Matt Koontz Email & Phone Number

California, United States

Sacramento, California, Us

I led the strategic direction and execution of all marketing and communication efforts for a highly matrixed, premier $25 million organization, serving a community of 45,000 members and 100,000 customers. Key accomplishments and responsibilities included:• Strategic Planning and Execution: Boosted membership from 26,000 to 45,000 by deploying a comprehensive marketing strategy. (This involved in-depth market analysis and aligning marketing with organizational goals.)• Innovative Campaign Development: Launched cross-channel marketing campaigns to increase brand visibility and engagement, utilizing the latest marketing trends and digital innovations.• Customer-Centric Initiative (CX) Leadership: Led a company-wide effort to integrate client and customer feedback into operations, significantly improving customer satisfaction and loyalty.• Collaboration and Leadership: Fostered a collaborative culture within the marketing team and across departments, ensuring strategic alignment with business objectives while ensuring brand consistency.• Innovation and Impact: Introduced innovative marketing solutions, resulting in an award-winning magazine and the successful execution of 200+ events annually. (My focus on innovation drives marketing excellence.)• Metrics and Analysis: Established metrics and KPIs to measure marketing effectiveness, supporting data-driven decision-making and strategic adjustments.• Stakeholder Engagement and External Partnerships: Engaged with leaders and partners to enhance the market position and secure favorable terms, crucial for improving brand visibility and meeting marketing goals.My strategic vision, leadership, and innovative approach have significantly contributed to CalCPA's growth and brand enhancement. I am dedicated to applying these skills to contribute to the success of any progressive organization.

Sacramento, California, Us

Conceptualized and wrote creative marketing communications content for print and online distribution via collaboration with an external public relations agency. Delivered writing support to the editorial team, including participation in content meetings. Coordinated all speaking engagements for various programs, maintained volunteer database, and promoted student outreach program.

St Louis, Missouri, Us

Boosted circulation of the daily newspaper by conceiving and writing all marketing content, including sole responsibility for daily and bi-weekly advertising. Developed content and liaised routinely with an external advertising agency to assist the launch of new newspaper sections via print, radio and television campaigns. Conducted data-driven research to determine typical reader profiles in order to influence purchases. Drafted proposals and executed sponsorships with top-tier clients, including the St. Louis Blues, the St. Louis Cardinals, and the St. Louis Rams; orchestrated all associated TV and radio contests and promotions. * Drove 4% increase in newspaper circulation, with Sunday edition receiving second-place ranking for reach among newspapers in the 25 most populated markets. * Held sole responsibility for developing and executing an innovative daily advertising campaign.

Bachelor Of Science, Marketing

Education record

Education record

Education record