Matthew Potter Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Baltimore, Maryland, United States

• Developed strategies to engage alumni both in-person and online and to identify alumni development prospects working in partnership with development office program directors.
• Served as a contact and liaison for all alumni outreach and engagement opportunities, establishing and building relationships with a wide range of alumni.
• Planned and executed alumni events and manages alumni events calendar, including Alumni Reunion Weekend, Senior Class programs, young alumni… Show more
• Planned and executed alumni events and manages alumni events calendar, including Alumni Reunion Weekend, Senior Class programs, young alumni programs, and lectures.
• Provided leadership for volunteers and manages the strategic vision of the Alumni Association Board and other alumni committees and groups.
• Created and maintained a communications program for alumni engagement via direct contact, email blasts, social media, alumni web pages, and print publications. Show less

Baltimore, Maryland, United States

• Gift processing and donor acknowledgement through Little Green Light
• WordPress page creation, writing and editing
• Press release and email campaign writing and deployment

Washington D.C. Metro Area

• Social media post creation and data analysis
• Newsletter creation, writing, and editing
• Funding guide updating and research

Rockville, Maryland

• SEO, TV and social media data compiling and analysis.
• Creation of public relations materials including social media posts and calendars, press releases, and pitches.
• Secured multiple placements, including national magazines and a TV segment.

Baltimore, Maryland Area

• Successfully completed the three-month Marketing Assistant Associate program.
• Wrote press releases for the firm and for clients.
• Constructed SEO reports using Facebook and Google AdWords and Analytics.
• Reformatted and resized banner advertisements.
• Successfully pitched stories to national syndicated outlets.
• Drafted daily Facebook posts for client.