Matthew Roland Email & Phone Number

CDLLife is one of the largest digital advertising platforms in the transportation industry. Each month we have over 5 million page views to our websites and have over 2.9 million followers on Facebook. With over 1500 clients in our portfolio, we specialize in high impact Performance Marketing Campaigns. Through digital advertising campaigns we generate more than 100,000 job applications each month for our clients. No one in the industry is better at customizing an audience for Driver Recruitment to help promote your job openings than CDLLife. Let us help you reach our audience and fill your open positions.

Birmingham, Alabama Area

Responsible for leading our Birmingham Sales Division in digital revenue. My responsibilities included leading and managing 2 Retail Teams, Outside Recruitment Team, Real Estate Team, Driver Recruitment Team, and the Education Vertical Team. This Division includes Al.com the largest news and entertainment website in the state (14 million monthly unique visitors) and The Birmingham News, who's Sunday's circulation of 77k makes it the largest Newspaper in the state of Alabama.

Northern Al.

Manage Digital day to day operations for Tennessee Valley Media located in Northern Alabama. Duties include being the Digital Advertising and Marketing Director for our 9 newspapers websites, 5 classified vertical websites, and 1 outdoor media website. Websites include Decatur Daily, Times Daily, Courier Journal, Moulton Advertiser, Madison Weekly, Huntsville American Classifieds, Redstone Rocket, The Advertiser, Lakeside Post, TNValleyWheels.com, TNValleyHomefinders.com, TVVjobfinder.com, TNValleyBrides.com, and reach256.comDirector/General Manager of Reach 256. North Alabama's premier digital agency.Advertising Director for the Decatur Daily Newspaper.Responsible for leading our Advertising Department, Classified Department, and Prepress Department. Responsibilities include both print and digital revenue. Developer of our Weather/Breaking News App (TN Valley Media Alerts). https://play.google.com/store/apps/details?id=com.tennesseevalleynow

North Carolina

• Manages all digital operations for two daily newspapers. Including but not limited to sales, product, and content.• Reports to Regional Ad Director regarding market conditions, competition, effectiveness of customer incentives and recommendations for actions to gain market share.• Accountable for the full digital scope of management for 20 Account Executives including establishing and measuring sales goals, providing performance feedback & coaching. • Works/rides with sales reps. to ensure product knowledge, value proposition, and market incentives to effectively propose solutions. Builds effective development plans for the success of each sales team (Retail, Automotive, Real Estate).

Nc

• Responsibilities include managing all aspects of advertising for more than 250 apartment communities in North Carolina, South Carolina, and Florida.• Handles full lifecycle of client advertising. Prospecting, product knowledge, credit requirement, contract negotiation, ad creative, and ad placement.Products and services managed- Yahoo.com, Charlotteobserver.com, Apartments.com, Apartment Home Living, Email Blast, Facebook/Craigslist applications.

Sell and manage multi-media strategic advertising campaigns to Automotive Dealers including Newspaper, Digital, Cars.com, Direct Marketing, Magazines, and Mobile

Bachelor Of Arts (B.A.), Marketing/Business Management, 3.9

Activities and Societies: Summa Cum Laude

International Business/Trade/Commerce, 3.4

Activities and Societies: Member of Sigma Phi Epsilon Fraternity