Matthew Pierson Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

Analytics advisor empowering organizations to make data-informed decisions that unlock measurable business impact

San Francisco, California, Us

- Provided ongoing support to 3 Global Strategic Account Executives and ad hoc support to 10 Enterprise and Commercial AEs in US and EMEA, educating current and prospective customers on the value of Heap's quantitative product analytics and qualitative experience insights. (Contentsquare's acquisition of Heap closed in December 2023)- Maintained 100% tech win rate in 2023 by meeting or exceeding all Proof of Value decision criteria and generating credible business value assessments of Heap return on investment.- Delivered 3 onboarding demos that were mandatory viewing for over 600 Contentsquare and HotJar Sales and Customer Success teammates.- Improved Commercial sales team win rates by co-leading Digital Experience competitive intelligence session for 20 teammates.- Improved Strategic sales team discovery techniques by leading account research session for 13 teammates.- Influenced product roadmap by representing Solutions Consulting team at recurring Digital Experience deal strategy meetings with product leadership.- Increased pipeline generation by enabling global AE team on local session replay capture techniques for prospecting.

Paris, Fr

Contentsquare acquired Heap in December 2023

Atlanta, Georgia, Us

- Supported 5 Account Executives across Enterprise and Commercial teams in US and EMEA, educating current and prospective customers on the value of FullStory's combination of quantitative product analytics and qualitative session replay.- Laid groundwork for companywide pivot to Command of the Message sales methodology by collaborating with Sales Engineering leadership and Marketing analysts on ROI model development and presentation design.- Collaborated with global SE team on POC builds and insights development; recommending conversion funnel optimizations, identifying digital experience issues, configuring CSS selector data capture privacy rules, and generating findings for executive presentations.- Improved global team demo performance by identifying multiple bugs and data issues on internal demo sites.- Completed InfoSec reviews and RFP responses on time and without need for clarification for Fortune 50 brands and their auditors.

New York, Ny, Us

Influenced closure of over $3 million in net dollar expansion in 2021, ranking as top performing new hire and 10th-highest NDE generated globally among over 150 solutions consultants.Received 2021 Q2 GSA West SC team award in recognition of closing deals averaging $250K in ARR across three of four assigned accounts, leading team in completion of new business meetings and technical deep dive workshops, and supporting team knowledge sharing via "platform wizardry" on internal team Slack channel.Secured $289k software ACV expansion for a global streaming TV service by developing innovative ROI model for social customer care.- Supported 4 Global Strategic Account Executives servicing Apple, Disney, Activision, Paramount, and MGM Resorts through the Customer Engagement Process and qualified opportunities using MEDDPICC- Identified pain above the noise and helped companies solve big challenges - Led demo presentations, new business meetings, and technical value meetings - Built relationships with champions and worked with people to show the value of Sprinklr and how it can help in their day to day lives - Consulted on customer needs- Mentored undergraduate CS student as part of Summer 2021 internship program

Santa Clara, Ca, Us

- Used Demo2Win methodology to perform social media analytics and voice of customer analyses across industries and use cases, demonstrating the value and positive business outcomes of the NetBase Quid AI platform- Owned go-to-market strategy for launch of mid-market product by coordinating with marketing, sales operations, legal, customer success, alliances, and inside sales- Created compelling presentations and collateral that demonstrate NetBase solutions and the value proposition they provide against a customer’s required objectives- Supported business development and RFP/RFI/security document response management; including discovery, sizing and pricing, proposal development, contracting, and supporting sales presentations- Increased sales pipeline and renewals by presenting master classes of platform capabilities and best practices to 80 - 100 clients and prospects at marketing events- Increased NetBase stickiness by advising on API integrations into Tableau, Domo, Beckon, Microsoft Power BI, Microsoft Azure, SAP HANA, Clarabridge, Gephi, and other visualization and big data analytics SaaS products- Delivered in-person strategic workshops in 7 countries on 3 continents- Monitored customer health through analysis of usage logs via Kibana, Splunk, Heap Analytics, and Gainsight- Supported NetBase’s expanding product portfolio by developing data modeling strategies to integrate internal Voice of Customer data with unstructured social media data- Contributed to new sales growth by leading company in sales referral bonuses in 2016, supporting 15 global sales directors and account managers- Secured upsell and renewal of $1M+ ACV client 6 months early through flawless execution of platform demo

Santa Clara, Ca, Us

Santa Clara, Ca, Us

- Received inaugural Professional Services team award in 2016 Q4 for contribution to RFP wins and services upsells at enterprise and strategic accounts- Received 2015 Q4 NetBase CRIAR award for delivery of value to customers and NetBase by mapping customer goals and business challenges to NetBase product portfolio and professional services offerings- Conducted discovery and provided strategic guidance on social media intelligence model configuration, methodology, governance, and resourcing to clients and prospects representing over $10M TCV in 2014- Helped launch profitable new social media audience analysis product in conjunction with Twitter by driving pilots and communicating feedback to Product and Marketing teams for feature development and market messaging- Founding member of the Strategic Customer Success team

Santa Clara, Ca, Us

SIGNIFICANT ACCOMPLISHMENTS- Participated in closing of $3.9M TCV in new, renewing, and upsold contracts in 2013.- Delivered over 100% growth in assigned accounts in 2012 and a 100% renewal rate in both 2012 and 2013 by demonstrating the value of the NetBase social media listening platform.- Participated in launch of a new daypart for an international QSR chain by simultaneously performing issue management, campaign monitoring, influencer tracking, brand analysis, and competitive analysis.- Presented to the board of a national QSR chain after setting up a social media command center in 3 weeks.- Proved the ability to adjust a social media campaign in-flight by developing a social media measurement plan, and delivering insights and recommendations for the world's most iconic brand's global 2012 Summer Olympics campaign.- Enhanced NetBase awareness through research findings published in Chicago Tribune.- Improved the ESPN Consumer Insights team’s competitive intelligence abilities by designing reporting templates.- Won 2013 award for “Most Impactful Booth” at a client’s internal global market research conference. KEY ACTIVITIES- Building a global social media command center for the world's most iconic brand.- Enhancing copy testing studies, shopper insights surveys, and market mix modeling analyses by mapping and delivering complementary social media metrics.- Integrating social media-based insights into marketing and PR campaigns before, during, and after activation.- Other developed and delivered social media intelligence use cases include: Multiple API-powered data visualizations for SAP, Twitter audience analysis, and talent management.

New York, Ny, Us

SIGNIFICANT ACCOMPLISHMENTS- Delivered $1.3 million in revenue in 2011 by leading ten member team to revamp existing reporting to focus on KPIs and actionable insights.- Informed HP corporate strategy through reporting presented to CEO Meg Whitman.- Improved social media listening quality across Omnicom agencies by providing counsel to the holding company's social media tool evaluation committee.- Wrote POV documents and case studies featured in PR News (2012 Award winner), The Holmes Report, CommPRO.biz, and AllFacebook.- Executed company’s first non-US and multi-country studies by training social media analysts in five countries.- Created new revenue stream by consulting on development of TrendingTarget Twitter segmentation product.KEY ACTIVITIES- Defined, designed, and executed research that incorporated measurement of social media, online audiences, search behavior, digital advertising, and online transactional data. Client list included Porter Novelli’s largest individual client, and three Fortune 50-listed corporations. Clients spanned the Financial Services, Technology, CPG, Healthcare, and Entertainment industries.- Provided strategic counsel to clients and internal stakeholders on topics including digital analytics, measurement methodology, social media trends, and crisis communications.- Measurement and listening tools used include MyBuzzMetrics, Radian6, Sysomos, BrandWatch, Crimson Hexagon, Buddy Media, Facebook Insights, YouTube Insights, Bitly, Compete, DoubleClick for Advertisers, Adobe Analytics, Google Analytics, and Factiva.

New York, Us

SIGNIFICANT ACCOMPLISHMENTS- Increased data quality, improved margins, and shortened time to delivery by developing and sharing best practices with global Research, Product, Technical Operations, and Innovation teams.- Received August 2010 "Simply Excellent" award for commitment to exceeding client expectations with superior insights and analysis.- Placed second in corporate Global Efficiency Challenge contest in December 2010 by simplifying intranet login for Nielsen's 20,000+ associates.KEY ACTIVITIES- Built, led, and grew social media-based market research engagements with enterprises and their agency partners.- Synthesized concrete recommendations by integrating syndicated and custom data from a variety of proprietary Nielsen tools; sources included NetView, @Plan, and Mobile Insights.- Ensured on-time delivery of actionable insights and proper application of methodology by supervising analyst teams in seven offices spread across five countries in North America and Europe.- Planned and executed account plans, RFP responses, statements of work, and research approaches; demonstrated analyst services and product capabilities to prospective clients. Identified upsell opportunities and updated account activities in Salesforce CRM.

New York, Ny, Us

SIGNIFICANT ACCOMPLISHMENTS- Secured $500,000 contract and launched new vertical practice by presenting a completed pro bono project as evidence of relevant capabilities.- One of only 25 participants in the Nielsen Online Leadership Forum.KEY ACTIVITIES- Ensured the satisfaction of key clients in the Technology & Telecom vertical by delivering timely and actionable insights, fusing efforts from the Research, Digital Strategic Services, Client Services, Product Development, and other Nielsen teams.- Designed and led social media-based market research projects focusing on new product launches, brand identity, competitive intelligence, marketing effectiveness and other strategic insights; supervised analyst teams in six Nielsen offices around the world to ensure quality of reports and proper application of methodology.

New York, Ny, Us

SIGNIFICANT ACCOMPLISHMENTS- Secured BuzzMetrics' first annual contract of over $1 million and received "Simply Excellent" award in July 2009 as a result of the successful execution of the company's first multi-country client engagement.KEY ACTIVITIES- Supported clients using the MyBuzzmetrics social media monitoring dashboard, providing assistance with query creation, report generation, and data analysis.- Collaborated with Product Development and Technical Operations, performing user acceptance testing of new tools and validating data.- Worked closely with Sales teams from Nielsen's Online Division, Telecom Practice, and BASES unit to demonstrate analyst capabilities to current and prospective clients.- Trained global analyst team on best practices.

New York, Ny, Us

KEY ACTIVITIES- Researched online consumer-generated media, using a combination of free and proprietary Nielsen Company analytic tools and metrics.- Delivered and presented findings to multiple Fortune 500 clients, highlighting strategic insights and recommendations.

Paris, Paris, Fr

SIGNIFICANT ACCOMPLISHMENTS- Increased sales by hundreds of thousands of units by recommending development of multiple bestselling games based on both licensed IP and original concepts, including The Oregon Trail, Shrek, and Avatar.- Received December 2007 award for “Best Consumer Understanding.”- Improved R&D operations by developing structured brainstorming process for new game concepts.- Improved data supporting licensing recommendations by designing Excel database of future movie releases that projected box office returns and licensing potential.KEY ACTIVITIES- Managed a team conducting market research for the world's largest publisher of mobile video games.- Evaluated third-party titles for publishing, communicating with contacts up through the CEO level. - Completed studies of current and emerging video game, media, and consumer trends. Managed internal WordPress blog, published weekly email newsletters, and produced PowerPoint presentations summarizing findings for company executives.- Interpreted quantitative data from a variety of syndicated research sources, including Nielsen, Forrester, and NPD; launched and analyzed web surveys.- Submitted content for distribution on handheld and console gaming platforms for Microsoft, Nintendo, Sony, Nokia, and Apple.- Conducted competitive research on other mobile game publishers.- Created game pitch presentations for potential licensors.

Paris, Paris, Fr

Paris, Paris, Fr

Claremont, California, Ca, Us

SIGNIFICANT ACCOMPLISHMENTS- Simplified and secured network access for 1500 students by designing and launching a new registration system.- Increased employee accountability by creating performance evaluations and building a system for recording payroll and attendance metrics.KEY ACTIVITIES- Directly managed five supervisors and three helpdesk consultants; served as liaison between full-time staff and 30 person student helpdesk.- Wrote troubleshooting documentation for clients and consultants.- Provided client and application support in computer labs and dorms.- Packaged software for lab images; installed Cisco networking gear and installed and configured Dell desktop PCs.- Performed tech demos for 400 students at freshmen orientation.

Claremont, California, Ca, Us

Claremont, California, Ca, Us

Ba, Mathematics

Education record