Data Transformation for Media and Marketing - Think Ahead. Plan Ahead. Be Ahead.Only 2-time Winner & 5-time (of 5) Finalist of the AdExchanger Best Consulting FirmStrategic and tactical work for 600+ clients since 2014 after leaving The New York Times. We offer 40+ strategy/project/sales team services, helping clients today with their Tech, Targets, and Talent, including Identity, Attribution & Measurement, Magnify biz dev representation, and M&A Due Diligence, along with programmatic selling, buying, operations, content, creative, e-commerce, & PR/Promotions challenges & opportunities.We provide senior-level Sales, Business Development, Marketing, Operations, Recruiting, and many other solutions for Publishers, MarTech, Trade Groups and Governments, Investors, Agencies, and Brands. Our team of available full-timers and freelancers is now 125+ in 20+ cities in 8 countries on 3 continents.ProhaskaConsulting.com has more details.

IRTS (fka International Radio & Television Society) is a 75-year old non-profit organization serving the media and advertising communities by fostering enhanced relationships with universities and students, offering fully underwritten fellowships to young people entering the industry, and honoring those who mentor young people as they begin their careers.Prohaska Consulting is proud to be sponsoring our first Fellow in 2021.

A new non-profit, coming soon, helping non-profits locally, nationally, and globally.

The company was sold to OpenX.

Responsible for global programmatic and channel revenue for the digital properties of The New York Times in display, search, text, mobile, and video. Also drove efforts to develop our 1st-party audience development, ad tech stack, and yield monetization.Closed and launched more programmatic direct campaigns during my time there than any other publisher in the world.Taught and closed business with integrating the global sales team of 180 through all five stages of selling programmatic directly: prospecting, pitching, proposing, closing/launching, and optimizing/upselling.Developed and sold company's first on-site and off-site Audience Extension product, with >40 campaigns launched.Updated news and highlights about my role and impact there: http://adage.com/article/media/york-times-programmatic-ad-director/291773/http://www.adexchanger.com/publishers/old-ways-at-the-new-york-times-is-programmatic-in-the-past/http://adage.com/article/media/conde-nast-nyt-hearst-adapt-real-time-bidding/245287/http://openx.com/video/openx-conference-2013-open-innovation/?mkt_tok=3RkMMJWWfF9wsRoluazAZKXonjHpfsX76e0rXaK%2FlMI%2F0ER3fOvrPUfGjI4CTcdkI%2BSLDwEYGJlv6SgFTbTAMaJ1y7gKXBg%3Dhttp://www.beet.tv/2013/09/nytprohaska.htmlhttp://www.beet.tv/2013/09/nytcheap.htmlhttp://digiday.com/platforms/streaming-digidays-programmatic-advertising-breakfast/

The company was sold to Quewey.

An audience targeting platform to enable marketers and agencies to optimize prospect and customer interaction across multiple digital channels. The company's DSP, DMP, and Analytics capabilities are leveraged for agencies and marketers directly.I was responsible for all Real-Time Bidding (RTB) and non-RTB Media Sourcing (including Video, Mobile, and Social development), Data Sourcing, Campaign Management and Media Strategy. I also chaired our Business Operations initiative for the company, finding efficiencies with people, process, policy, and systems.

Created the most transparent video ad network for buyers (agencies and marketers directly) and sellers (publishers).

Restarted North America for the largest video ad network in Europe.Raised over $2M in funding.Rebuilt Corporate Strategy, Sales and Business Development efforts.The company was sold to Adconion.

Led a team of 160 across 11 offices working with all U.S. and Canadian clients for AOL Advertising up-selling, optimizing, and managing over $1B in annual revenue. Team responsible for 13% of all revenue earned directly while managing the other 87%.Created the Business Operations practice, improving operational efficiencies across the global ad revenue business while integrating people/processes/policies/systems working with others in sales, delivery, traffic, finance, legal, and publisher operations.Drove the company's first programmatic sale, in 2008.

Along with Right Media & AdECN, an early online advertising exchange focused on lead generation and personal data management.

The company was sold to Root Markets.

Top salesperson in the world at company for behavioral-targeted revenue.Investors included Greylock, Technology Crossover Ventures, and U.S. Venture Partners.

The company was sold to RealNetworks.The first legal MP3 service, investors included Barksdale Group, Hambrecht & Quist, Sony Music, Altos Ventures, August Capital, Austin Ventures, and various angels.

A Flatiron-invested company, just 11 years too early.

Led national sales as part of the launch management team for sesamestreet.com, babyworkshop.com and all other web properties.

1st salesperson in NY pre- & post-IPO handling TV and online for eastern half of US.

Started online media department, making first buys for this now-Omnicom agency.Participated in 3 national TV upfront season negotiations.

Class A Minor League Baseball: New York-Penn League (summers)