaled account- and persona-based scenarios for who, what, and when outreach should have occurred.• Owned marketing automation and sales engagement platform process.• Worked with marketing and sales leaders on who owns what part of each process scenario and createdservice-level agreements.• Managed account-based orchestration projects that involve various stakeholders, technologies, data,and enablement in order to reach quarterly go to market goals.• Measured success of key campaigns.• Supported the demand generation team through appropriate strategy, attribution models, and funneloptimizations to exceed targets.• Acted as a thought leader in the ABX space.

Led B2B campaign and demand generation program strategies to drive pipeline and achieve revenue targets. Ensured a measurable positive impact on customer engagement, lead acquisition, lead nurturing and customer loyalty. Built and utilized strong demand generation personas and use cases to inform program strategies that enabled increasingly effective digital and traditional campaigns for supply chain transformation.Responsibilities:• Planned multi-channel, persona-based demand generation programs in support of company’s pipeline and revenue goals; forecasting which campaigns would drive engagement, MQLs, and Opportunities.• Mapped target personas to product use cases, funnel stage, and the relevant content to guide a buyer’s journey across multiple channels in a more personalized way from awareness, education, validation to engagement with sales. • Created program roadmaps and calendars designed to support solution- and region-specific revenue and pipeline targets.• Integrated market needs, personas, customer buying cycles, and segmentation into program design; and use best practices to drive increasing engagement with target markets.• Implemented and managed programs that leverage multiple demand generation channels including email, direct mail, SEM, PPC, social, content syndication, webinars and more.• Project managed all aspects of program deployment, detailing the tactics and components within each campaign; the associated timelines; and work with the Marketing Operations team on execution.• Set goals for each campaign and monitored KPIs, using results and trends to iterate on all campaign tactics, building test plans and analyzing results to continually drive higher engagement and more conversions.• Built channel and content type expertise for assigned markets and personas, understanding how to most effectively deliver messaging to drive maximum conversions.• Managed two team members across the globe.

Owned marketing initiatives and retailer relationships for affiliate driven shopping marketplace and programmatic display platform at True Fit.Responsibilities:• Generated and maintained relationships with all major affiliate networks.• Onboarded current True Fit retailer affiliate marketing programs.• Engaged and educated retailer and agency contacts around custom audiences for programmatic display and paid social marketing initiatives.• Project managed all aspects of B2C CRM (Zaius, now Optimizely) to re-engage lapsed shoppers and drive conversion of new shoppers visiting organically through various email campaigns and strategies.• Worked in conjunction to create an SEO plan to improve the quality and quantity of website traffic to the marketplace from search engines.

Managed and oversaw persona based account development activities for a dedicated territory at True Fit, which provides personalized fit/sizing solution and style recommendations for online shoppers that helps retailers increase conversion and reduce returns. True Fit also provides data intelligence for retailers and brands in the apparel and footwear industry.Responsibilities:• Implemented, owned and managed sales and marketing automation technology programs to drive lead conversion, automate sales lifecycles and influence decision makers (Marketo, Salesforce, HubSpot and Drift).• Created, deployed and managed conversational marketing channel to drive additional lead and prospect conversion while increasing customer affinity.• Deployed marketing campaigns to increase brand awareness, prospect outreach and drive engagement and conversion of MQLs to opportunities. • Managed sales cycle from initial outreach to securing deals for strategic accounts.• 50% success rate in securing initial sales meetings through strategy and hyper-personalized outreach efforts for US West, Australia, New Zealand, Asia, and Latin America.• 25% success rate in connecting with key decision makers at prospective accounts (Director level through C-level executives).• Strategically influenced 70% of the defined region's sales pipeline.

Served as Marketing Specialist for BlueMetal, a division of Insight. Led sales practices and development of key marketing programs. Oversaw strategic marketing campaigns, accelerated revenue, and enhanced margin performance for BlueMetal’s business while also communicating major initiatives and determining sales requests that required ongoing support.Responsibilities:• Created, launched and led ongoing sales enablement marketing projects and compelling marketing campaigns for BlueMetal, a division of Insight.• Knowledge expert for all project status, response reporting on marketing efforts and yearly go-to market initiatives.• Ongoing and effective list management of prospect and client relationship database for continuous client communications and lead generation. • Effective use of list management and event tracking in cooperation with sales teams for opportunity pipeline reporting.• Enabled sales and partner team with the stories, sales collateral, client communications, proposals and velocity tools to develop, drive and close business; leading to a 26% YoY growth FY17.• Drove and enabled the entire organization to be sellers including delivery leadership and consultants to tell the story, to discover new opportunities, and to articulate the value of the company.• Contributed to marketing led pipeline increase of 18% and won sales opportunity increase of 48% FY17.• Aligned with leadership teams to keep brand messaging consistent and fresh; owned the supporting company story, mission, vision, personality, themes and tagline, while managing & governing the brand.• Led key marketing campaigns to IT and Business decision makers focused on three outcomes: create new opportunities and clients, nurture client relationships, and drive opportunity velocity.• Managed and created status reports on all marketing efforts for BlueMetal.

Coordinated and led campaigns with partners, working with Integrated Marketing team to plan and schedule online and offline mail drops. Managed online and offline advertising, consumer and partner promotions, incentives, and communications, along with travel events and trade shows. Led utilization of U.S. marketing assets for channel partners, including branding and messaging. Analyzed market trends to develop strategic marketing initiatives focused on segmented target audiences.Responsibilities:• Cultivated new consumer, partner and brand relationships to grow consumer sales ($30M by March FY17). • Contributed 26% YoY channel growth ($5.1M January FY17) to secure largest sales month in US region history ($9.3M). Surpassed goal by $1M and produced highest sales day in US region history ($815K).• Increased direct sales by 62% YoY ($4.54M January FY16), 53% YoY ($4.15M March FY16) and 285K+ database leads.• Ensured all partner sites delivered a transparent benefit offering & content rich experience for database acquisition. • Identified & managed key US marketing opportunities to grow brand awareness, including the USA consumer trade show schedule and all other consumer related events.• Oversaw all online & offline advertising strategies to dramatically increase channel sales and database leads.• Diligently monitored and analyzed direct sales / campaign ROI performance to identify essential areas for improvement and the need to adjust strategies to meet and exceed time-sensitive goals.

Ensured consumer marketing and communication success within a market-leading, lifestyle sneaker, apparel, and accessories company, providing a seamless, world-class brand experience while supporting online and offline programs. Remained connected to sales accounts and consumer needs, anticipating changes and meeting challenges.Responsibilities:• Implemented innovative communications standards which directly aligned with company brand image and marketing strategies.• Oversaw a highly effective community insights program, ensuring consumer advocacy of brand and product initiatives.• Commended for strong cross-functional acumen, remapped and rebuilt consumer contact forum for Converse.com.• Deftly managed daily communication between brand, consumer and partner accounts through compelling storytelling.• Wrote and created numerous training guides, newsletters and announcements that engaged internal and external audiences across multiple platforms.• Provided expert assistance in driving global marketing and PR strategy behind Converse All Star, Converse CONS and Converse Jack Purcell segments through high visibility product seeding. • Partnered with Brand Communications, Marketing and Design teams for very well-received pop-up and live event activations.• Continuously supported product line development and roll out initiatives through product wear-test and fit programs.

Launched and led a full-service music agency, providing client-focused services, encompassing management, tour booking, licensing, publishing and promotional opportunities. Spearheaded business planning, positioning, operations oversight, and client acquisition to achieve sustainable growth and P&L objectives.• Led a record-breaking team of 7 in marketing, artist representation, design, and digital/technology functions.• Constantly improved methods to manage 14 emerging bands and combined sales of 180K+ albums.• Utilized social media applications to build client awareness, likeability & thought leadership of 350K+ followers.• Deployed Hootsuite to measure social media community analytics, performance, and growth opportunities.• Oversaw complex omni-channel marketing campaigns for all touring, sponsorship acquisition & recording contracts. • Directly responsible for client material debuting at #64 on Billboard Top 200 including placements in major motion picture films, national commercials and television shows.• Orchestrated all product releases & branding for best-selling brand, Amber Pacific; generating 65% of revenues.

Managed a world-class consumer shopping experience of premium leather goods, footwear, and apparel company through the effective execution of selling and service culture.Responsibilities:• Established a high-end clientele base by way of effective client book management.• Proactively recommended products to improve sales by cross-selling and up-selling, and maintained service standards consistent with company brand image and marketing campaign strategies.• Selected as primary product, selling and service culture training champion for onboarding of all new hires.• Managed service processes to ensure brand protection against fraudulent purchasing activities.• Exceeded all expectations, achieved and sustained a record of 100% positive customer score-card rating.

Led client sales and service operations within market leading global managed service provider to the investment management industry. Managed internal workflow and pipeline of client sales opportunities as well as end-to-end service delivery and issue resolution with a focus on $5M to $5B+ enterprise clients.Responsibilities:• Oversaw technical development and management of +90 (Hedge Fund, Private Equity, & Investment Bank) accounts.• Streamlined sales, service, project management and systems-oriented processes for existing account base to improve and ensure client satisfaction while promoting client retention and generating revenue.• Served as a trusted advisor between Client, ECI and technology vendors.• Built, maintained, and executed on account plans for client base while coordinating appropriate internal resources for delivery.• Created fiscal year budgets and forecasts utilizing industry leading SaaS platform Salesforce.• Negotiated client contracts and all applicable terms of agreements.• Lead a team of senior engineers while working closely with Service Directors, Associate Service Directors, and Team Leads on startup projects and ongoing large scale service-related activities.• Coordinated with major facets of the business, including project management, engineering, voice solutions, circuits, purchasing, finance, contracts, and business development in order to effectively deploy various managed services and technology solutions.• Sold ECI services to existing clients which include Disaster Recover, Compliance Solutions, SAN Solutions, Data Circuits, FIX Connectivity, Collocation and Offsite Backup Solutions, and Server/Network site build outs.• Gathered business requirements from clients to be able to implement stable and robust systems.• Designed and presented new technology solutions to C-Level Executives to overhaul their outdated/end of life hardware solutions.• Drafted weekly management reports.

Cultivated outstanding record of delivering personalized service to hotel guests, providing reservation service, check-in and out, and local activity booking.

Played a key role within the world’s premier entertainment promoter, developing and executing marketing programs for live music performances at large national venues.• Assisted with implementation and follow-up of advertising and promotional campaigns with media partners.• Coordinated internal and external marketing assets with tour promoters, including creative development and design.• Managed content and creative elements of event listings, promotions and information at performance venues.

Provided high-caliber service to the public, musical artists, and professional athletes within retail store of worldwide corporate headquarters.