Matt Walker Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

The World's Greatest Fiber Supplement.Identified a need and proactively invented a solution in the gut health space. THE CHALLENGE: • Dissatisfied with the previous daily fiber supplements I had been taking for over a decade and unable to find something better, I recognized the need for a high-quality, all-natural option with much less/no sugar.THE SOLUTION: • End-to-end creation of Pinch Magic Fiber, a premium daily prebiotic supplement sold via D2C e-commerce store, from bootstrapped development to 10's of thousands of customers and growing ~3.5x YoY. THE CREATION: • Developed initial concept, recruited founding team, led seed investment round, vetted/hired/managed R&D and development team, developed brand and marketing strategy, built online store, vetted/hired/managed manufacturing partners, vetted/hired/managed logistics partners, vetted/hired/managed marketing and advertising partners, managed cash flow and P&L, managed new product development (all with one primary business partner).THE STATUS:• The profitable business continues to get exceptional customer feedback as its steady growth is sustained by outstanding partnerships and scheduled input/guidance from my business partner and self. • I continue to serve as CEO and strategic advisor with my business partner, overseeing our pillar partners, guiding advertising/marketing and creative strategy, product and innovation, business model/operations. (Roughly ~4-5 hours/week, which is my passion/hobby time in lieu of things like watching tv…)• Incredible learning experience, and I'm grateful it is profitable, but I would miss the excitement, intellectual stimulation, and diversity of challenges from my full-time insights and consulting career.

Los Angeles

As a graduate of the Founder Institute accelerator program, I serve as a mentor for Founders who are currently in or who have recently graduated the program as they refine their business idea and bring it to life.

Los Angeles, California, United States

Recruited by Founder and prior CEO to provide senior-level guidance and growth strategy for the organization and for clients.Leadership & Strategy: • Part of the Senior Leadership Team, guiding strategic prioritization & planning, company vision, and team mentorship.Advisory & Development: • Architect of sophisticated, multi-methodology research and strategy engagements (including designing and selling several million dollars of engagements each year).Research & Consulting: • Senior thought leader for high-priority clients and engagements, ensuring approach and implications/impact are pushed to their edge and aligned with end-goals.Communication & Implementation: • Present strategy and insights to CEOs/C-Suite and Product/Insights/Marketing leads for multiple billion-dollar global businesses.Innovation & Thought Leadership: • Driver of internal innovation, from pioneering AI integration and best practices to evolving data analysis tools, and helping push the edge of thinking around how to approach various client business challenges.

Los Angeles

The relentless pursuit of non-obvious yet essential growth for global businesses through applying Consumer and Economic Data, Human Understanding, Cultural and Trend Foresight, Brand Strategy, and Creative Problem Solving.A highly engaged and dedicated partner for client Executive, Marketing, Product, Insights, Strategy, and Innovation teams, enabling growth opportunities within each while helping achieve organizational communication and alignment within. Responsible for engagement Design, Execution, and Presentation/Activation while building strong and fulfilling client relationships. Passionately focused on the growth and development of my dynamic, high-performing, and diverse teams.Constantly looking for better ways of doing things for myself, my teams, my partners, and my clients.

Greater Los Angeles Area

The relentless pursuit of non-obvious, meaningful growth for my clients through combining fresh creativity, data analytics, and technology.Design and lead global and domestic growth engagements for the world’s best companies to help:- Segment the market to identify and connect with the optimal consumer- Find product-market fit through understanding and addressing explicit and implicit needs- Drive product/innovation, marketing, business model, and branding strategyEngaging and aligning key players across the organization, including C-suite leadership (CEO, Marketing, Strategy, Innovation) and execution (Insights, Product/Engineering, Sales, Retail, Advertising, UX/UI, CX) by facilitating workshops and designing key touch points throughout the engagement. Clients and partners range from Fortune 100 industry leaders to venture-backed disruptive startups.

Greater Los Angeles Area

Vice President at Kantar Consulting, a Strategic Global Consultancy.- Manage and execute global strategic research and business strategy consulting initiatives- Facilitate client workshops with research/insights/product/innovation/marketing/engineering teams- Build long-term client relationships / business development- Grow and develop team- Innovate and improve our offer

Practice Timefulness™ with DayPoint.Identified a need and proactively invented an iOS app-based software solution in the time management/quantified self space to help users spend their time more consciously and intentionally (think: FitBit for your time).THE CHALLENGE: • Finding myself constantly wondering "Where does the time go??", I recognized the need for a tool to help automatically capture and visualize data on how I spend my time.THE SOLUTION: • DayPoint is a 5-star iOS app/quantified self tool that passively captures how you spend your day at a macro level, then providing beautiful data visualizations of behaviors & trends to allow you to Practice Timefulness™.• Combines geolocation and mobile sensor data with sophisticated, proprietary algorithms to automatically translate users' time spent into useful, enriching data insights and visualizations.THE CREATION: • Developed from napkin sketch to bootstrapped international launch, conducted market analysis and consumer research to validate the need, created wireframes and drafted product specification documentation, vetted/hired/managed designer and mobile app dev team, oversaw development and testing (incl. creating complex proprietary algorithms), developed brand and marketing strategy, built iOS App Store page and company website, navigated Apple's app developer process for launching the app, all customer service, managed cash flow and P&L.THE STATUS:• Received high reviews and we had paying users/subscribers, but I ultimately failed to sufficiently monetize enough to grow and continually fund regular development efforts to adapt to repeated iOS updates, so I had to shut the company down.• Extraordinary learning experience in software development, algorithm development & database management, and business operations. Note: I have still yet to see another similar solution developed, so I am still partially considering how best to repurpose or transfer the proprietary technology.

Santa Monica, California

The college admissions essay process just got easier.Aligned on the need and proactively developed a web-based software solution for writing and managing exceptional college application essays. THE CHALLENGE:• While some very fortunate high school students receive private tutoring and guidance while writing their college application essays, there is a long-tail of students that do not have that privilege but that still want to ensure their essays are as effective as possible. THE SOLUTION: • Yessay is an online tool that helps students write and manage their college admissions essays, breaking the daunting process down into guided, bite-sized pieces, while providing the tips and strategies to produce the most effective essay.• The proprietary process helps extract uniquely interesting stories and create uniquely effective essays for college applications, systematically facilitating a creative generation phase and proven refinement process to yield polished essays for submission.THE CREATION: • As a team of 3 Founders, took the vision of the CEO (who had facilitated this process manually as a professor at a top university) and validated the idea through market analysis and consumer feedback, developed wireframes and user flow, and helped with an iterative development process through launch of the live product. THE STATUS:• The company failed after 2 years but was an amazing experience: Helped a lot of students and learned a tremendous amount as an individual and team about software development and building a startup.

With the Conscious Leadership Connection (CLC), I work with the other members of the Millennial Advisory Committee to help provide relevant resources and tools the younger generation seeking to grow as conscious leaders in business. Business is not just the ruthless pursuit of profit, and CLC helps leaders by striving to be THE resource for growing awareness and learning how to be a better conscious leader with your customers, clients, colleagues, friends, and self.www.consciousleadershipconnection.com

Los Angeles, California

A partner for the entire project processes, including partnering with clients to identify specific business needs and objectives, determining the optimal study design, designing survey instrument, managing vendors for program creation and data processing, analyzing data, writing reports and serving as main client contact throughout. Manage a team and multiple research projects while providing market research and business consulting to some of the best companies in the world. More specifically: Strategic market research consulting using domestic and international, custom and tracking, and B2B and B2C studies, including satisfaction, A&U, brand positioning, concept testing, segmentation, new product development and qualitative work in the fields of technology, finance, B2B and consumer goods and services.-----Specialties: Approaching business challenges armed with data from multiple channels/sources, from study design, through execution, to guidance and solutions;Story-driven analysis and reporting designed for true business impact;Custom and Tracking studies; Domestic and International work; Customer Satisfaction, Concept Testing/NPD, Attitudes & Usage, Segmentation, Brand Equity, Ad Development & Testing, Shopper Insights, Market AnalysisPresentation of Results

Greater Los Angeles Area

Manage a team and multiple research projects while providing market research and business consulting to some of the best companies in the world. More specifically: Strategic market research consulting using domestic and international, custom and tracking, and B2B and B2C studies, including satisfaction, A&U, brand positioning, concept testing, segmentation, new product development and qualitative work in the fields of technology, finance, B2B and consumer goods and services.A partner for the entire project processes, including working with clients to identify specific business objectives of the study, determining the optimal study design, designing survey instrument, managing vendors for program creation and data processing, analyzing data, writing reports and serving as main client contact throughout.

Strategic market research consulting using domestic and international custom and tracking studies, including satisfaction, A&U, brand positioning, concept testing and qualitative work in the fields of technology, finance, B2B and consumer goods and services.Manage entire project processes, including working with clients to identify specific business objectives of the study, designing survey instrument, managing vendors for program creation and data processing, analyzing data, writing reports and serving as main client contact throughout.

Consulted for Marketing Department, conducting extensive interviews with team members to investigate procedures involved in creating marketing collateral, ultimately developing their Policies and Procedures Manual per SEC and internal compliance regulations.

Economics, Psychology

Activities and Societies: Dean's List in '05 and '06 Certification in Organizational Development

Education record