Matt Sims Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

- Spearheaded the growth and marketing strategy for the North American launch of Allo, the first protein powder that mixed seamlessly into hot coffee.- Rapidly scaled an in-house and external marketing team across web design, social media management and video production, ad and web copywriting, editorial blog development, brand development and creative.

Toronto, Ontario, Canada

At TOA Global, I led the digital marketing department, a multidisciplinary team across creative design, paid media, website development, CRM, email, and NA regional marketing.In my role, I coached and mentored the team to solve unique problems, uncover actionable insights, and ultimately drive growth and efficiency throughout the marketing funnel.Along.

Toronto, Canada Area

At Diamond, I directed digital marketing accounts for TD Canada clients across Credit Cards, Everyday Banking, Brand, Segments and MBNA lines of business. I oversaw creative and strategy teams in planning, pitching and producing integrated digital campaigns, and ensured that outcomes were on-brand and strategically aligned to business goals.I also.

Markham, Ontario, Canada

- Led digital marketing team and budget reporting to SVP, Marketing.- Directed full-funnel campaigns across paid & organic social, native, programmatic, and SEM. - Drove 1MM social engagements, 2.5MM page views and drove a 110% increase in leads (2019).- Mentored and managed team including Social Media Specialist, Digital Analytics Associate, UI/UX.

Markham, Ontario, Canada

- Developed digital marketing plans and strategies to grow the brand and generate new customers across B2C, B2B and B2G business lines.- Led digital team in strategic channel marketing through SEO, SEM, paid social, display and landing pages focusing on maximizing conversions, optimizing ROI and improving brand measures.- Developed A/B tests, user research.

Markham, Ontario, Canada

- Co-lead digital growth strategy for the launch of Elizz; SE Health’s family caregiver brand.- Helped grow Elizz into a market leader for family caregiver audience through SEO-driven content marketing, SEM-driven lead generation, and community building on social platforms.- Drove 5MM+ engagements on Elizz social platforms through resources and.

Toronto, Canada Area

Led the digital marketing COE of a start-up electronic music artist agency, working with emerging and internationally known performers to expand their influence and visibility in the electronic dance music space.Clients included: mau5trap records, Promiseland, Visionaire.- Wrote marketing plans and oversaw their implementation across web, Facebook, YouTube.

Toronto, Canada Area

At A440 Entertainment/Mascot Music, a Jazz and Classical imprint of Universal Music, I assisted the CEO in managing the careers of notable Canadian artists and their social and digital presence.- Translated client needs into digital marketing recommendations.- Executed digital marketing campaigns for albums, single releases, and tours. - Boosted PR efforts.

Toronto, Canada Area

Independently organized over 500 events, including nightlife, concerts and corporate events.- Worked with major international artists and their teams on PR campaigns, press days, and photoshoots to promote events, as well as event contract negotiations, travel arrangements, hospitality and venue logistics.- Held position with the in-house marketing staff.

Toronto, Canada Area

- Assisted in planning and organizing one of North America’s largest independent pride festivals, “PRISM Festival.”- Conducted market research & consulted on branding and marketing to the 20-30 demographic.- Organized promotional tours across Canada & United States to market the festival.- Wrote copy and assisted in developing social media marketing and.