Clients: eBay, Kahlua, absolut, Spotify

My role at Phantom was to lay a strategic foundation for all new and existing projects and campaigns, in line with the needs of both the client and their audiences.From digesting a brief and creating a direction for the project, to working proactively to pinpoint new opportunities and create new products or features accordingly, my role was to consistently drive projects forward, whilst making sure to address the needs of both the audience and the business.My key deliverable was to define and develop the direction for each project, using market and audience research, creative thinking, and strategic techniques to do this, whilst maintaining a touchpoint with the project team in order to measure results and iterate accordingly.

I managed all aspects of marketing for D&AD, from budget control, paid media and conversion funnel development to creative briefing and the development of brand stories, and work across all parts of the companies offering.I worked across D&AD Awards, D&AD Festival, D&AD Masterclasses, New Blood, Membership & more.A few key responsibilities are:- Increasing exposure through, and audience growth within, desired audiences.- Analysing and defining owned and desired audiences through data and analytics.- Work across all areas of business and streamline marketing activities across multiple products and platforms.- Develop marketing strategies, designate budgets, distribute roles and manage project teams.- Manage creative brief, decide on successful pitches and agree on workload with creative agencies.- Management of the creation of all digital assets, environmental, screen and OOH assets.- Project manage Marketing and Creative input into key activities such as D&AD Awards and D&AD Festival.- Increase conversions in terms of D&AD Awards entries, Festival pass bookers, New Blood entrants, Masterclass attendees and other areas of business.- Planning, management and reporting of all aspects of marketing including email marketing, social marketing, paid media, liaisons with press team, audience data management, etc. - Be the marketing point of contact for all other internal teams and worked with team leads to develop strategies to solve their problems and reach key milestones.- Uphold the brand guidelines and TOV and be the final sign-off for branded assets.- Project manage all areas of creative sustainability at D&AD.

Providing brand, campaign and product strategies to an array of brands and agencies. Working on both organic and paid digital media solutions, strategies and analysis. Specialising in performance-based strategies for startups and SMB's.Skills include:- Digital Media Planning- Digital Media Buying- Social Content Creation- Social Strategy- Social Advertising- Programmatic Media Buying- Bid & Budget Management- Search Advertising- Display Network Buying- Brand Marketing- Performance Marketing

Planning and managing all forms of digital marketing whilst focusing heavily on acquisition and growth.This included budget management, data analysis, conversion funnel management and performance led brand strategy.Working across all channels including:- Social (Paid & Organic)- CRM- eMail Marketing- SEO- Paid Search- Multi-Channel Retargeting- Content- Digital PR

Responsible for the planning, running and reporting of clients digital campaigns.Duties include:- Briefing- Campaign Planning- Budget Distribution- Proposal Pitching- Campaign Set-Up- Campaign Optimisation- Data Analysis- Mid-Campaign Reporting- End-of-Camapign Reporting- Client CommunicationExperienced in the following Digital Streams:- Social Media Management (inc. Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.)- Social Media Advertising (inc. Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.)- SEO- PPC- Video Advertising- Mobile Advertising- Display Advertising (inc. RTB & Programmatic) - Retargeting- Webpage Development- more...

Responsible for coordinating the marketing campaigns across 65+ global partners.Direction of marketing strategy in order to drive revenues and strengthen brand relationships.Creation of high-quality, industry specific copy for use in international promotional campaigns.In charge of building and maintaining healthy partnerships with 65+ global companies.International business development.

Oversee all marketing and PR activity.Press relations.Website Analytics, SEO & Development.Social Media.Branding.Online & Offline Marketing.

Hospitality Management.Wine & Plate Waiting.Team Management.Relationship Building.

Cocktail creation, plate waiting, barman