Nathalie Lobato De Faria Email & Phone Number

San Francisco, California, Us

• Lead Salesforce's employee advocacy program, developing plans and strategizing to increase our platform user base, resulting to 60% year-over-year growth.• Direct and refine employee advocacy initiatives that have transformed over 25K employees into active brand ambassadors, amplifying brand reach by 20%.• Develop and execute comprehensive strategies to empower employees as brand advocates, leveraging Salesforce's extensive resources and global reach.• Trained and onboarded over 100 teams onto our employee advocacy program through enablement, engaging presentations, and comprehensive resource creation.• Implement initiatives and gamification that resulted in a significant increase in platform adoption and user engagement.• Build stakeholder relationships to support the program and align efforts, boosting high-quality content publication to increase shares, reach, and earned media value.• Produce executive-level strategic materials, including presentations, and reports supporting employee-focused strategies, programs, resources, and processes.• Conduct reporting for events and initiatives, providing monthly, quarterly, and yearly impact analyses to drive strategic growth.

San Francisco, California, Us

• Coordinated and executed all marketing initiatives, including email newsletters, social media content, and digital advertising, resulting in a 36% increase in website traffic.• Developed and launched a Salesforce Trailhead module on employee advocacy, achieving a 98.32% completion rate, empowering employees to leverage the employee advocacy program.• Developed and implemented employee communication strategies to enhance internal engagement through gamification and internal communication channels.• Fostered partnerships and activations across diverse teams including social media, influencer marketing, demand generation, content operations, customer marketing, and SEO.• Created impactful best practices and training materials for employees and program managers, improving program adoption rates and reducing onboarding time.• Conducted quarterly business reviews to assess ROI from employee engagement and applied insights to enhance future communications, content, and engagement strategies, resulting in a 15% increase in engagement metrics.

San Francisco, California, Us

• Created and executed comprehensive social media strategies to enhance brand visibility and drive engagement.• Managed corporate social media accounts (LinkedIn, X, Facebook, Instagram).• Crafted compelling social media content that resonates with our audience, leading to a 30% increase in engagement metrics across platforms.• Developed and managed content calendars and strategies tailored to diverse audience segments.• Supported community management and storytelling across all social media channels to nurture online communities and foster meaningful relationships with followers.• Utilized analytics tools to track performance, identify trends, and optimize content and campaigns for maximum impact.

Palo Alto, California, Us

• Responsible for testing a mobile application that aims at improving the accessibility of public transportation for people with disabilities• Conducted 100+ test cases per month to ensure product quality and functionality• Collaborated effectively with the development team to solve problems promptly

• Outperformed and surpassed sales quotas of 20 cars on continued monthly basis• Developed a sales process that allowed the business to hit and exceed the monthly corporate budget• Conducted effective sales presentations and demonstrated vehicles to potential customers, highlighting features and benefits to generate interest and close sales• Managed all aspects of the sales process, including customer inquiries, test drives, financing, and delivery• Built strong relationships with customers, providing exceptional customer service and follow-up to ensure customer satisfaction

Project Management

Software Testing Quality Assurance

Technical Degree In Management