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Experienced Brand Manager and Strategist with a demonstrated history of driving growth in the media industry. Skilled in Brand Governance, Strategy, and Marketing. Proven leader with a MBA focused in Marketing and Management from University of North Carolina at Chapel Hill - Kenan-Flagler Business School.
The Walt Disney Company
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- disneycareers.com
- Employees:
- 133009
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Director, Brand ManagementThe Walt Disney Company Aug 2022 - PresentWashington D.C. Metro AreaOversee the strategy, coordination, and standardization of all activities pertaining to the ongoing communication, education, and monitoring of the correct use of the National Geographic brand. Define priorities and orchestrate work streams to ensure efficiency and consistency across all new and existing brand-related initiatives. Define globally consistent and efficient delivery/sharing of brand content through the different business units and ensure these are being properly implemented across the globe. -
Director, Brand GovernanceNational Geographic Partners Mar 2018 - Aug 2022Washington D.C. Metro Area -
Digital Marketing Manager, Loyalty And RetentionNational Geographic Partners Jun 2017 - Mar 2018Washington, District Of Columbia -
Manager, Digital Projects And AnalyticsNational Geographic Partners Oct 2014 - Jun 2017Washington D.C. Metro Area•Manage new and ongoing digital and technology integration projects which enhance NG customers digital and online customer experience. Manage relationships with third party vendors. Manage all third party reporting for digital continuity products.•Serve as Project Manager for initiatives related to technology integration, digital marketing, and customer relationship management. •Manage reporting on across all third party vendors and perform other ad hoc analysis. Campaign analysis, compiling data from Google Analytics, Circman, and Omniture are also requirements.•Develop expertise and informs decision-making in new technologies, payment methods, paywall/online/digital offers and testing, etc. Advises management team of opportunities and threats within the digital marketplace.•Primary liaison with fulfillment house and external and internal partners for digital projects.•Manage app storefronts on an on-going basis, and standalone apps or new vendor launches. -
International Newsstand ManagerNational Geographic May 2011 - Oct 2014Washington D.C. Metro Area•Manage international newsstand sales, bulk sales, and distribution of English Language versions of National Geographic Magazine, Traveler, Kids, Little Kids, and Special Edition magazines to ensure maximization of profits. •Travel internationally to meet with various distributors, predominantly in the UK and Continental Europe, to discuss ways to improve distribution and sales of magazines.•Manage budget and forecasts for international newsstand and bulk ensuring most accurate sales predictions possible.•Develop, justify cost, and implement all international newsstand promotions. •Ensure compliance with all new ABC (Audit Bureau of Circulation) rule changes relating to newsstand and bulk so that that all paid and verified sales are counted in important advertising sales regions of Asia and Europe•Manage special billing arrangements for vendors ensuring correct invoicing and payment on important regional accounts. -
Direct Mail SpecialistNational Geographic Society Jun 2008 - May 2011Washington D.C. Metro Area•Served as Project Manager for direct mail campaigns for National Geographic Traveler, Kids, and Little Kids magazines. Responsibilities included execution of direct mail campaigns, expense management, detailed analysis and follow up.•Led team meetings, reviewed and approved proofs, and developed test plans for campaigns. Acted as primary liaison with relevant work groups within and outside the Society to meet campaign goals and to develop premium test ideas.•Managed all agent relationships for National Geographic Traveler, Kids, and Little Kids magazines.•Managed premium inventories for National Geographic Traveler, Kids, and Little Kids magazines across all sources of business.•Prepared detailed budgets and forecasts for premium usage for each magazine. Managed expenses for multiple direct mail campaigns and for premiums used to promote each magazine. Submitted invoices and investigated financial discrepancieswhen necessary. -
ConsultantUnisys Oct 2006 - Jun 2008Reston, VaProvided data management and consulting services to the General Services Administration.• Served as Regional Lead at client’s Rocky Mountain region providing on-site audit of client’s lease files for data accuracy.• Analyzed monthly report for discrepancies in client’s billing systems and proposed corrective action to erase discrepancies and improve data accuracy.• Audited the work of analysts for accuracy and timeliness.• Assisted with the development and editing of reference guides for clients and assisted with training client on use of reference guides.
Matt Moore Skills
Matt Moore Education Details
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Master Of Business Administration - Mba -
Commerce
Frequently Asked Questions about Matt Moore
What company does Matt Moore work for?
Matt Moore works for The Walt Disney Company
What is Matt Moore's role at the current company?
Matt Moore's current role is Director, Brand Management at The Walt Disney Company.
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What schools did Matt Moore attend?
Matt Moore attended University Of North Carolina At Chapel Hill, University Of Virginia.
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Matt Moore has interest in Hiking, Fly Fishing, Backpacking.
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Matt Moore has skills like Analytics, Digital Marketing, Marketing Strategy, Integrated Marketing, Creative Strategy, Direct Marketing, Management, Marketing, Marketing Communications, Publishing, Digital Strategy, Strategic Planning.
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Matt Moore's colleagues are Dennis Krupinski, Andrew Quinn, Monica Alay, Dominic Montes, Yvette Cruz, Randy Reyes, Kylene Wong Harrington.
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