Matt Percy Email & Phone Number

Chicago, Il, Us

Moline, Il, Us

Building an at scale "as a service" business built around AI, robotics, autonomy and automation to complement John Deere's industry leading agricultural equipment and construction businesses.

Redmond, Washington, Us

Business leader with end to end P&L responsibility for Xbox subscriptions and services businesses including Xbox Live Gold and Game Pass. Managed a high performing team responsible for driving revenue, gross margin & engagement for Xbox Game Pass - including guiding and managing our content budget and investments for Xbox Game Pass for Game Pass, and leading strategy / planning for Xbox subscriptions (SKU strategy, pricing, distribution, partnership models, etc).

Redmond, Washington, Us

Redmond, Washington, Us

Member of Minecraft Franchise Leadership team and key part of the successful integration of Minecraft into Microsoft. Built a world-class marketing team and established marketing strategy & processes (including marketing communications and PR) for one of the biggest games in the world. Helped strengthen the franchise's brand, and landed over 120 marketing programs in a 2 year period that significantly increased MAU in addition to driving incremental revenue & profit. Established strong relationships with the Minecraft Studio & Mojang that helped ensure this success.

Redmond, Washington, Us

Develop and implement cross-divisional growth strategies for the senior leadership team of Microsoft's Xbox Business. In this role I helped define the long term gaming strategy for Microsoft as a company in partnership with senior leaders across Microsoft (our senior leadership team and board of directors). This work helped prioritize the srategic importance of gaming for Microsoft and has informed multiple acquisitions, including the $2.5B acquisition of Mojang (the creators of Minecraft) in 2014. I also helped lead multiple growth strategies for Xbox working directly with senior leaders across Xbox, including helping to shape and land our plans to support free to play games, make our platform easier to work with for independent developers, and evaluated disruptive growth opportunities (both organic and M&A). I also worked on multiple operational projects, such as refining our channel strategy and optimizing our retail investments to accelerate growth, and leading the evolution of our marketing strategy. Team management experience: day-to-day management of 5-7 person teams; direct responsibility for leading larger programs of 20+ people across multiple divisions / groups.

Redmond, Washington, Us

In this role, I primarily worked on multiple operational projects, such as refining our channel strategy, driving international prioritization (including leading expansions into Brazil, Turkey and Israel), and optimizing our retail investments to accelerate growth.Other areas of work have included developing and leading the execution of growth strategies / business plans for key international markets (Brazil, Russia, large emerging markets), directly adding significant new sources of revenue and contribution margin to the Xbox business. Team management experience: day-to-day management of 2-3 person teams; direct responsibility for leading larger programs of 20+ people across multiple divisions / groups

Redmond, Washington, Us

Product Management in Microsoft's Identity & Security Business Group (Forefront Security and related identity + access technologies). Specific responsibilities included business strategy for Forefront and product planning for our information protection and control / rights management technologies.Business Strategy responsibilities: driving our annual strategic planning process, SKU / packaging, competitive analysis and strategy, partnerships and acquisitions, and high-level product planning & channel strategy around new market opportunities such as cloud delivery of infrastructure software. Product planning: Drove product and monetization strategy for Microsoft's future Information Protection & Control (IPC) / Data Leakage Prevention (DLP) offerings.

Chicago, Il, Us

Strategy & management consulting for industry leading financial services and healthcare firms (payers and health systems).

Chicago, Il, Us

Strategic marketing internship during Kellogg MBA @ Bally Total Fitness.

Chicago, Il, Us

Brand strategy, market research across publishing, media, automotive and other industries.

Us

Strategy consulting for Fortune 500 companies and start-ups.

Mba, Strategy / Marketing / Technology Industry Management

Ma, English / Art History / Film

Ba, English