www.tradeschool.works

As Director of Digital Production I manage large strategy and execution programs for the BBDO Atlanta client base including AT&T, HP, Embassy Suites, REI, Florida Blue Cross Blue Shield, Florida Department of Citrus, Georgia Lottery, Georgia Pacific and Carters. I supervise and mentor a team of Digital Producers responsible for the successful planning and execution of multifaceted digital campaigns. We oversee all aspects of digital project execution from kick-off to delivery while being on time, on budget, and on brief. My team ensures layouts and design meet technical specifications and manage the digital programming and quality assurance of a project. In addition I am available as needed to consult and educate the Creative, Account and Production departments regarding aspects of digital production.Core Responsibilities include: • Support of 4 direct reports, and 10 indirect reports. • Collaborating with Client Partners on creating the high-level program roadmap.• Managing the day-to-day operational aspects of multiple large-scale projects.• Lead project managers and producers that feed into the larger campaigns.• Create scope and assumptions for online and offline interactive work. • Communicate scope and set expectations with internal team and clients.• Inform workflow on deliverables with the internal teams, seeking efficiencies in the process.• Identify and mitigate any project risks early on.• Run internal and client facing project status meetings.• Communicate clear to-dos, next steps, and ownership of tasks to the client and internal teams.• Maintain all project documentation throughout the project lifecycle.• Communicate and manage client feedback and approvals for deliverables.• Work with Resource Managers on staffing needs and plan.• Negotiate contracts with vendors as needed.• Coordinate with account/strategy teams to ensure all client goals are met successfully.

As Program Director, I lead 4 teams of digital producers, creative and developers responsible for developing and maintaining all of Verizon Wireless’s sponsorship microsites and multifaceted marketing campaigns associated with them. I oversaw the production of display, experiential, mobile executions and microsites for the NFL, NHL, NASCAR, Motorola, Microsoft and Disney.

Clients include Verizon Wireless and VZW Partners such as: Remedy, Microsoft, Univision, NHL, NFL, NASCAR, FIFA, ABC, Warner Brothers, Motorola, Samsung and Skype. • Manage and support creative teams working on interactive projects for Verizon Wireless. • Produce work daily for www.verizonwireless.com; manage team dedicated to 4 areas for Verizon Wireless: Value, Innovation, Business and Sponsorship; also produce all of the VZW in store Digital Signage.• Mentor and manage producers and project coordinators.• Managing projects including complex interactive websites, campaign mini-sites, video production, digital signage, social marketing, e-mail campaigns and comprehensive online marketing campaigns.• Authoring statements of work, estimate documentation, detailed project plans and time-lines.• Coordinate with Producers and Project Managers for efficient utilization of designers, new media and video resources.• Create and maintain schedules for 40+ creative team members; keep projects on track through task lists, issue tracking, status reports and meeting notes; work closely with clients, client service and creative management to create accurate & efficient project plans.• Manage complex projects from discovery to completion; coordinate and schedule meetings with project team; manage vendor relationships including, bid negotiation, work flow and project management.• Negotiate and license talent and assets for all projects, including music, voice-over, photography and video; executive and line produce video projects.• Regular reporting on financial status of projects to clients and the executive management QA of all projects.• In 2008 - awarded “Supporting Employee of the Year” & “Employee of the Month” in Nov.

Starlight Creative was an Atlanta based full-service production company. We shot TV and video, developed and managed websites and full marketing campaigns. Clients included: the Miami Herald, Roam Atlanta, DiscoverUSVIMagazine.com, Zesto Restaurants, Big John Christmas Trees, Opera Atlanta Nightclub, The Atlanta Event Center, The Globe Restaurant, The Varsity Restaurant, Gladys and Ron’s Chicken and Waffles, and TVLifer.com.• Worked with my clients to envision and produce their brand and creative needs including broadcast, video, website design and development. • Built all proposals and contracts; assembled, organized and managed the appropriate design, programming and SEO/SEM• Analyzed campaign performance• Coordinated projects from start to finish ensuring their timely and cost-effective completion

Produced TV/video campaigns

The Atlanta Channel is the official visitor information station for Atlanta and provides visitors with all the information they want to know.in order to enjoy their visit. The Atlanta Channel can be viewed streaming live online. TripSmarter.Com is an award-winning online visitor information resource for travelers to the Southeast United States including destination information, hotel bookings and traveler reviews. • Managed the production of television and internet advertising on the Atlanta Channel (as seen in every major hotel in Atlanta and on www.tripsmarter.com).• Produced most of the advertising and editorial work for major Atlanta attractions including the Georgia Aquarium, The Atlanta Convention and Visitors Bureau, Zoo Atlanta, Atlantic Station, Simon Malls, and Underground Atlanta. • In charge of researching, organizing, and producing all editorial segments and advertisements on the Atlanta Channel. • Other responsibilities included copywriting, database creation and management, organizing and managing film/video production shoots, office management duties, client management, sales lead generation and follow through, and managing communication with other markets.

Zoom Culture was a producer of digital video content for the Internet and television.• Recruited and managed fifty videographers for both contract video project work and television production for shows on NBC and FOX Sports. • Assumed sales responsibilities for my region and developed it into one of the highest grossing regions in the company.• Sold and produced numerous local commercials on CAMA, the Atlanta Channel, and network television. • In addition, my district produced the most completed segments to air on national shows every month for the entire company.

Wetair.com was the online arm of College Television Network. • Interviewed musicians and artists and covered music events for the College Television Network and wetair.com audience. • Quickly promoted from EJ to producer of the Mixing Room, an online show. • Produced and managed all aspects of the Mixing Room; accountable for researching artists and selling wetair.com to labels, artists and artist management• Responsible for pitching the benefits of wetair.com relationships to national venues to create branding presence in highly visible targeted markets• Helped secure corporate sponsorship• Other skills and accountabilities: copywriting for web, researching artists, conducting interviews, show production and creative direction, and post production management.