Data governance for Global Enterprise-level marketing operations at $2B academic and educational content publisher. Dedicated to bridging the gap between corporate technology organization and editorial/marketing business units. Unique skill set to manage team collaboration to achieve ROI outcomes within schedule and budget constraints.● Led marketing automation systems accountable for $800M in influenced revenue. ● Designed data implementation strategy to enable over 3500 B2B and B2C campaigns● Built relational data schema integrating 600 million proprietary and public-source records.● Launched Snowflake SQL enabled Customer Data Platform (CDP) for CRM integrations.● Outlined protocols for A/B and multivariate testing leading to 40% engagement increase.● Oversaw company-wide software migrations to Oracle Eloqua and Adobe Campaign systems.● Hosted onboarding and training programs for 200+ colleagues in America, Europe, and Asia.● Liaise with legal/privacy teams on CAN-SPAM / CCPA / GDPR requirements.● Created 2000 GoogleAd tagsets accommodating $50M advertising business.● Crafted interactive dashboards reporting on usage, engagement, and MQL conversions.

Account-based marketing for Institutional Library customers representing $500million licensing and subscription business. US-based team lead for multinational marketing and sales support representatives.● Supported sales and renewal initiatives to grow income from $333M to $503M.● Developed data-driven personas for 12M author records with article citations.● Built 30,000 institutional profiles with standardized IDs (D&B, Ringgold, SFDC, Domain).● Implemented customer record transfer for acquisition of 700+ scholarly journals.● Established sustained 30% engagement and marketing-influenced CTAs.● Managed department assistant and coordinator positions and overseas creative team.● Worked directly with CMO on executive branding and system evaluation initiatives.● Designed landing page, email, and newsletter templates for content marketing and social initiatives.● Delivered brand presentations at sales conferences and professional meetings.

Internet marketing and promotional strategies for web-based publications.● Launched online platform for $300M content portfolio Wiley Online Library.● Developed e-marketing program and integrated CRM enablement.● Initiated online house advertising delivery and tracking via Google Ad Manager.