Marketing Manager
New York, New York, Us
At Plexus Entertainment / GoWatchIt my various duties included: customer and client support, account management, digital marketing branding and strategy; web content marketing and management; and data analysis (including email, e-commerce, affiliate marketing, social media, and web traffic).‣ On-boarded clients, familiarizing and training them to use the GoWatchIt SaaS movie marketing technology and platform, conducting periodic web/mobile traffic and affiliate sales analysis for clients.‣ Developed strategic social media, content, and affiliate marketing plans that targeted Facebook, Twitter, Instagram, YouTube and Google Search—generating high traffic and other KPIs.‣ Delivered detailed e-commerce, email, social media, and web traffic reports—producing continued gains and profit both internally and for clients.‣ Organized/edited/tested/launched/analyzed email marketing campaigns for 100K+ engaged users.‣ Processed a weekly average of 10-20+ customer and client support emails, user comments, and posts, immediately resolving issues with remedies and solutions.