Since taking a career-based psychometric test aged 14, where the top result was Toy Designer, I've been obsessed with games and play. I've studied and explored the interactive and visual arts in both of my Bachelor's degrees, Fine Art and Architecture International. Working with leading entertainment franchises for Hollywood studios, premium Blue Chip company brands and the best-loved toy and game products globally, and successfully running my own Interactive production company for eight years, gives me a unique perspective on the business of making games.I’m passionate about the fundamental human need to play and the role of games in that.