Chris Parrish Email & Phone Number

Miami/Fort Lauderdale Area

Washington D.C. Metro Area

• Head of licensing department for $100MM division of GameStop specializing in online retailing and wholesaling of “geeky” products covering all lifestyle consumer products categories: Home, Apparel, Accessories.
• Utilized industry contacts and relationships to successfully negotiated more than 25 new and renewal licenses contributing to incremental future revenues.
• Streamlined royalty accounting process resulting in incremental head count dedicated to Royalty Accounting.
• Led licensing integration with cross-functional teams at both ThinkGeek and GameStop pursuant to latter’s acquisition of ThinkGeek in July 2015 resulting in immediate short term international sales opportunities for.
• Increased number of sales channels and/or expanded category rights of existing licensing agreements contributing significant incremental licensing revenues over next 2-3 years.

Providence, RI

• Proven Category Licensing Manager with increasing responsibility: Promoted internally from Associate Licensing Manager to Senior Licensing Manager in four years. Manage two direct reports and oversee a personal budget.
• Develop key strategies and deliver action plans that drive licensing revenue, retail sales, and best in class products and themed entertainment experiences in assigned categories
• Lead the creation of line plans for every licensee and direct creative strategy to inform product development – numerous LIMA nominations
• Drive collaborations with fashion/trend and art brands including COACH, RESTORATION HARDWARE, POTTERY BARN, SEPHORA, TOMMY BAHAMA, and Charles Fazzino
• Research, prospect, and sign strategically important licensees, including negotiation of all aspects of the Merchandise Licensing Agreement, and nurture relationships into long-term businesses with significant P&L.
• Design, and lead the implementation of, channel-specific strategies for assigned categories to maximize retail sell-in across all major channels of trade (dollar; value; mass; mall specialty; mid-tier; upscale, etc.)

Providence, Rhode Island Area

• Capable Project Manager who oversaw all aspects of branding and design projects including website creation, brand identity and market positioning, and marketing communications campaigns for a variety of clients in the.
• Assembled and managed project-specific subcontractors (copywriters, web designers, web developers, graphic artists, fulfillment companies, commercial printers, photographers, etc.) to ensure on-time and on-budget.
• Assisted company proprietor in preparing budgets, then oversaw all payroll and project-related expenses to ensure projects were completed within established time and cost parameters.
• Represented firm as client-facing contact to identify new business opportunities, trouble-shoot problems, answer billing-related queries, and develop and enforce mutually agreed Scopes of Work on project-by-project.

Fall River, MA

• Fully responsible for all aspects of marketing communications function for nine global vertical markets including developing and implementing creative strategies in accordance with corporate, department, and channel.
• Spearheaded the creation and implementation of marketing communication plans
• Provided quantitative analysis of key retailer POS to inform advertising and communications strategies by major account
• Established and maintained strong business relationships with media outlets and industry opinion leaders. Routinely pitched story ideas and negotiated product reviews
• Authored two published articles in industry trade publications
• Negotiated all contracts with, and managed all activities of, outside agencies including advertising agencies, design studios, photographers, commercial printers, and exposition services to ensure on time delivery of.

High Point, NC

Mba, Marketing

B.S., Marketing

Activities and Societies: summa cum laude