Strategic Sales Optimization is a premier consulting firm dedicated to transforming sales teams within technology and enterprise software industries. We aim to bridge the gap between technical proficiency and stellar sales performance. We specialize in enhancing the efficiency and effectiveness of sales organizations by focusing on the critical roles of Sales Engineers (SEs) and Account Executives (AEs). Our custom training programs empower SEs to deliver compelling, value-driven demos and equip AEs with strategies to streamline the sales process and significantly improve conversion rates.At Strategic Sales Optimization, we understand that each organization is unique. Our approach is tailored to fit your sales team's specific needs and challenges. Our services range from intensive two-day workshops to comprehensive ongoing training and support designed to address various aspects of the sales cycle—from initial customer engagement to closing deals. Our team of experts brings over 50 years of direct sales and technical experience, providing training and strategic advice that fosters sustainable growth and competitive advantage.

Leading the Go-To-Market strategy at ProdHub.ai, a pre-seed startup dedicated to revolutionizing product development. Focused on refining the product offering and driving aggressive customer growth and acquisition.Helped expand Prodhub's customer base and make the transition from pre to post revenue.Prodhub.ai accelerates your product development lifecycle with automated tools that help you identify revenue opportunities, generate PRDs and user stories using proprietary data and Generative AI.

ReachSuite.io is an innovative new platform that creates custom demos and sandboxes tailored to different personas at all stages of the sales cycle.Provided product and market guidance and expanded visibility that resulted in ReachSuite's acquisition by Consensus.

Leading a team of senior solution consultants to bring some of the largest US businesses into the Contentsquare family. Some of my accounts included American Express, Dell, Disney, and Adobe.During my tenure at Contentsquare, I closed 40 new logos totalling nearly $7M ACV and $13M TCV. I was also instrumental in renewing and growing key accounts with an additional $5.5M of renewal and incremental growth.

Helped fuel the rapid growth of Quantum Metric by closing or expanding over 20 logos during my 1.5 years. Including key wins with Ebay, Comcast, Western Union, StubHub, and Ticketmaster.

Brought on board to help with the transition from SMB to Enterprise Sales. Responsible for bringing in larger and more strategic deals as well as creating collateral to support the enterprise sales motion. Some of my accounts included Nike, Microsoft, Carfax, GoDaddy, Chewy, Zendesk, and Chipotle.

I was one of the first Enterprise SEs hired as part of their rapidly expanding Enterprise Sales team. Built out extensive collateral to support the enterprise sales discussions and opportunities for big data.

I provided technical pre-sales support for enterprise solutions in the Customer Experience Management space. My customers include many companies in the Fortune 500 across a multitude of verticals, including Retail, Financial Services, Telecom, Insurance, and the Public Sector. In my first full year at Tealeaf, I attained 156% of my annual quota with $6.5M in sales. My second year at Tealeaf/IBM, I attained 174% of my annual quota with $7.8M in sales.

Configured, demoed, and sold a cloud-based suite of digital marketing products for online advertisers. Solutions include paid search (SEM), optimized landing pages, and a data management platform for managing online campaigns across channels. Helped develop and execute a go-to-market strategy and sales campaign primarily focused on retail, financial services, and telco.

Assisted small businesses in the promotion of their products over the Internet. Including website redesign, search engine optimization (SEO), PPC campaigns, e-mail marketing campaigns, online advertising, events, and marketing strategies. Specialized in leveraging social networking platforms to increase brand recognition and drive online sales.

I joined Vignette through its acquisition of Intraspect in December 2003. Upon coming onboard, I quickly ascended to the ranks of one of the top SEs and domain experts. My skills in solution selling led directly to $10-12M in sales revenue, and indirectly to $14-18M more during my tenure. Many of my solution prototypes built in the field have been critical to the development and enhancement of our collaborative knowledge management solutions.

I was a top-performing sales engineer in both direct and OEM sales. I was often tasked with special projects as the company grew, including building the customer and partner training programs, developing solutions for our go-to-market strategy, and one weekend, on a whim, redesigned the entire product user interface (which was rolled into the product by development). I was also the reigning pool champion!

While holding this CIO-level position, I oversaw all computer operations for the Ninth Circuit courts (approximately 8,000 employees). During my tenure I developed national policies for technology and security standards for the entire Federal Judiciary, provided and maintained Internet services and security for half of the Judiciary, was an advocate for Ninth Circuit interests in Washington, DC, and regularly interacted with judges, court executives, and top government officials. Many of the solutions that my office introduced while I was at the helm became technology standards throughout the Judiciary and made the Ninth Circuit a shining example of technical innovation.

I was a private computer consultant in the Washington DC area. My primary activity was assisting small businesses in automating their business processes and connecting their businesses to the Internet. I also provided beginning to advanced computer training to many large companies and government agencies.