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Vast experience working as a Marketing Director, Speaker and Group Facilitator. Recent: Bringing awareness to CBD and Cannabis retail stores in MA by using well-honed marketing skills, industry knowledge and content strategy with creative muscle to drive sales, shape brand perceptions, and achieve ambitious business goals in this new and exciting industry. Recognized leader in increasing visibility for multiple industries, through collaboration, innovative marketing initiatives, unified branding strategies, writing creative content, all manner of collateral materials lead generation and outreach programs such as: social media, blog, geofencing, texting and video. A wide-variety of experiences, including but are not limited to: entrepreneurial strategies and business building, peer mentorship programs, strategic marketing, sales training, conference speaker, magazine writer and book editor.
Cape Ann: Botanicals, Cannabis, Blends, And Wave
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Marketing DirectorCape Ann: Botanicals, Cannabis, Blends, And Wave Apr 2018 - PresentRowley, Massachusetts, United States
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Wellness Coach And Program DevelopmentCommunity Reach Center Jun 2015 - Jun 2018Adams County ColoradoWork individually with clients in the office and out in the community. Trained, and mentored new peers to work in the industry. Facilitated Wellness Groups: WRAP and WHAM, IOP, Empowerment and Self-Advocacy. Was on both the Consumer Advisory and Cultural Diversity panels for the center.Created two training workshops- "Collaborative Goal Setting". And "Designed for Living Well", which is a 12-week course that is main workshop facilitated by peers and taught in all of the five Community Reach stand alone centers.Nominated in 2017 for Rocky Mountain Peer Excellence Award.
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FounderOverflow Marketing Inc. /Sixty3Percent.Com 2007 - Jan 2013Greater Denver AreaDeveloped a new concept in upselling consumer electronics to engage the 63% of women who decide how much is spent on technology in the home. Designed a platform to increase sales that included marketing strategies, community outreach, social media campaigns, training, lead generation, and customer relations. Key Presentations for CEDIA, CEA, HTSA, and BrandSource (Maytag) included: How to Hire Women” and “How to Upsell Customer Experience to Women”. “Selling to Multiple Generations of Women”. “Marketing in a Down Economy”.Provided account support, ad copy, social media planning, implementation, marketing services and vendor solutions for a diverse group of contract-based accounts such as Cleanscreen US, Highline Outfitters, Remax of Cherry Creek, Goldbug Children’s Accessories, Lightzing, Grayson Place, Performance Sales and Training used by IBM, Oracle, and Cisco.-
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Founder And Ceo Retail Technology Marketing AgencyFidelity Communications May 1993 - 2007Greater Denver AreaSuccessfully founded and built Fidelity Communications, a marketing company that drove fast-paced sales growth for 200+ technology dealers and integrators with turnkey and customized digital and direct mail advertising campaigns. Generated revenue for Fidelity Communications of over $2 million in 2 years.Honored with the Award for Excellence from the Professional Audio Retailers Association for securing competitive advantage and unprecedented results for their “Top 100 Dealers” for whom Fidelity created websites, Internet/e-commerce, E-newsletters, Blogs, Brochures, and more than 1 million customized catalogs each year.- Achieved tremendous, fast-paced sales growth by developing and executing creative programs that were purchased by 300+ top A/V dealers and 100+ manufacturers including Bose, B&W, D&M Holdings, LG, Monster Cable, Pioneer Elite and Sony.Developed all facets of a turnkey multi-tiered marketing program for ADI International’s 80,000 integrator members. Was instrumental in securing financial support from Honeywell, HEI and Sirius Radio to fund the project.- Negotiated and supervised contracts and vendor agreements, and persuaded 125+ manufacturers to renew contracts every year.
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Frequently Asked Questions about Molly Gibson
What company does Molly Gibson work for?
Molly Gibson works for Cape Ann: Botanicals, Cannabis, Blends, And Wave
What is Molly Gibson's role at the current company?
Molly Gibson's current role is Marketing Director.
What is Molly Gibson's email address?
Molly Gibson's email address is mo****@****inc.com
What is Molly Gibson's direct phone number?
Molly Gibson's direct phone number is +130383*****
What skills is Molly Gibson known for?
Molly Gibson has skills like Marketing Strategy, Marketing, New Business Development, Advertising, Management, Sales, Social Media Marketing, Competitive Analysis, Consumer Marketing, Direct Sales, Copywriting, Sales Presentations.
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Molly Gibson
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Molly Gibson
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