Matt Sims Email and Phone Number
Toronto, ON, CA
Matt Sims's Location
Toronto, Ontario, Canada, Canada
Matt Sims's Contact Details
Matt Sims work email
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Matt Sims personal email
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Matt Sims phone numbers
About Matt Sims
I'm a passionate marketing leader with a track record of driving full-funnel growth in diverse industries and sales models.Throughout my over 15-year career, I've worked agency-side, in-house, and as an entrepreneur in B2B, B2C, B2G, and D2C organizations in Healthcare, IT, Finance, Outsourcing, Events, Music, CPG, Education & more. Focus Areas: Strategic Consultancy, Research & Strategy Development, Digital Strategy, Creative & Content Development, Paid Media Planning and Maintenance (Meta, LinkedIn, Google, Bing, TikTok, X, Reddit and Programmatic), Website UI/UX Direction, SEO (Technical, On-page & Off-Page), Project Management, CRO, Brand Development and Influencer Marketing.
Matt Sims's Current Company Details
Matt Sims Work Experience Details
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Principal Owner And Digital Marketing DirectorSequel Marketing AgencyToronto, On, Ca
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Director, Growth MarketingAllo Nutrition Sep 2021 - Jun 2022Toronto, Ontario, Canada- Spearheaded the growth and marketing strategy for the North American launch of Allo, the first protein powder that mixed seamlessly into hot coffee.- Rapidly scaled an in-house and external marketing team across web design, social media management and video production, ad and web copywriting, editorial blog development, brand development and creative advertising.- Orchestrated a multilayered digital-first marketing strategy combining creative advertising and OLV, daily IG & TikTok output, focalized influencer marketing partnerships, conversion-optimized eCommerce UX, and a robust SEO-focused blog and paid social/SEM strategy.- Within the first three months after Allo's launch, we reached 100k in monthly reoccurring revenue and generated 50,000 monthly website visits, with over 4 million video views on TikTok.- Allo was acquired by Magnum Nutraceuticals in 2023 and has since been rebranded to ‘ÄRA.’ -
Senior Head Of Digital MarketingToa Global Oct 2020 - Sep 2021Toronto, Ontario, CanadaAt TOA Global, I led the digital marketing department, a multidisciplinary team across creative design, paid media, website development, CRM, email, and NA regional marketing.In my role, I coached and mentored the team to solve unique problems, uncover actionable insights, and ultimately drive growth and efficiency throughout the marketing funnel.Along with planning and management, I was deeply involved with campaign optimization, reporting and analysis. I also led our SEO strategy, partnering with content teams on keyword research, topic planning, link building and working cross-functionally to improve website technical measures. -
Account Director, Digital MarketingDiamond Marketing Group Oct 2019 - Oct 2020Toronto, Canada AreaAt Diamond, I directed digital marketing accounts for TD Canada clients across Credit Cards, Everyday Banking, Brand, Segments and MBNA lines of business. I oversaw creative and strategy teams in planning, pitching and producing integrated digital campaigns, and ensured that outcomes were on-brand and strategically aligned to business goals.I also partnered with project management teams to deliver all projects on time, on budget with exceptional client communication. In addition, I liaised with TD media teams and agencies to develop plans and optimize campaign creative based on performance.Projects spanned across paid social, influencer, OLV, SEO/content, landing pages, paid search, display, TV, and OOH. -
Senior Manager, DigitalSe Health Feb 2019 - Oct 2019Markham, Ontario, Canada- Led digital marketing team and budget reporting to SVP, Marketing.- Directed full-funnel campaigns across paid & organic social, native, programmatic, and SEM. - Drove 1MM social engagements, 2.5MM page views and drove a 110% increase in leads (2019).- Mentored and managed team including Social Media Specialist, Digital Analytics Associate, UI/UX Designer, Front-End Development Specialist, and Back-End Lead.- Oversaw creative direction, development and maintenance of corporate website portfolio and web applications.- Achieved 190% YOY growth in sessions from organic search (2018 - 2019).- Managed agency relationships for digital creative, paid media, and SEO.- Led reporting of marketing and web analytics to the senior team and the development of annual plans and budgets. -
Manager, DigitalSe Health Aug 2016 - Feb 2019Markham, Ontario, Canada- Developed digital marketing plans and strategies to grow the brand and generate new customers across B2C, B2B and B2G business lines.- Led digital team in strategic channel marketing through SEO, SEM, paid social, display and landing pages focusing on maximizing conversions, optimizing ROI and improving brand measures.- Developed A/B tests, user research studies and oversaw optimization of all paid and owned channels based on results.- Led monitoring and stewardship of budgets, analytic reports, and overall campaign health and performance.- Led in-house design and development of corporate website during rebranding, including subsites for 14 business units and a dedicated careers portal - resulted in a 30% increase in time on site, 45% increase in pages per session, and 15% reduction bounce rate (2018).- Collaborated with operations to implement marketing automation/call centre integration and oversaw MarTech procurement.
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Digital Media SpecialistSe Health Jan 2015 - Aug 2016Markham, Ontario, Canada- Co-lead digital growth strategy for the launch of Elizz; SE Health’s family caregiver brand.- Helped grow Elizz into a market leader for family caregiver audience through SEO-driven content marketing, SEM-driven lead generation, and community building on social platforms.- Drove 5MM+ engagements on Elizz social platforms through resources and informational content tailored to target audience.- Implemented content partnerships with Samsung, Phillip's, and more.- Lead the development and digital strategy of Elizz's employee wellness platform, successfully onboarding Rogers, Veteran’s Affairs and GE as clients.
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Co-FounderExcel Artist Agency Nov 2013 - Nov 2014Toronto, Canada AreaLed the digital marketing COE of a start-up electronic music artist agency, working with emerging and internationally known performers to expand their influence and visibility in the electronic dance music space.Clients included: mau5trap records, Promiseland, Visionaire.- Wrote marketing plans and oversaw their implementation across web, Facebook, YouTube and music platforms.- Researched communities to identify influencers, executed PR and link-building campaigns.- Collaborated with marketing teams across labels, touring and artist management divisions.- Managed social media campaigns on major and niche social networks.- Conducted SEO & SEM campaigns, including keyword research & copywriting.
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Digital StrategistA440 Entertainment Jan 2012 - Nov 2013Toronto, Canada AreaAt A440 Entertainment/Mascot Music, a Jazz and Classical imprint of Universal Music, I assisted the CEO in managing the careers of notable Canadian artists and their social and digital presence.- Translated client needs into digital marketing recommendations.- Executed digital marketing campaigns for albums, single releases, and tours. - Boosted PR efforts on social.- Managed artist presence on Facebook, Twitter, and music discovery platforms.- Strategically marketed & promoted artists to target markets through print, radio, television, and sync placements.- Liaised with key influencers and conducted blogger outreach programs.- Reported on key metrics for the success of digital campaigns. -
FounderMatt Sims Events Jul 2006 - Jan 2012Toronto, Canada AreaIndependently organized over 500 events, including nightlife, concerts and corporate events.- Worked with major international artists and their teams on PR campaigns, press days, and photoshoots to promote events, as well as event contract negotiations, travel arrangements, hospitality and venue logistics.- Held position with the in-house marketing staff of Canada’s largest nightclub, CiRCA, assisting in marketing and organizing events featuring artists such as Lady GaGa, Kanye West, Rhianna and Diplo.- Wrote marketing plans, invites, press releases as well as proposals, pitches, presentations, blogs and website content.- Managed team of freelancers including designers, talent relations specialists, and event front-line staff.- Led planning, staffing, and operations of event partnerships with Diageo, Labatt, Corby Spirit and Wine Ltd., Live Nation, Pride Toronto, INK Entertainment, Red Bull and Liberty Entertainment Group.
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Marketing AmbassadorEmbrace Entertainment Inc. Jan 2007 - Aug 2008Toronto, Canada Area- Assisted in planning and organizing one of North America’s largest independent pride festivals, “PRISM Festival.”- Conducted market research & consulted on branding and marketing to the 20-30 demographic.- Organized promotional tours across Canada & United States to market the festival.- Wrote copy and assisted in developing social media marketing and print campaigns.
Matt Sims Skills
Planning
Web Content Management
Facebook Marketing
Mailchimp
Reporting And Analysis
Keyword Research
Market Research
Content Marketing
Agile Methodologies
Digital Marketing
Online Advertising
Search Engine Marketing
Php
Google Analytics
Content Development
Management
Public Relations
B2c Marketing
Brand Management
Music Publishing
Growth Marketing
Leadership
Public Speaking
Brand Development
Digital Strategy
Microsoft Powerpoint
Photoshop
Team Leadership
Adobe Photoshop
Google Adwords
Print Marketing
Seo
Strategy
Media Planning
Microsoft Office
Budget Management
Microsoft Excel
Creative Strategy
Performance Marketing
Contract Negotiation
Project Management
Talent Booking
Copywriting
Influencer Marketing
Social Media
Artist Contracts
Online Marketing
Social Media Integration
Graphic Design
Event Planning
Web Design
Data Analysis
Communication
Artist Development
Web Development
Advertising
Customer Relationship Management
Strategic Planning
Music Industry
Html
Travel Arrangements
Marketing
Time Management
Marketing Event Planning
Landing Page Optimization
Blog Marketing
Illustrator
Ad Optimization
Digital Media
Integrated Marketing
Social Media Blogging
Seo Copywriting
Google Adwords Professional
Link Building
Wordpress
Javascript
Joomla
Conversion Optimization
Social Media Marketing
Marketing Operations
Email Marketing
Drupal
Sem
Business Strategy
Marketing Strategy
Search Engine Optimization
Frequently Asked Questions about Matt Sims
What company does Matt Sims work for?
Matt Sims works for Sequel Marketing Agency
What is Matt Sims's role at the current company?
Matt Sims's current role is Principal Owner and Digital Marketing Director.
What is Matt Sims's email address?
Matt Sims's email address is ms****@****eth.com
What is Matt Sims's direct phone number?
Matt Sims's direct phone number is +180430*****
What skills is Matt Sims known for?
Matt Sims has skills like Planning, Web Content Management, Facebook Marketing, Mailchimp, Reporting And Analysis, Keyword Research, Market Research, Content Marketing, Agile Methodologies, Digital Marketing, Online Advertising, Search Engine Marketing.
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Matt Sims
Macgyvering My Way, Learning By Doing (There'S No Manual).Greater Vancouver Metropolitan Area3oxcept.com, standpointdecisions.com, eyeball.com
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