Matthew Rivas Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

In my role as an Associate Account Manager at Open Influence, I facilitate impactful partnerships between top brands and creators, leveraging cutting-edge influencer marketing strategies. Working closely with clients and influencers, I ensure the successful execution of campaigns.- Act as the point of contact for influencers and clients, managing post-sale influencer campaigns and ensuring all deliverables adhered to brand expectations.- Oversee the end-to-end execution of influencer marketing campaigns, from sourcing and negotiating with influencers to guiding content development and aligning with campaign KPIs.- Manage high-volume email communications, addressing client needs and providing strategic guidance to meet brand objectives.- Analyze campaign performance, identified trends, and developed actionable insights to optimize strategies and improve results.- Utilize exceptional organizational skills to handle multiple projects simultaneously, meeting deadlines and working efficiently in a fast-paced environment.- Coordinate with internal teams and stakeholders to ensure seamless campaign execution and maintained strong relationships with key clients and influencers.

Los Angeles, California, United States

My team and I work directly with high-profile clients to ideate and facilitate various digital marketing campaigns. While utilizing our network of Influencers and the internal software provided by Creator Deck, we oversee the entirety of our campaigns from start to finish.- Managing relationships and providing strategic guidance on successful influencer marketing campaigns with brand partners; including: YSL, Pair of Thieves, NYX Cosmetics, and L'Oreal USA- Managing the execution of influencer marketing campaigns on social media and beyond from start to finish, ensuring all deliverables are met to brand partner's expectations.- Maintaining and nurturing influencer relationships on behalf of brand partners and Creator Deck.Project managing both influencers and client throughout marketing campaigns, providing clear timelines and expectations, while also navigating any roadblocks that may impact campaign success.- Reporting on data and results from multiple campaigns in a clear and compelling manner.- Facilitate the management of budgets ranging from $250k-$1MM.- Lead a small team of 4-5 specialists, ensuring that all campaign deadlines were met while fostering personal growth across my small team.

Project Contrast aims to educate individuals on teen suicide and mental health issues in the LGBTQ+ community through storytelling. We are the active soldiers on the ground coming to you and giving you the platform to strengthen your voice. During my time here, my role was centered around:- Spearheaded the refinement of Project Contrast's brand identity through strategic social media initiatives and marketing campaigns.- Developed and implemented strategic marketing strategies to enhance the company's visibility and impact in the LGBTQ+ community.- Directed the production of digital content, including graphics, videos, and social media assets, to effectively communicate Project Contrast's mission and message.- Led a team of creative professionals to ensure the consistent delivery of high-quality content aligned with the organization's goals and values.- Cultivated and maintained relationships with key stakeholders, including community partners, influencers, and media outlets, to amplify Project Contrast's reach and impact.- Utilized data-driven insights and analytics to measure the effectiveness of marketing efforts and inform future strategies.- Collaborated with internal teams to align marketing initiatives with organizational objectives and priorities.- Demonstrated leadership and mentorship skills by guiding team members in their professional growth and development.- Actively participated in professional development opportunities to stay abreast of industry trends and best practices in marketing and LGBTQ+ advocacy.- Advocated for diversity, equity, and inclusion within the organization and the broader community, promoting a culture of acceptance and empowerment for all individuals.

My team and I collaborated with various companies; Amazon Prime, Peacock, HBO, etc. to create strategic marketing plans that tie in with our influencer partnerships program. - Create strategic marketing plans for high-profile clients.- Communicate between client, talent and influencers.- Negotiated budgets per proposals.- Vetted and approved all content creation, and ad-copy for clients.- Delivered wrap-up reports on tight schedules.

Los Angeles, California, United States

Support and execute social media campaigns across both television and streaming projects. Me and my team managed assets and posting schedules across various social platforms for NBCUniversal, @NBC.- Develop strategic social media campaigns for various @NBC and NBCUniversal scripted Television series, including: Parks & Rec, 30 Rock, The Office, Law & Order- Communication cross-functionally across various teams internally and externally- Provide detailed monthly content calendars - Post assets across social accounts- Execute paid media campaigns across client projects - Provide client with comprehensive reporting and analysis on each project- Maintain client/project confidentiality while working with A-list talent

- Produced monthly events booking and negotiating talent contracts including Alaska,Willam, and Parson James- Organized events with sponsorships up to $20k & created detailed marketing, production, and graphics with clients.- Increased event attendance from 250 attendees to over 1,000 attendees in four months

Greater Los Angeles Area

- Organized & built a small team of brand ambassadors working with influencers to promote Los Angeles events- Managed all social media accounts for Chappy App increasing social media engagement over 800%

Venice, California

Working at 421. Media, I managed multiple IG accounts with over 14.8M followers. (Topics: Comedy, Tech, Travel, DIY, Food). Collaborated with a small team and oversaw the production of content creation across multiple major IG accounts. Produced weekly viral content, created original story series, templates and graphics for various companies, including: Sony Entertainment, Paramount Pictures, Universal Music Group.*Business was later acquired by Flighthouse Media*

Greater Los Angeles Area

Digital Content Creator for Veni Magazine, a fashion-focused magazine company. I have created everything from promotional videos, and graphics to embedded PDF email's. I also work as a Talent Reporter, interviewing various influential people within the entertainment industry.

Hosted sponsored live-streams by performing through various smartphone apps. Spoke to an audience of about 500-1000 viewers. Topics ranged from pop culture, to trending world topics, while tying it back to LGBTQ+ related issues. I have used my voice to express my views and outlook on certain issues and have even been able to push traffic towards companies who have looked towards influencers to market their brands.

Greater Los Angeles Area

I worked as a partner with Maker Studios producing consistent video content.

Under North Texas Television, the New's team was able to create their own spin off on NBC's "A Closer Look". It was created by our Executive Producer, who wanted to give the audience more than just the facts. So as a Producer, I made sure that we always had new and fresh content. The content that we collected had to be filmed and edited. My job was to oversee everything, make sure it was being done, coordinate times with many different people to have a final product, all while getting ready for the next week's story.

Thursday evenings Reporting shift. Utilizing my converged communication skills, and knowledge with film editing.

During my team at UNT, I helped spearhead comprehensive freshman and transfer student orientations to ensure a seamless transition into university life. Orchestrating engaging and informative sessions tailored to meet the diverse needs of incoming students.- Led small groups effectively, fostering collaboration and teamwork among participants.- Enhanced communication skills through active listening and providing constructive feedback to students.- Developed proficiency in public speaking and delivering presentations to large audiences.- Cultivated strong interpersonal skills by building rapport with students, faculty, and staff.- Demonstrated adaptability and problem-solving abilities in addressing diverse student needs and concerns.- Cultivated a supportive and inclusive environment for new students to thrive academically and socially.- Actively participated in professional development opportunities to enhance leadership and organizational skills.