Executive Director of Afinitis - A Trusted Advisor Client Engagement Platform harnessing the power of technology to drive business performance.Digital Transformation Specialist and Executive Coach with over 30 years’ experience leading consulting engagements in government, corporate and SME sectors, spanning strategy, marketing, sales leadership, product management and business development. Co-developer of leading-edge, practical business optimisation services, that also act as the foundation for Artificial and Collective Intelligence. People driven with extensive experience in writing business plans, devising pricing strategies, creating marketing initiatives and launching partner programs. Experienced working in, with and leading international teams, with 4 years based in the Middle East, the Mediterranean and the USA.Key accomplishments:• Leadership experience of large consulting group and specialist sales team (60+ staff)• Design and delivery of client CE level leadership courses in both the government and commercial sectors• Design and delivery of consultative sales development training, taking individuals and their employing businesses into value based propositions• Key developer of innovative hybrid marketing / SaaS / consultative / advisory value propositions generating win/win outcomes for all stakeholders with high ROI• A commercial modelling specialisation generating highly agile alternatives especially for Cloud / SaaS markets• Strong record of partnership and franchise working and collaborative market development with major technology and application providers