Manage project deadlines, report, track, and analyze campaign performance proving success in strategies and ROI. Develop email segmentation strategies, A/B testing, editing, branding, and offers that drive higher open and click-through rates. Lead print production of promotional materials. Coordinate with business divisions and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials. Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences). Design and implement successful marketing campaigns. Set up tracking systems for online marketing activities. Track progress with Marketing Managers and/or Marketing Specialists. Identify and analyze competitors. Prepare reports by collecting and analyzing data and produce promotional materials. Craft clear product marketing copy and prepare (monthly, quarterly and annual) forecasts Organize promotional activities for new products/services

Concentrated on sales administration by completing sales process by training program and study assignments. Observed sales process by sales representatives. Practiced sales process by calling on existing and new accounts, adhering to established sales steps. Deliver quality solutions to local and national accounts for any problem, issue or challenge. Manage fleet inventory, balancing fleet productivity and profitability, while maintaining complete customer satisfaction. Generated new business leads. Fostered existing customer relationships.

Supported charitable giving efforts and managed 180 not-for profit relationships in Central Indiana. Ensured payment process, validation of paperwork, and written correspondence. Oversaw the Fifth Third Bank Broad Ripple Art Fair, Nascar Show Car Tour, and the Women Wisdom & Wellness Conference. Extensive communications via flyers, newsletter, and instructional. Performed lead generation, capture, branding, volunteer recruiting, and exhibit design. Coordinated, executed, and communicated customer entertainment at 150 events at multiple venues. Placed catering orders and streamlined ticket tracking system. Execute all Marketing Department payables. Activated sponsorships. Wrote and/or proofread forms of communication. Provided outstanding customer service. Managed accounts payable for department.