Matthew Swanston Email & Phone Number

Washington, District Of Columbia, United States

Leading the development and execution of a comprehensive digital strategy for a national trade association, I enhance online presence and engagement across multiple platforms.

Alexandria, Virginia

As a member of the leadership team, directed strategic communications and public relations activities designed to promote GBTA and GBTA member programs, and to advance policy positions of the business travel industry. Responsible for the strategy, conceptualization, preproduction, production, postproduction and distribution of GBTA’s multimedia content including video, still photography and podcast content.• Oversaw production teams, camera operators, audio engineers, graphic designers… Show more As a member of the leadership team, directed strategic communications and public relations activities designed to promote GBTA and GBTA member programs, and to advance policy positions of the business travel industry. Responsible for the strategy, conceptualization, preproduction, production, postproduction and distribution of GBTA’s multimedia content including video, still photography and podcast content.• Oversaw production teams, camera operators, audio engineers, graphic designers, animators, photographers, web developers and communications staff in the production and distribution of high-quality multimedia content for distribution via podcast, YouTube, Bright Cove, Facebook, LinkedIn, GBTA’s member portal, and other outlets.• Developed standard operating procedures, contract templates, technical requirements, sponsorship deliverables, and project tracking and reporting structure for GBTA audio, video and still image content production. • Created and managed editorial calendar accounting for industry events, research reports, news cycles, product launches and GBTA announcements.• Produced live-streamed and recorded multimedia content for national and international events including GBTA conventions, press conferences, galas, awards ceremonies, educational sessions and board meetings.• Produced GBTA’s official podcast, The Business of Travel, including strategic planning, topic development, guest selection, drafting questions and recording interviews, as well as editing and distributing audio content via podcast services including iTunes and Spotify, increasing weekly downloads by 521%. • Established GBTA’s Flickr presence, managed and directed teams of photographers and curated all still image content. In its first year, 1.4 million photographs were uploaded to GBTA’s Flickr account earning 1.4 million views. Show less

Arlington, Va

Provided social media strategy, multimedia direction and content production services for startups, trade shows and boutique PR firms as well as business and consumer technology companies. Created and managed tightly integrated and highly responsive social media campaigns to elevate brand awareness and help clients achieve their goals. Conceived and produced audio, video and text-based content for new media channels including web properties, blogs, podcasts, viral video, and social… Show more Provided social media strategy, multimedia direction and content production services for startups, trade shows and boutique PR firms as well as business and consumer technology companies. Created and managed tightly integrated and highly responsive social media campaigns to elevate brand awareness and help clients achieve their goals. Conceived and produced audio, video and text-based content for new media channels including web properties, blogs, podcasts, viral video, and social networks.As part of the WilkinsonShein account team, developed and executed the social media strategic plan for Standard Solar.• Developed and implemented Standard Solar's social media strategy, employee social media policy and editorial calendar. • Conceived, shot and edited online videos for distribution via Standard Solar's web site, YouTube, Facebook and other social media channels. • Created, scripted, recorded and edited audio podcasts for distribution via Standard Solar's web site and iTunes.As a strategic partner of Curley Company, developed and managed the social media campaign and book review process around the launch of Modernist Cuisine – a six-volume, 2,400-page culinary reference set created by Microsoft's first CTO, Dr. Nathan Myhrvold.• Created the editorial calendar, tag cloud, blog roll, and introductory content for the Modernist Cuisine blog. • Wrote blog and social media posts on the research challenges and unexpected results encountered by the authors. • Monitored social media and drafted responses to culinary, food science and publishing questions. Show less

Vienna, Va

Responsible for the strategic planning, conceptualization, production, and curation of compelling, high-quality content to inform and excite consumer and industry audiences about Alarm.com. • Established Facebook video presence and increased YouTube video views by 1,300 percent.• Leveraged industry research, consumer survey, customer segmentation and end-user profile data to develop targeted messages and compelling content for consumer and partner vertical audiences.• Collaborated… Show more Responsible for the strategic planning, conceptualization, production, and curation of compelling, high-quality content to inform and excite consumer and industry audiences about Alarm.com. • Established Facebook video presence and increased YouTube video views by 1,300 percent.• Leveraged industry research, consumer survey, customer segmentation and end-user profile data to develop targeted messages and compelling content for consumer and partner vertical audiences.• Collaborated with partner marketing, sales, consumer marketing, training, engineering, creative and product management teams to create and implement comprehensive strategic plans to achieve company goals. • Developed strategies for and managed live event coverage and all in-house video production and post production work for Alarm.com websites, partner websites, partner television commercials, live presentations, tradeshow booths, email campaigns, apps, training videos and social media outlets. Show less

Washington D.C. Metro Area

Designed and executed online communications campaigns to raise awareness of, generate interest in and facilitate dialog about CompTIA's work and products. Applied a combination of strategic communications planning, original writing, multimedia production and hands-on technical skills to create insightful, compelling and provocative content for traditional and new media channels including CompTIA web properties, blogs, podcasts, viral video and social networks.• Created, launched and… Show more Designed and executed online communications campaigns to raise awareness of, generate interest in and facilitate dialog about CompTIA's work and products. Applied a combination of strategic communications planning, original writing, multimedia production and hands-on technical skills to create insightful, compelling and provocative content for traditional and new media channels including CompTIA web properties, blogs, podcasts, viral video and social networks.• Created, launched and served as the Executive Editor, chief writer/contributor and discussion moderator for the CompTIA Connect blog.• Monitored the discussion sentiment, traffic volume and message efficacy of CompTIA's online activities, and briefed, advised and coached contributors and executive staff on writing style and social media best practices.• Created executive-level strategy documents, competitive intelligence reports, crisis communications plans, industry issue briefs and technical backgrounders on issues including IT security, healthcare IT, green IT and market research.• Wrote speeches, presentations, bylined articles, board reports, blog posts, research reports, press releases and web content on behalf of the CEO and executive staff.• Led and managed the team covering CompTIA events including the inaugural Annual Member Meeting and Breakaway tradeshow for the blog, podcast feed, Flickr, Twitter, YouTube and other social media channels and vehicles.• Conceived, scripted and conducted telephone and on-camera interviews of executive staff, association members, event sponsors and attendees for distribution online before and during CompTIA events.• Planned, pitched and accompanied the CEO on media tours of major business and technology news organizations and developed briefing documents on the topics, messages and questions that emerged. Show less

Arlington, Va

Researched emerging technologies and assessed their potential impact on consumers and the technology industry. Through email updates, face-to-face briefings, multimedia content, and white papers; identified and reported on potential opportunities for CTA and CES. The Consumer Technology Association (CTA) is the premier trade association representing the consumer technology industry and is the owner and producer of the Consumer Electronics Show (CES), the largest annual trade show in North… Show more Researched emerging technologies and assessed their potential impact on consumers and the technology industry. Through email updates, face-to-face briefings, multimedia content, and white papers; identified and reported on potential opportunities for CTA and CES. The Consumer Technology Association (CTA) is the premier trade association representing the consumer technology industry and is the owner and producer of the Consumer Electronics Show (CES), the largest annual trade show in North America. • Developed and wrote the “Crow’s Nest” series of business analytics whitepapers to help the organization account for macro and micro technology trends in its strategic planning.• Created the annual “CES Hot Products Report” and briefed staff on the trends illustrated by the most innovative products expected to be on display at the upcoming show.• Conducted VIP tours, broadcast interviews, industry presentations and senior staff briefings on emerging technologies before and during CES.• Conceived and produced broadcast quality video content and print materials to educate consumers on the nation’s transition to digital television.• Initiated and managed the association's use of rich media and new content distribution technologies to share information with staff, member companies, industry stakeholders and consumers online. Show less

Arlington, Va

Developed and implemented strategic public relations programs and served as media spokesperson for the smart home and mobile electronics product categories for CTA. Conducted television, radio, print and online media interviews on emerging smart home and mobile electronics technologies before and during CES. • Created, managed, and served as spokesperson for the Model TechHome and TechnoCar television media tour programs, which traveled across the country showcasing smart home and in-car… Show more Developed and implemented strategic public relations programs and served as media spokesperson for the smart home and mobile electronics product categories for CTA. Conducted television, radio, print and online media interviews on emerging smart home and mobile electronics technologies before and during CES. • Created, managed, and served as spokesperson for the Model TechHome and TechnoCar television media tour programs, which traveled across the country showcasing smart home and in-car technologies on live television news programs. In less than five years, the tour yielded 55.2 million audience impressions and 68 television interviews, including local appearances on affiliates of every major broadcast network, and national appearances on “CNN Headline News,” “CNN/fn,” “CBS-TV The Early Show,” “MPT MotorWeek,” “TechTV,” “CES Today,” and Discovery’s “It’s Christopher Lowell.”• Wrote articles for CTA and industry publications including “Dealerscope,” “Vision Magazine,” and “5 Technologies to Watch.”• Produced all CES and CTA event podcasts and streaming video content including CES event and presentation coverage, and CTA’s daily news briefing.• Developed the TechHome Rating System, which standardizes the way a home’s technological infrastructure is described and allows builders, installers, and consumers to evaluate and compare homes based on a common set of criteria.• Wrote CTA’s “TechHome Guide to Home Networks,” which is a comprehensive summary of smart home technologies for use by consumers, home builders and installers. Show less

Mclean Va

Planned and implemented comprehensive public relations campaigns for clients including CEA, Commander Aircraft Company and Apple Computer.• Developed strategic plans to achieve client goals including CEA’s first smart home technology PR campaign. • Managed the development of digital content and collateral materials for press kits and CEA’s first website, www.cemacity.org. • Pitched stories and fielded media and investor relations inquires on behalf of public, private and… Show more Planned and implemented comprehensive public relations campaigns for clients including CEA, Commander Aircraft Company and Apple Computer.• Developed strategic plans to achieve client goals including CEA’s first smart home technology PR campaign. • Managed the development of digital content and collateral materials for press kits and CEA’s first website, www.cemacity.org. • Pitched stories and fielded media and investor relations inquires on behalf of public, private and not-for-profit clients. Show less