Matt Togni Email & Phone Number

Santa Monica, Ca, Us

Los Angeles, California, United States

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, California, United States

-Owns media strategy for film studios partnering with Amazon (clients include Warner Bros, Universal Pictures, and Paramount).—Managed $28.2M of business in 2019 (24 theatrical releases, 9 television premiers, 30 home entertainment releases).-Partners with internal teams like IMDb and Amazon Alexa to ideate on and execute custom activations for theatrical customers.—Owned 156 campaigns across Amazon lines of business (IMDb, Alexa, Goodreads, Audible, Prime Now, Fire TV, Amazon DSP, Amazon OTT).-Identifies opportunities for test & learn (e.g. brand lift studies, incrementality experiments) with studio marketing teams to uncover learnings about customers and ultimately drive new customer acquisition and existing customer engagement.-Owns all reporting, analytics, and measurement to gauge campaign performance against KPIs; presents recommendations to studio partners.

Greater Seattle Area

-Manages vendor-funded co-op marketing program, delivering experiential marketing activations for customers, and pulling and analyzing data to quantify results.—Clients include Warner Bros & Universal Pictures.—Proficient with SQL; comfortable working with large sets of data and drawing actionable conclusions that can be shared with third-party vendors.-Owns marketing strategy for Amazon pickup location launches, spanning field, email, social, and Amazon-owned online campaigns.—launched 15 locations in 2017.—launched 6 locations in 2018, including our first Amazon Books & Amazon Flex collocated pickup locations.-Manages social media channels for vendor-funded advertising program using Prime Student’s handle and network.—Worked with brands including Coca-Cola, Sony, Warner Bros, Johnson & Johnson, Amazon Originals, Nintendo, Newell, Bioré, and their partners to create and schedule content relevant to Prime Student audience.—Optimized content & messaging for Amazon pickup location customers, increasing average CTR for Facebook and Instagram campaigns by 72.6% YoY in 2018.—Worked with 20+ brands to help them understand the value in partnering with Amazon pickup locations, driving many back for subsequent vendor-funded advertising campaigns.-Owns email strategy for Amazon pickup locations business, A/B testing to optimize for customer acquisition success metrics (open rate, CTR, opt-outs) during peak & non-peak periods.—Certifications: Email Bar Raiser (Amazon email expert with QA permissions); SSAP Admin (can create and run automated outbound marketing campaigns).—Proficient with Adobe Photoshop and Illustrator.—Drove 4.94% YoY increase in CTR for 2018 Fall peak campaigns, highest ever for any peak period.—Optimized Textbook Rental Returns & Buyback campaigns (customer segments and content) across all metrics (10.5% increased open rate, 321.2% increased click-through rate, and 97.2% reduced unsubscribe rate— contributing to $278k savings for Amazon).

Greater Seattle Area

-Works with VX team to create assets relevant to 18-34 customer demographic; works with third party vendors to manage production and distribution of marketing assets across the network.—Drove national CPE down 127%, exceeding team goal.-Owns marketing budget planning and reporting for Amazon pickup locations network.-Worked with Operations teams to reconfigure online reporting tool, aligning local marketing event metrics with corporate goals.—Reduced input time for local Site Managers by 50 %.-Worked cross-functionally with internal and external stakeholders to create an inventory management plan that helped reduce inventory and shipping costs for marketing assets.—Drove 13.9% total reduction in inventory & shipping costs from 2017 - 2018.

Redwood City, Ca

- Consulted upmarket businesses ($500M+ revenues) like PepsiCo, Anheuser-Busch InBev, Archer Daniels Midland, and Mary Kay, to help them find ERP solutions to help them reduce IT costs, foster financial visibility from the top-down, and ultimately drive profits.—Helped drive over $13M in sales with clients.—Created relationships with 4 net new clients.- Drafted and presented "good, better, best" plans of action to clients, helping them integrate existing ERP applications with new Oracle database technology.-Developed email marketing campaigns for Innovation Management and Supply Chain Execution applications to target key corporate stakeholders and drive adoption of Oracle technology.—Increased open rate by AVG of 26% (all customer segments, YoY).—Increased CTR by AVG of 11% (all customer segments, YoY).- Assisted upmarket clients in their transition to cloud-based ERP systems.—Drove $110k ARR in cloud applications.

Santa Barbara, Ca

- Lead teams of college students to first and second grade classrooms in low-income communities to teach environmental studies and sustainability

Santa Barbara, Ca

- Crafted monthly updates for nonprofit members and investors- Organized outreach and managed relationships with environmental nonprofits throughout Santa Barbara County- Organized the annual Santa Barbara Earth Day festival- Managed vendor operations at the Santa Barbara SOL Food Festival- Acted as a direct liaison to the Sprout Up executive office for Santa Barbara chapter

Bachelor Of Science (B.S.), Ecology & Evolutionary Biology; Environmental Studies

Activities and Societies: Zeta Beta Tau; Sprout Up; The Daily Nexus; Santa Catalina Hall Council

Education record