Matt Martel Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Helping grow New Zealand's biggest and best news and media platforms

Auckland, New Zealand

Growing a world-class business news publication. In a few short years, BusinessDesk has become New Zealand's largest - and fastest-growing - specialist business and political economy news site. We aim to always be essential reading.https://www.linkedin.com/company/businessdesknz/

Auckland, New Zealand

GM of NZ's best source of business news. Visit https://businessdesk.co.nz

Auckland, New Zealand

Strategy, product management, subscriptions and advertising for BusinessDesk, NZ's best source of business news. Visit https://businessdesk.co.nz

Auckland, New Zealand

Strategy, product management, subscriptions and advertising for BusinessDesk, NZ's best source of business news.

Auckland, New Zealand

Making use of my deep experience in design, change management and digital transformation as a consultant. 1/ Design and production rollout for Stuff (previously Fairfax Media NZ) on the relaunch of their nine weekday newspapers in a new, more convenient compact format. The project resulted in key subscriber numbers growing substantially and a significant reduction in both editorial costs and product complication.2/ Consultant ecommerce and digital work for Dresden Vision, an… Show more Making use of my deep experience in design, change management and digital transformation as a consultant. 1/ Design and production rollout for Stuff (previously Fairfax Media NZ) on the relaunch of their nine weekday newspapers in a new, more convenient compact format. The project resulted in key subscriber numbers growing substantially and a significant reduction in both editorial costs and product complication.2/ Consultant ecommerce and digital work for Dresden Vision, an Australian prescription glasses startup with great style, social and environmental credentials. Dresden has opened eight stores in Australia and three in Canada. They’ve also just raised $4m to fund expansion from Investec. I was responsible for a new ecommerce offering, including product, tech, design and platform. I also led Dresden's launch into New Zealand — finding locations, building partnerships and hiring staff.3/ A New Zealand software company needing a strategy to launch into Australia and other foreign markets. Show less

Auckland, New Zealand

One-year fixed-term role, extended several times.Ecommerce Head• Strategy and rollout for a fully integrated ecommerce operation, billed as the core of the company's future growth. Used Jira and an agile framework to ensure targets and deadlines are met.• Coordinate teams in New Zealand, Australia, Turkey, Vietnam and France to build the new platform as product owner. • Build global digital strategy. This involves retooling the whole company away from a traditional… Show more One-year fixed-term role, extended several times.Ecommerce Head• Strategy and rollout for a fully integrated ecommerce operation, billed as the core of the company's future growth. Used Jira and an agile framework to ensure targets and deadlines are met.• Coordinate teams in New Zealand, Australia, Turkey, Vietnam and France to build the new platform as product owner. • Build global digital strategy. This involves retooling the whole company away from a traditional store-based business to become primarily an ecommerce retailer. A big focus here is the cultural change needed to bring the traditional retail team into the digital world, even though their KPIs are around instore revenue.• Invent fulfillment system that uses equipment in existing stores to make glasses, avoiding the need for a dedicated facility. Staff are rostered after the store is closed to make online orders, maximising the output of expensive specialist equipment. NZ GM• Establish company in NZ as only local director. This included writing business case and having board approve, then creating the NZ business from scratch.• Revenue built to $60k per month within three months.• Company profitable in month four.• Recruit and manage high-performing retail team.• Build partnerships across retail and healthcare industries.• Instigate and front significant media coverage, which directly affected revenue growth. Significant beneficial media coverage with no PR support, including multiple pieces in Stuff and the NZ Herald and Consumer magazine.• Finalist for Retail NZ Award’s Hottest New Entrant. Winners are announced on September 26. Show less

Auckland, New Zealand

After 10 fascinating years at Fairfax, I am taking a break. Moving to Auckland, buying a convertible, renovating an old villa, sleeping. I reckon it will last a month before I get bored.

Sydney Area, Australia

This was a senior leadership role within Fairfax's editorial operation with a focus on cultural change and digital transformation.• Member of Editorial Leadership Team and Senior Management Group for overall company. • Team of up to 120 people and budget of $20m.• Focus on digital strategy, multimedia, product and staff development.• Ran group that grew video streams from a few million a month to 28 million a month within four months.• Editor of large multimedia… Show more This was a senior leadership role within Fairfax's editorial operation with a focus on cultural change and digital transformation.• Member of Editorial Leadership Team and Senior Management Group for overall company. • Team of up to 120 people and budget of $20m.• Focus on digital strategy, multimedia, product and staff development.• Ran group that grew video streams from a few million a month to 28 million a month within four months.• Editor of large multimedia projects, such as election results and special projects.• Created inhouse digital agency that now works for Fairfax, GE, Samsung and other clients, including Wordpress sites, apps and spcial multimedia graphics.• Built photo club Clique into a million-dollar revenue business.• In excess of 100 national and international awards for staff, including five Society for News Design design and multimedia awards in one year.• International teaching on multimedia best practice for WAN-IFRA. Show less

Sydney, Australia

Running design, graphics and illustration at The Sydney Morning Herald, The Sun-Herald, The Age, The Sunday Age, The Canberra Times.• I built new national creative department of more than 120 staff in three cities.• Ran project to take papers from broadsheet to compact, whilst protecting circulation and advertising yield. The biggest change in 180 years of publishing The Sydney Morning Herald.• Created digital interactive graphics team, with intent of telling better stories… Show more Running design, graphics and illustration at The Sydney Morning Herald, The Sun-Herald, The Age, The Sunday Age, The Canberra Times.• I built new national creative department of more than 120 staff in three cities.• Ran project to take papers from broadsheet to compact, whilst protecting circulation and advertising yield. The biggest change in 180 years of publishing The Sydney Morning Herald.• Created digital interactive graphics team, with intent of telling better stories. Dwell time on articles increased by 300%.• Introduced numerous technologies (Shorthand, Infogram) that have become standard across Australia and New Zealand. Show less

The papers went through a major reorganisation, including redundancy and outsourcing. I was asked by Fairfax to lead the new art department at its flagship paper. My work involved changing culture and moving focus to digital.• Design and launch of the Herald and Age iPad app.• Identifying and encouraging talent, both creative and managerial.• Redesigning all components of both papers, including project and internal political management.• Installation of a new editorial computer… Show more The papers went through a major reorganisation, including redundancy and outsourcing. I was asked by Fairfax to lead the new art department at its flagship paper. My work involved changing culture and moving focus to digital.• Design and launch of the Herald and Age iPad app.• Identifying and encouraging talent, both creative and managerial.• Redesigning all components of both papers, including project and internal political management.• Installation of a new editorial computer system, as well as new software and processes across the news floor.• Panpa newspaper of the year, 2009, for The Sydney Morning Herald — first time it had won.• Panpa daily and Sunday newspaper of the year, 2010, for SMH and The Sun-Herald.• First international design award for SMH in more than a decade. Show less

London, United Kingdom

We were a little ahead of our time. As a journalist, it seemed clear that the internet was about content. My business partner and I raised venture capital to set up a dot-com that provided content for other sites. We also consulted for firms such as BT, Yorkshire Electricity, The Daily Mail, NewsQuest (Gannet) and Haymarket (UK’s largest privately-owned publisher).• Closing all sales during my 18 months with ContentGenerators, in excess of £500,000, with clients ranging from… Show more We were a little ahead of our time. As a journalist, it seemed clear that the internet was about content. My business partner and I raised venture capital to set up a dot-com that provided content for other sites. We also consulted for firms such as BT, Yorkshire Electricity, The Daily Mail, NewsQuest (Gannet) and Haymarket (UK’s largest privately-owned publisher).• Closing all sales during my 18 months with ContentGenerators, in excess of £500,000, with clients ranging from Yorkshire Electricity and British Telecom, to other dot-coms. As a new company, we faced many additional hurdles to sell to major corporates that normally require proven track records and years of financial results. I was the only person who could close big deals.• Negotiating and closing funding rounds.• Building a team and systems, including a very early content management system. Show less

Master Of Business Administration - Mba, Change Management

I am studying for the MBAx (Change) part-time. After 10 years at Fairfax Media, pushing through massive change amidst ongoing digital.

Graduate Certificate In Change Management, Business, Distinction

Comprehensive qualification in change management as part of the UNSW MBAx programme. GCCM involves theories and practice of change.

Education record