Marketing, brand and sales leadership for BRITE Management, an emerging leader in attraction operations that crafts and delivers immersive experiences to connect guests with iconic brands through exciting, innovative attractions. BRITE specializes in captivating audiences with location-based entertainment in partnership with brands like Hasbro and Crayola to bring families together through world-class experiences that ultimately drive brand awareness, affinity, and loyalty.

Leadership and deliverables in strategic marketing, business development, operations, branding, creative, content, licensing, sales (B2B & B2C), consumer research, partnerships, public relations, publicity, and franchise development. International and domestic projects covering theme parks, museums, stand-alone attractions, live stage productions, licensing, retail, advertising sales, app development, AR/VR and early-stage start-ups.Clients & Projects:• MR-ProFun, Tustin, CA: marketing and sales strategy development advisor for The VOID virtual reality experience.• Genio Global Entertainment, Beverly Hills, CA: marketing, sales and operations planning for experiential attractions.• DIVERTsessions, Los Angeles, CA: marketing and sales leadership for a new action-sports adventure theme park.• Idealab, Pasadena, CA: Entrepreneur-In-Residence and Co-Founder of select businesses at the high-tech incubator. (2019-21)• Paisley Park, Chanhassan, MN: home, studio, performance venue and museum for artist and musician Prince. (2019-20)• Quest, Doha, Qatar: an up-scale indoor family theme park featuring numerous rides, shows and restaurants. (2018)• Mahanakhon Skywalk, Bangkok, Thailand: a world-class multi-floor observation deck attraction. (2017-18)• OWA, Foley, Alabama: a destination resort featuring a hotel, theme park and dining & entertainment district. (2017-18)• Dubai Parks & Resorts, Dubai, UAE: a multi-theme park, entertainment district and destination resort. (2017)• Project Hero, Calabasas, CA: a non-profit supporting injured veterans through therapeutic bicycling programs. (2016-17)• NATPE, Los Angeles, CA: a non-profit supporting television and media networking sales events and education. (2015-16)• Evermore, Pleasant Grove, UT: an experimental theme park featuring immersive story-based experiences. (2014-15)

• Delivered business strategy and secured funding to launch a new Content Studio division that landed Fortune 500 clients and generated $20MM in first-year revenue.• Recruited and trained a staff of 30 comprised of sales, business development, editorial, videography, photography, graphic design, development, marketing, analysts and public relations experts.• Procured and launched offices in Chicago, New York City and Austin inclusive of sales and editorial teams to support an initial U.S. launch followed by international expansion to Canada and Latin America.

• Led a marketing and brand refresh that delivered incremental revenues through strategic partnerships with Jack Nicklaus, American Express, Delta and United Airlines.• Launched a new member-marketing initiative to rebuild trust as well as engage and reactivate current members to drive club growth and retention, including the introduction of a new Member Rewards program.• Oversaw the development, testing and introduction of new product initiatives, including tactics for new destinations and the addition of partner properties Abercrombie & Kent, Banyan Tree and Hideaways Club.

• Supported Series-A capital raise by targeting strategic partnerships and venture capital sources to establish a $10MM fund to support fast growth, product development and marketing.• Managed operations as COO, establishing an evolving growth strategy to achieve scale by defining proper HR, production, office space, benefits, accounting and legal practices.• Defined the revenue strategy, including pricing and partnerships to deliver on financial goals by establishing a sales team to monetize advertising and original content creation.

• Architected and led North American business operations inclusive of a $25MM P&L with offices in Los Angeles, Chicago, and NYC. Achieved 1st year profitability with 25% growth year two and 35% year three.• Delivered advertising sales leadership that produced multimillion-dollar accounts, including repeat blue-chip clients Disney, Nickelodeon, P&G, Sony, Warner, Fox, Kohl’s, Apple, T-Mobile, Mattel and MGA.• Closed talent, fashion agency and record label partnerships via CAA, WME, and Full Picture. Deals included: Heidi Klum, Mary Kate & Ashley Olsen, Avril Lavigne, Hilary Duff, Vivienne Tam & Alberta Ferretti.• Negotiated licensing deals for toy and apparel launches with Burger King, Mattel, JC Penney and Kohl’s.

• Led on-air, off-air and online strategy and creative for all Disney children’s TV platforms including series, movies, specials and stunts for Disney Channel, Playhouse Disney, Jetix, Toon Disney and ABC Kids.• Managed a global team of 75 staff inclusive of producers, freelancers, agencies and consultants to craft and execute strategic marketing campaigns supported by a $100MM annual budget.• Key strategic franchise launches include: “Hannah Montana,” “High School Musical,” “Phineas & Ferb,” “The Suite Life of Zach & Cody,” and “Mickey Mouse Clubhouse.”• Recipient of Ad Age’s Entertainment Marketer of the Year award for the launch of “High School Musical.”

• Increased network ratings and revenue through implementing strategic brand campaigns for networks TLC, Science Channel, Discovery Home, Military Channel and Discovery en Español.• Led a global team of 40 staff including producers, research analysts, creative and media agencies in executing advertising campaigns supported by a $50MM annual budget.• Managed marketing and digital initiatives for TLC, including a rebrand to “Life Unscripted” positioning that drove significant network ratings and ancillary licensing success for the hit primetime series “Trading Spaces.”

• Created international awareness for Blue Man Group by negotiating a global partnership with the Intel Corporation that secured two global advertising campaigns valued at $160MM in paid media.• Led a team of 35 staff, freelancers, corporate partners, consultants, media buyers, public relations and advertising agencies in executing a $12MM annual marketing budget.• Managed all marketing and sales strategies for Blue Man Productions, including theatrical shows (NYC, Boston, Chicago and Las Vegas), the BMG record label, consumer products, retail stores, appearances and online sales.

• Oversaw franchise creative and marketing strategy for “Rugrats,” “SpongeBob SquarePants,” “Catdog,” “The Wild Thornberries,” and “The Ren & Stimpy Show.”• Led U.S. and international franchise strategy inclusive of TV, feature films, consumer products, online, publishing and recreation in franchise evaluation, selection, development and tactical implementation.• Led marketing and business development for new and continuing projects within Nickelodeon’s Recreation division, identifying opportunities to generate new theme park and live entertainment revenue streams.• Oversaw development and orchestration of global marketing initiatives that collectively increased attendance at Nick attractions in the US, UK, Germany, Latin America and Australia to a collective 5MM visitors annually.