Matt Weeker Email & Phone Number

California, United States

Mountain View, California, United States

• Led commercialization of Samsung's data ecosystem within the advertising platform, resulting in a 7% YoY increase on direct advertiser spend against our data products.
• Successfully released AI solutions utilizing NLP models, democratizing Samsung's data for advertising use cases.
• Collaborate closely with cross-functional teams, including backend, frontend, and machine learning engineers, to create an end-to-end data experience that empowered advertisers to effectively target in-market customers.
• Oversaw all aspects of a global product roadmap, gathering insights from customers, end-users, sales, marketing, and legal teams, resulting in delivery enhancements in product features and usability.
• Worked in tandem with UX research and UX designers to conduct user testing and develop an intuitive UI that unlocked Samsung's extensive data ecosystem for end-users.
• Led the design and implementation of a leadership facing, analytics dashboard, tracking monetization of Samsung's data products to inform Samsung’s data strategy.

• Responsible for the development and health of the company’s growing identity graph and identity services while ensuring ethical sourcing and management of PII for customer use cases.
• Oversee product development of data ETL solutions, empowering internal and external users to effectively send data for subsequent customer analytics or data activation use cases across marketing channels.
• Developing a demo environment to showcase the company’s MVP data clean room offering, where a customer can house their first-party data and join against ADARA’s data sets.
• Work with multiple Engineering scrum teams to write, groom, and prioritize user stories that align with the company’s product release schedule.

Palo Alto, California, United States

• Lead the Global Technical Consulting group, managing technical integration and data acquisition programs
• Implement and oversee technical integrations, growing ADARA’s Identity Graph by 300M monthly active users to solidify a privacy-first data solution for customers
• Report on the health of ADARA’s implementation program to stakeholders and eStaff
• Collaborate with Product and Engineering to improve the efficiency of integration products with customer feedback, shortening initial timelines by 40% from kickoff to ETL phases
• Consult customers on their Marketing architecture needs and how to leverage our data products, increasing bookings of the private consortium product line by 50%
• Support our MVP identity verification REST API by spearheading the creation and design of a Sales demo site, increasing IDV bookings by 75%

• Managed the North America Campaign Analyst team and oversaw $60M in revenue recognition annually from the execution of client Marketing programs with ADARA’s data
• Measured the team’s success with operational KPIs, including 98% pacing on revenue recognition, a less than 1% launch gap of client Marketing program budgets, and a 60% margin
• Additionally, responsible for the creation of BI reporting for revenue and margin, presenting insights to eStaff to measure the health of the business
• To optimize operations, NA Programmatic partnered with multiple departments, including Data Science, Analytics, Product, as well as Customer Success, and Sales

• While running $9M annually in advertising budgets annually for clients, developed digital marketing playbooks for the programmatic team based on user propensity patterns in ADARA’s database
• Worked with clients directly to consult and guide each account towards solutions for their customer acquisition and or branding GTM strategies
• Coordinated with our Analytics, Data Modeling, and Product teams to enhance ADARA’s Marketing platform

Mountain View

• Delivered $4M annually in programmatic advertising budget while hitting client KPIs (ROAS, CTR, Site Engagement, Sign-ups, Bookings, Viewability etc.)
• Ran SQL in Google BigQuery to find and create consumer propensity segments for Marketing initiatives
• Leveraged Google DV360, Facebook Business Manager, TheTradeDesk, and ADARA’s proprietary DSP for delivery of client budget

San Jose

• Successfully overhauled both Polycom’s enterprise and partner portal sites twice for website relaunches, while partnering with Polycom’s IT department and Marketing group to ensure both technical and business.
• Participated in regular product launches where Web Marketing would partner with Product Marketing to materialize site content for new products or product updates
• Implement SEO meta data to assist with organic search on Polycom public sites

San Jose

Assisted with the overhauls of Polycom's Partner and Public websites. This meant working with the various Marketing business owners to recreate their web content on Adobe’s CMS platform, ensuring that the content and technical changes met business requirements and optimized user experience.

Spokane, Washington Area

Supported the Campaign Manager on a variety of endeavors to increase awareness of the candidate, gain insight from perspective voters, and generate funds for the campaign. This included, reaching out to the voters directly through phone calls and then analyzing their responses based off of their geographical location in area; assisting with fundraising.

Master Of Business Administration - Mba

Bachelor Of Arts (Ba), Psychology And Philosophy

Education record