A user experience and brand-focused Digital Director with over 22 years of experience working with a wide range of brands on both the agency and client-side, including running my digital agency for ten years. I'm a strategic individual, passionate about delivering exceptional digital experiences and innovative solutions that result in improved business performance. I thrive in leading clients, stakeholders, and team members through complex digital projects that enhance customer experiences whilst delivering precise, measurable results. Solving digital challenges and crafting meaningful connections with customers and brands lies at the core of every project I direct, be it websites, app platforms, eCommerce or digital campaigns.I believe that designing without the users at the centre of the solution is just styling - it might look good now, but nothing more. The solution must achieve an outcome that understands what drives people/consumers whilst delighting and enhancing their experience with the brand and still looks good! I always strive to deliver solutions that stand out in a world full of digital clutter focused on human-centred design. I have led award-winning digital projects across a range of industry sectors and brands, including Metricon, Hometown Australia, Australian National Maritime Museum, Carlisle Homes, Petinsurance.com.au, Abode Living, Risland, Dahua, Burbank and many more, all with the brand's users and essence at the forefront of all digital executions.I have recently led a team creating Homes.com.au - a new innovative artificial intelligence-driven real estate platform in Australia. My role as Project Lead involved incubating a protech startup from concept inception, through product strategy, design and engineering to MVP launch in under 12 months - leading, recruiting and innovating whilst dealing with COVID-19's many challenges.I don't come into work every day to "get a job done"; I come to produce outstanding digital experiences and products, achieving results for users and clients alike - everything I do is grounded in this every day.