Matt Sims Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Spearheaded the growth and marketing strategy for the North American launch of Allo, the first protein powder that mixed seamlessly into hot coffee.- Rapidly scaled an in-house and external marketing team across web design, social media management and video production, ad and web copywriting, editorial blog development, brand development and creative advertising.- Orchestrated a multilayered digital-first marketing strategy combining creative advertising and OLV, daily IG & TikTok output, focalized influencer marketing partnerships, conversion-optimized eCommerce UX, and a robust SEO-focused blog and paid social/SEM strategy.- Within the first three months after Allo's launch, we reached 100k in monthly reoccurring revenue and generated 50,000 monthly website visits, with over 4 million video views on TikTok.- Allo was acquired by Magnum Nutraceuticals in 2023 and has since been rebranded to ‘ÄRA.’

Toronto, Ontario, Canada

At TOA Global, I led the digital marketing department, a multidisciplinary team across creative design, paid media, website development, CRM, email, and NA regional marketing.In my role, I coached and mentored the team to solve unique problems, uncover actionable insights, and ultimately drive growth and efficiency throughout the marketing funnel.Along with planning and management, I was deeply involved with campaign optimization, reporting and analysis. I also led our SEO strategy, partnering with content teams on keyword research, topic planning, link building and working cross-functionally to improve website technical measures.

Toronto, Canada Area

At Diamond, I directed digital marketing accounts for TD Canada clients across Credit Cards, Everyday Banking, Brand, Segments and MBNA lines of business. I oversaw creative and strategy teams in planning, pitching and producing integrated digital campaigns, and ensured that outcomes were on-brand and strategically aligned to business goals.I also partnered with project management teams to deliver all projects on time, on budget with exceptional client communication. In addition, I liaised with TD media teams and agencies to develop plans and optimize campaign creative based on performance.Projects spanned across paid social, influencer, OLV, SEO/content, landing pages, paid search, display, TV, and OOH.

Markham, Ontario, Canada

- Led digital marketing team and budget reporting to SVP, Marketing.- Directed full-funnel campaigns across paid & organic social, native, programmatic, and SEM. - Drove 1MM social engagements, 2.5MM page views and drove a 110% increase in leads (2019).- Mentored and managed team including Social Media Specialist, Digital Analytics Associate, UI/UX Designer, Front-End Development Specialist, and Back-End Lead.- Oversaw creative direction, development and maintenance of corporate website portfolio and web applications.- Achieved 190% YOY growth in sessions from organic search (2018 - 2019).- Managed agency relationships for digital creative, paid media, and SEO.- Led reporting of marketing and web analytics to the senior team and the development of annual plans and budgets.

Markham, Ontario, Canada

- Developed digital marketing plans and strategies to grow the brand and generate new customers across B2C, B2B and B2G business lines.- Led digital team in strategic channel marketing through SEO, SEM, paid social, display and landing pages focusing on maximizing conversions, optimizing ROI and improving brand measures.- Developed A/B tests, user research studies and oversaw optimization of all paid and owned channels based on results.- Led monitoring and stewardship of budgets, analytic reports, and overall campaign health and performance.- Led in-house design and development of corporate website during rebranding, including subsites for 14 business units and a dedicated careers portal - resulted in a 30% increase in time on site, 45% increase in pages per session, and 15% reduction bounce rate (2018).- Collaborated with operations to implement marketing automation/call centre integration and oversaw MarTech procurement.

Markham, Ontario, Canada

- Co-lead digital growth strategy for the launch of Elizz; SE Health’s family caregiver brand.- Helped grow Elizz into a market leader for family caregiver audience through SEO-driven content marketing, SEM-driven lead generation, and community building on social platforms.- Drove 5MM+ engagements on Elizz social platforms through resources and informational content tailored to target audience.- Implemented content partnerships with Samsung, Phillip's, and more.- Lead the development and digital strategy of Elizz's employee wellness platform, successfully onboarding Rogers, Veteran’s Affairs and GE as clients.

Toronto, Canada Area

Led the digital marketing COE of a start-up electronic music artist agency, working with emerging and internationally known performers to expand their influence and visibility in the electronic dance music space.Clients included: mau5trap records, Promiseland, Visionaire.- Wrote marketing plans and oversaw their implementation across web, Facebook, YouTube and music platforms.- Researched communities to identify influencers, executed PR and link-building campaigns.- Collaborated with marketing teams across labels, touring and artist management divisions.- Managed social media campaigns on major and niche social networks.- Conducted SEO & SEM campaigns, including keyword research & copywriting.

Toronto, Canada Area

At A440 Entertainment/Mascot Music, a Jazz and Classical imprint of Universal Music, I assisted the CEO in managing the careers of notable Canadian artists and their social and digital presence.- Translated client needs into digital marketing recommendations.- Executed digital marketing campaigns for albums, single releases, and tours. - Boosted PR efforts on social.- Managed artist presence on Facebook, Twitter, and music discovery platforms.- Strategically marketed & promoted artists to target markets through print, radio, television, and sync placements.- Liaised with key influencers and conducted blogger outreach programs.- Reported on key metrics for the success of digital campaigns.

Toronto, Canada Area

Independently organized over 500 events, including nightlife, concerts and corporate events.- Worked with major international artists and their teams on PR campaigns, press days, and photoshoots to promote events, as well as event contract negotiations, travel arrangements, hospitality and venue logistics.- Held position with the in-house marketing staff of Canada’s largest nightclub, CiRCA, assisting in marketing and organizing events featuring artists such as Lady GaGa, Kanye West, Rhianna and Diplo.- Wrote marketing plans, invites, press releases as well as proposals, pitches, presentations, blogs and website content.- Managed team of freelancers including designers, talent relations specialists, and event front-line staff.- Led planning, staffing, and operations of event partnerships with Diageo, Labatt, Corby Spirit and Wine Ltd., Live Nation, Pride Toronto, INK Entertainment, Red Bull and Liberty Entertainment Group.

Toronto, Canada Area

- Assisted in planning and organizing one of North America’s largest independent pride festivals, “PRISM Festival.”- Conducted market research & consulted on branding and marketing to the 20-30 demographic.- Organized promotional tours across Canada & United States to market the festival.- Wrote copy and assisted in developing social media marketing and print campaigns.