Matthew Swanston Email & Phone Number

Washington, District Of Columbia, United States

Leading the development and execution of a comprehensive digital strategy for a national trade association, I enhance online presence and engagement across multiple platforms.

Alexandria, Virginia

• As a member of the leadership team, directed strategic communications and public relations activities designed to promote GBTA and GBTA member programs, and to advance policy positions of the business travel industry..
• Oversaw production teams, camera operators, audio engineers, graphic designers… Show more As a member of the leadership team, directed strategic communications and public relations activities designed to promote GBTA.
• Oversaw production teams, camera operators, audio engineers, graphic designers, animators, photographers, web developers and communications staff in the production and distribution of high-quality multimedia content.
• Developed standard operating procedures, contract templates, technical requirements, sponsorship deliverables, and project tracking and reporting structure for GBTA audio, video and still image content production.
• Created and managed editorial calendar accounting for industry events, research reports, news cycles, product launches and GBTA announcements.
• Produced live-streamed and recorded multimedia content for national and international events including GBTA conventions, press conferences, galas, awards ceremonies, educational sessions and board meetings.

Arlington, VA

• Provided social media strategy, multimedia direction and content production services for startups, trade shows and boutique PR firms as well as business and consumer technology companies. Created and managed tightly.
• Developed and implemented Standard Solar's social media strategy, employee social media policy and editorial calendar.
• Conceived, shot and edited online videos for distribution via Standard Solar's web site, YouTube, Facebook and other social media channels.
• Created, scripted, recorded and edited audio podcasts for distribution via Standard Solar's web site and iTunes.As a strategic partner of Curley Company, developed and managed the social media campaign and book review.
• Created the editorial calendar, tag cloud, blog roll, and introductory content for the Modernist Cuisine blog.
• Wrote blog and social media posts on the research challenges and unexpected results encountered by the authors.

Vienna, VA

• Responsible for the strategic planning, conceptualization, production, and curation of compelling, high-quality content to inform and excite consumer and industry audiences about Alarm.com.
• Established Facebook video presence and increased YouTube video views by 1,300 percent.
• Leveraged industry research, consumer survey, customer segmentation and end-user profile data to develop targeted messages and compelling content for consumer and partner vertical audiences.
• Collaborated… Show more Responsible for the strategic planning, conceptualization, production, and curation of compelling, high-quality content to inform and excite consumer and industry audiences about Alarm.com.
• Collaborated with partner marketing, sales, consumer marketing, training, engineering, creative and product management teams to create and implement comprehensive strategic plans to achieve company goals.
• Developed strategies for and managed live event coverage and all in-house video production and post production work for Alarm.com websites, partner websites, partner television commercials, live presentations.

Washington D.C. Metro Area

• Designed and executed online communications campaigns to raise awareness of, generate interest in and facilitate dialog about CompTIA's work and products. Applied a combination of strategic communications planning.
• Created, launched and… Show more Designed and executed online communications campaigns to raise awareness of, generate interest in and facilitate dialog about CompTIA's work and products. Applied a combination of.
• Created, launched and served as the Executive Editor, chief writer/contributor and discussion moderator for the CompTIA Connect blog.
• Monitored the discussion sentiment, traffic volume and message efficacy of CompTIA's online activities, and briefed, advised and coached contributors and executive staff on writing style and social media best practices.
• Created executive-level strategy documents, competitive intelligence reports, crisis communications plans, industry issue briefs and technical backgrounders on issues including IT security, healthcare IT, green IT and.
• Wrote speeches, presentations, bylined articles, board reports, blog posts, research reports, press releases and web content on behalf of the CEO and executive staff.

Arlington, VA

• Researched emerging technologies and assessed their potential impact on consumers and the technology industry. Through email updates, face-to-face briefings, multimedia content, and white papers; identified and.
• Developed and wrote the “Crow’s Nest” series of business analytics whitepapers to help the organization account for macro and micro technology trends in its strategic planning.
• Created the annual “CES Hot Products Report” and briefed staff on the trends illustrated by the most innovative products expected to be on display at the upcoming show.
• Conducted VIP tours, broadcast interviews, industry presentations and senior staff briefings on emerging technologies before and during CES.
• Conceived and produced broadcast quality video content and print materials to educate consumers on the nation’s transition to digital television.
• Initiated and managed the association's use of rich media and new content distribution technologies to share information with staff, member companies, industry stakeholders and consumers online. Show less

Arlington, VA

• Developed and implemented strategic public relations programs and served as media spokesperson for the smart home and mobile electronics product categories for CTA. Conducted television, radio, print and online media.
• Created, managed, and served as spokesperson for the Model TechHome and TechnoCar television media tour programs, which traveled across the country showcasing smart home and in-car… Show more Developed and implemented.
• Created, managed, and served as spokesperson for the Model TechHome and TechnoCar television media tour programs, which traveled across the country showcasing smart home and in-car technologies on live television news.
• Wrote articles for CTA and industry publications including “Dealerscope,” “Vision Magazine,” and “5 Technologies to Watch.”
• Produced all CES and CTA event podcasts and streaming video content including CES event and presentation coverage, and CTA’s daily news briefing.
• Developed the TechHome Rating System, which standardizes the way a home’s technological infrastructure is described and allows builders, installers, and consumers to evaluate and compare homes based on a common set of.

Mclean VA

• Planned and implemented comprehensive public relations campaigns for clients including CEA, Commander Aircraft Company and Apple Computer.
• Developed strategic plans to achieve client goals including CEA’s first smart home technology PR campaign.
• Managed the development of digital content and collateral materials for press kits and CEA’s first website, www.cemacity.org.
• Pitched stories and fielded media and investor relations inquires on behalf of public, private and… Show more Planned and implemented comprehensive public relations campaigns for clients including CEA, Commander.
• Pitched stories and fielded media and investor relations inquires on behalf of public, private and not-for-profit clients. Show less