Matt Payne Email & Phone Number

Gold Coast, Queensland, Australia

- Content development | Copywriting | Strategy | Email Marketing | Profile/Brand Management- Developing and implementing traditional and digital media strategies- Have worked with many internationally recognised brands such as BMW, AMG, Supercars, PIRTEK, Castrol etc. in the sports, entertainment and NFP space- Freelance journalist with Sponsorship News, engaging and reporting on new and renewed sponsorships across various sports including NRL, AFL, A-League, Netball, UFC, Surfing, Golf etc and community/arts programs - liaising with sponsors, rights holders, agencies and teams

-Personal business operation- Freelance journalist with Sponsorship News (www.sponsorshipnews.com.au)- Copywriting and PR across conveyancing, greenfield property developments, website development- Media and PR program strategy development- Event co-ordination, MC and management

Gold Coast, Queensland

Client exposure include(s):Taya Kyle, Chris Kyle Frog Foundation, PIRTEK Team Murray, Matt Brabham, Castrol EDGE, PIRTEK Australia, NZ, USA & RSA, IRWIN Tools, AMG Customer Sports, (Mercedes) AMG China, ARMOR ALL, Erebus Motorsport, V8 Supercars, ANDRA, Willowbank Raceway, Speedcafe.com, Orrcon Steel Managing a range of client projects and company special projects - including but not limited to:-Leveraging of major sports sponsorship programs, utilising high profile personalities -Media relations strategy, development and implementation-Communications lead for PIRTEK Team Murray entry into 100th Indianapolis 500 with Matt Brabham. included community program in association with Warner Bros. Home Entertainment, American Sniper and Chris Kyle Frog Foundation-Lead agency position to manage AMG Customer Sports entry into the Chinese market with double Formula 1 World Champion, Mika Hakkinen, AMG China and Erebus Motorsport-Developed high level proposals that proved instrumental in generating the outcome of Mercedes-AMG’s Customer Sports program entering V8 Supercars-End-to-end management of bespoke magazines for clients -Event and Crisis management for major events, including the 2011 ARMOR ALL Gold Coast 600, involving a major incident in the event leadup -Social media program development and management, resulting in major increases in followers and engagement-Managed re-brand of Private Members Golf Club on the Gold Coast, The Grand, including project managing re-development of website (www.thegrandgolfclub.com.au)-Project managed re-development of content on company website (www.bammedia.com.au)

*Develop and implement Media Plan for inaugural MINI Challenge (Australia) Series with BMW Group Australia.*Engage media about the Series and launch it to the Australian marketplace*Manage day-to-day media and stakeholder requests for the Series, including managing global sponsors locally*Manage at event Media and Communications activities*Re-launch Toleman Motorsport brand into motorsport arena (Toleman Motorsport Founder and Chairman, Ted Toleman, gave Ayrton Senna his first Formula 1 career drive in the early 80s)*Lead Crisis Communications Group in the event of incidents*Brand Management of MINI/MINI Challenge brand

*Editor of key company publication between May and November 2007.*Adjusted editorial positioning of the publication to regain status as market-leader*Demonstrated increased sales of 12% during a period where sales traditionally drop and against the decline of the magazine industry*Sourced, wrote and edited content for publication*Developed custom publications for clients*Managed contributor budgets - controlling and cutting costs by 20% *Managed PR for company events and projects*Managed PR for Australian Motorcycle Speedway Championships (2007) - featuring World Champion, Jason Crump*Commentated on television programs produced by the company*Produced television segments for programs produced by the company

*Key media contact for A1GP in Australia, managing several press calls for Government and A1GP personnel*Introduced startup motorsport Series to Australian marketplace, resulting in over 1000 media clips for a 13 week campaign*Managed publicity program for A1 Grand Prix founder, Sheikh Maktoum, achieving a live in-studio interview with John Laws.*Significant Government liaison with NSW Ministerial Departments of the Premier, Major Events, Tourism, State and Regional Development (DS&RD), Women and Western Sydney; along with Sydney Marketing and Tourism NSW Corporate Communications, Events and Marketing.*Partner agency co-ordination, including agencies for advertising, media buying, ethnic media, sponsorship and corporate hospitality, as well as local and London based A1 Grand Prix management.*Devised layout of International Media Centre to a budget and managed suppliers for Media Centre fit out.