Data Strategy Director
Current
Aug 2024 - Present
AeroLeads people directory · profile
Matt Thomas Email & Phone Number
Data Strategy Director at Apparent
at
Apparent
3 phones found
area 785 and 758
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Data Strategy Director at Apparent
Location
Sydney, New South Wales, Australia
Company size
Who is Matt Thomas? Overview
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Quick answer
Matt Thomas is listed as Data Strategy Director at Apparent at Apparent, a company with 126 employees, based in Sydney, New South Wales, Australia. AeroLeads shows phone signal with area code 785, 758 and a matched LinkedIn profile for Matt Thomas.
Matt Thomas previously worked as Data Strategy Director at Apparent and Digital Director at Apparent. Matt Thomas holds Bachelor'S Degree, Mathematics from Swansea University.
Company email context
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Apparent
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Profile bio
About Matt Thomas
I am a senior digital performance specialist, working predominantly on CX/UJ optimisations and strategies.I take a data-led, audience-first approach to my work, and I always aim to create a creative lens for my solutions.I have worked with brands of all sizes and add value when it comes to approach to media, audience profiling, cohort analysis, product strategy, UX/CX/CJ, growth planning, and on-site performance. I pride myself on my ability to find nuances in audience behaviours, looking mostly at their wants, needs, desires, and sticking points, then using this information to create digital strategies that are effective in terms of hitting performance KPIs, but also tell a brand/campaign story.I have worked across a range of industries including food & drink, tech, retail, hospitality, NGOs, awards, and more, and have held in-house roles, agency roles, and worked as a freelance consultant.I have a proven track record of creating and implementing highly successful campaigns and strategies for brands and businesses of all sizes, ranging from startups to global enterprises.
Listed skills include Marketing, Social Media, Marketing Strategy, Email Marketing, and 38 others.
Current workplace
Matt Thomas's current company
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Apparent
14 roles
Matt Thomas work experience
A career timeline built from the work history available for this profile.
Digital Director
May 2023 - Aug 2024
Head Of Digital, Data & Performance
Clients: eBay, Kahlua, absolut, Spotify
May 2022 - May 2023
Head Of Digital (Ftc)
Feb 2022 - May 2022
Head Of Digital Marketing & Performance Strategy (Ftc)
Sep 2021 - Dec 2021
Senior Strategist
My role at Phantom was to lay a strategic foundation for all new and existing projects and campaigns, in line with the needs of both the client and their audiences.From digesting a brief and creating a direction for the project, to working proactively to pinpoint new opportunities and create new products or features accordingly, my role was to consistently.
Jan 2020 - Sep 2021
Marketing
I managed all aspects of marketing for D&AD, from budget control, paid media and conversion funnel development to creative briefing and the development of brand stories, and work across all parts of the companies offering.I worked across D&AD Awards, D&AD Festival, D&AD Masterclasses, New Blood, Membership & more.A few key responsibilities are:- Increasing.
May 2018 - Dec 2019
Brand, Product, Performance & Campaign Strategy Consultant
Freelance
Providing brand, campaign and product strategies to an array of brands and agencies. Working on both organic and paid digital media solutions, strategies and analysis. Specialising in performance-based strategies for startups and SMB's.Skills include:- Digital Media Planning- Digital Media Buying- Social Content Creation- Social Strategy- Social.
Mar 2015 - Apr 2019
Head Of Digital Marketing
Craved
Planning and managing all forms of digital marketing whilst focusing heavily on acquisition and growth.This included budget management, data analysis, conversion funnel management and performance led brand strategy.Working across all channels including:- Social (Paid & Organic)- CRM- eMail Marketing- SEO- Paid Search- Multi-Channel Retargeting- Content.
Sep 2017 - May 2018
Digital Marketing Manager
Responsible for the planning, running and reporting of clients digital campaigns.Duties include:- Briefing- Campaign Planning- Budget Distribution- Proposal Pitching- Campaign Set-Up- Campaign Optimisation- Data Analysis- Mid-Campaign Reporting- End-of-Camapign Reporting- Client CommunicationExperienced in the following Digital Streams:- Social Media.
Jan 2014 - Mar 2015
Partner Relations And Marketing Executive
Progressive Digital Media Group
Responsible for coordinating the marketing campaigns across 65+ global partners.Direction of marketing strategy in order to drive revenues and strengthen brand relationships.Creation of high-quality, industry specific copy for use in international promotional campaigns.In charge of building and maintaining healthy partnerships with 65+ global.
Mar 2013 - Jan 2014
Pr & Marketing Manager
Visit Journeys
Oversee all marketing and PR activity.Press relations.Website Analytics, SEO & Development.Social Media.Branding.Online & Offline Marketing.
Aug 2012 - Mar 2013
Hospitality Manager
Fmc Wimbledon Tennis
Hospitality Management.Wine & Plate Waiting.Team Management.Relationship Building.
Jun 2011 - Jul 2012
Barman & Mixologist
Peppermint Bar
Cocktail creation, plate waiting, barman
May 2010 - Jan 2012
Team & coworkers
Colleagues at Apparent
Other employees you can reach at apparent.com.au. View company contacts for 126 employees →
AB
Annette Barwell Ca. Cpa. Bec.
Colleague at ApparentGreater Sydney Area, Australia
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GR
Grace Royall
Colleague at ApparentSydney, New South Wales, Australia, Australia
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JL
Joanna Lawrence-Smith
Colleague at ApparentSydney, New South Wales, Australia, Australia
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JF
Jean-Paul Faint
Colleague at ApparentManly, New South Wales, Australia, Australia
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AK
Alice King
Colleague at ApparentSydney, New South Wales, Australia, Australia
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MC
Matthew Craft
Colleague at ApparentSydney, New South Wales, Australia, Australia
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CM
Célia Mestre
Colleague at ApparentGreater Sydney Area, Australia
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RM
Rebecca Merrifield
Colleague at ApparentSydney, New South Wales, Australia, Australia
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LK
Lauren Kotthoff
Colleague at ApparentSydney, New South Wales, Australia, Australia
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IS
Imogen Smith
Colleague at ApparentSydney, New South Wales, Australia, Australia
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Annette Barwell Ca. Cpa. Bec.
Colleague at ApparentGreater Sydney Area, Australia
View →
GR
Grace Royall
Colleague at ApparentSydney, New South Wales, Australia, Australia
View →
JL
Joanna Lawrence-Smith
Colleague at ApparentSydney, New South Wales, Australia, Australia
View →
JF
Jean-Paul Faint
Colleague at ApparentManly, New South Wales, Australia, Australia
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AK
Alice King
Colleague at ApparentSydney, New South Wales, Australia, Australia
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MC
Matthew Craft
Colleague at ApparentSydney, New South Wales, Australia, Australia
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CM
Célia Mestre
Colleague at ApparentGreater Sydney Area, Australia
View →
RM
Rebecca Merrifield
Colleague at ApparentSydney, New South Wales, Australia, Australia
View →
LK
Lauren Kotthoff
Colleague at ApparentSydney, New South Wales, Australia, Australia
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IS
Imogen Smith
Colleague at ApparentSydney, New South Wales, Australia, Australia
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2 education records
Matt Thomas education
Bachelor'S Degree, Mathematics
A Level, Mathematics
Glyn Technology School
FAQ
Frequently asked questions about Matt Thomas
Quick answers generated from the profile data available on this page.
What company does Matt Thomas work for?
Matt Thomas works for Apparent.
What is Matt Thomas's role at Apparent?
Matt Thomas is listed as Data Strategy Director at Apparent at Apparent.
What is Matt Thomas's phone number?
AeroLeads has found 3 phone signal(s) with area code 785, 758 for Matt Thomas at Apparent.
Where is Matt Thomas based?
Matt Thomas is based in Sydney, New South Wales, Australia while working with Apparent.
What companies has Matt Thomas worked for?
Matt Thomas has worked for Apparent, Freelance (Self Employed), Planet Organic Ltd, Farmdrop, and Phantom.
Who are Matt Thomas's colleagues at Apparent?
Matt Thomas's colleagues at Apparent include Annette Barwell Ca. Cpa. Bec., Grace Royall, Joanna Lawrence-Smith, Jean-Paul Faint, and Alice King.
How can I contact Matt Thomas?
You can use AeroLeads to view verified contact signals for Matt Thomas at Apparent, including work email, phone, and LinkedIn data when available.
What schools did Matt Thomas attend?
Matt Thomas holds Bachelor'S Degree, Mathematics from Swansea University.
What skills is Matt Thomas known for?
Matt Thomas is listed with skills including Marketing, Social Media, Marketing Strategy, Email Marketing, Seo, Digital Marketing, Public Relations, and Online Advertising.
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