Molly Gibson Email and Phone Number

• Managed 30+ account budgets totaling up to $1M in monthly revenue• Researched and managed attainable proposals projecting client ROI's• Taught and mentored team of 10 digital media strategists on 200+ accounts• Expanded agency client book of business from $20K to $200K over 2 years• Created & presented custom decks on new products & business initiatives

• Client Account Management: Successfully oversee the day-to-day management of 45+ client accounts.• Process Development: Lead the development and implementation of internal processes to facilitate the seamless transition of prospects into new client setups.• Campaign Optimization: Collaborated with carriers to strategize and execute compelling marketing campaigns aimed at attracting highly qualified drivers to their organization.• ROI Analysis: Skillfully generated comprehensive proposals to accurately project Return on Investment (ROI) for both new client acquisition and upsell opportunities.

• Increased CSAT score from 2.1 to 9.0• Oversaw customer concerns and ensured effective and long-term solutions• Created content for multiple digital platforms, social media outlets, and print• Generated in-house photography and video for social media & website

• Wrote and designed articles for client websites• Contacted both local and nationwide venues to promote events • Created and managed directory database for non-profit organizations in Kansas City• Built client's Instagram and Facebook campaign strategy