Spencer S. Email & Phone Number

Montreal, Quebec, Canada

As part of the Global Platform Services team, I lead a team of 10 planning and performance specialists; I am responsible for growing our ads supply channels' utilization, scale, and performance. I help Samsung Ads ensure we are maximizing our advertising inventory offering to its full potential so our clients get the results they are after.Develop media supply and inventory reservation strategies and best practices to respond to large-scale RFPs and meet broader sales objectives and business goals.Develop and execute optimization strategies to increase conversions, revenue, and engagement across all supply channels. Responsible for presenting key supply optimization results, strategies, and projects to the company's senior executives.Responsible for managing the supply of Native (Smart TV Tile Ads & TV Plus), CTV, DOOH, Display, and Programmatic inventory, including securing inventory for owned media, CTV, display, mobile, and video campaigns. Monitor yield and sell-through rates, forecast on inventory estimations for campaigns, and advise the sales team on supply optimizations and strategies for increasing campaign scale and revenue. Responsible for campaign and supply performance auditing and establishing best practices based on findings and results.Maintain a strong level of understanding of business and market segments to ensure recommendations and opportunities are aligned with data and industry trends.Work closely with cross-functional teams, including marketing, analytics, and sales, to align supply strategies with broader business objectives and goals.

Montreal, Quebec, Canada

As a senior member of the Supply Management team, I was responsible for growing the utilization, scale, and performance of ad supply for our Media and Entertainment clients. I helped identify any campaign, product, or operational risks that could limit the performance of supply channels and worked to implement optimization strategies that could lift performance and results. Advised on optimizing campaigns and inventory to maximize performance and revenue.Established, documented, and benchmarked product KPIs and held supply domain QBRs.Provided forecasting estimations for all of our advertising supply products and led forecast improvement and development recommendations and initiatives.Identified unsold inventory and advised the sales team of opportunities.Reviewed workflows and implemented changes to drive operational efficiencies and regularly reviewed best practices and updated processes as needed.Ensured regular communication lines with Product and Engineering teams and key stakeholders on planning, issues, and supply improvements.

Toronto, Canada Area

Undertook a 1-year contract to advise on the digital transformation of CPA Canada and help guide the organization as it sought to undertake greater digital marketing strategies. I developed and implemented new policies and procedures related to the organizations digital marketing activities with a focus on web (goals, conversion set up, tracking, testing), SEM and Email marketing.Development and implementation of high-level digital marketing strategies (SEM, email and web) driving successful and measurable results for the organization’s KPIs. Managed the SEM and Email channels, providing guidance and training to the marketing teams on setup, targeting (keywords, audience, topics, placements, exclusions), creative advice, UX, testing, and reporting.Managed the digital analytics team projects and day-to-day activities ensuring marketing reports were complete, easy to understand, and analysis was communicated.Created and prioritized a testing roadmap to continuously optimize website elements, including landing pages, content pages, CTAs, and user journeys.Analyzed and interpreted data from A/B tests and other experimentations to make data-driven recommendations on future tests and digital development roadmaps.Developed and executed a comprehensive digital optimization strategy to increase conversions, revenue, and user engagement across all digital channels.Responsible for the development of a robust content marketing automation program using Kapost and the Sitecore Experience Platform.Prepared and presented evaluations and recommendations of digital opportunities, trends, and issues of interest to internal business units.

Montreal, Canada Area

Working within the online gaming industry, this role focused on the creation, optimization, analytics and reporting of email campaigns, display advertising campaigns, and affiliate/partner marketing. Responsibilities included:Ownership and management of email marketing strategy and campaigns to promote game events, launches, and member retention. This includes everything from planning (schedule, content, etc), to testing, reporting, and optimizing.Launch automated email campaigns to reduce the risk of members churning - upselling and cross-selling members along the way.Manage player CRM and develop, manage, and optimize player segments to maximize lifetime customer value.Manage and optimize the display advertising strategy including the testing and optimization of banner advertisements, landing pages, TGPs, Pre-roll videos, and more.Create and manage website promotions.Optimizing the First Time User Experience and purchase flow from players entering a game until they can make a purchase and suggest and implement recommendations on how this can be improved.

Melbourne, Australia

- Provided expert guidance on best practice use of content and social media for acquisition and broadening the audience projects.- Provided recommendations, ideas and identified opportunities in relation to digital content production, management and social media strategy.- Managed stakeholders across the business to ensure the digital communications and social media strategies met organisational needs, are were understood and utilized effectively.- Provided guidance to Social Media and Content Coordinators and external suppliers on day to day operations and provided oversight of all content that appeared on social networks and digital communities.- Developed, managed and implemented the communications and email marketing strategy for the television show In Conversation with Alex Malley television show. - Researched television show talent, wrote and produces television show communications copy decks and worked closely with television production company on promotions of the television show In Conversation with Alex Malley.- Developed, managed and implemented the content and social media strategy for The Naked CEO website and book with particular focus on University Orientation week and University Career Expos.- Reviewed and worked with key stakeholders to develop, approve, implement and measure campaign strategies as required.- Developed plans to increase membership of website members, social media groups and engagement with online content. - Wrote content for The Naked CEO website and supporting amplification posts for social media.

Melbourne, Australia

- Strategic development of multi-channel, integrated marketing campaigns.- Responsible for end-to-end digital and print campaign management ran across email, direct mail, digital advertising, print advertising and telemarketing. This required me to project manage simultaneous campaigns and ensure they were completed on time and on budget. - Provided campaign reporting using various analytic tools and providing feedback and recommendations/improvements on campaign performance to relevant stakeholders. - E-mail and direct mail copy writing, which included liaising with stakeholders to understand products, creating engaging and targeted content and proofreading/editing.- Ongoing relationship management of multiple agencies and suppliers, including creative agency, media buying agency, website developers and email/mobile platform providers- Identifying and driving innovative technological solutions

- Responsible for promoting On the Line and its four major service brands.- Developed, implemented and delivered a variety of digital marketing campaigns across the entire business, including e-mail marketing, video production and display advertising.-Managed, coordinated and reported on the promotion of On the Line and its services at all industry events, sponsored events and internal events including representing the company in trade shows and expos, creating marketing collateral for the events, negotiating the terms of On the Lines involvement and organizing the logistics of attendance. - Responsible for finding affordable advertising opportunities and the management of these advertising campaigns, through both new and traditional media.- Developed and implemented promotional literature and information collateral for print and online including brochures, fact sheets, case studies and annual reports.- Assisted in the re-branding of the organization, including working with the creative agency to develop a new range of promotional materials and ensuring the new brand guidelines were adhered to across the organization.- Supplied timely and accurate advice to the Public Relations team.

-Responsible for supporting the Marketing and Communication team to raise the profile of On the Line and its major service brands, including MensLine Australia, Suicide Call Back Service and Living Is For Everyone.- Responsible for all aspects of event sponsorship agreements from negotiation to activation, developed and maintained working relationships with key stakeholders, both internal and external.-Supported marketing activities for all major contracts and funding agreements.-Supplied timely and accurate advice to the Marketing and Communications Team. - Supported internal communication and employee engagement by updating the organisation’s intranet, assisting in writing a bi-monthly newsletter and supporting the development and dissemination of quality internal communication, via a variety of mediums that supports the establishment of a positive professional culture.

Melbourne, Australia

Working alongside the director I was responsible for managing the media and business sector database, drafting of press releases and letters to promote upcoming events, social media updates, worked both independently and in close collaboration with company director on a variety of targeted communication projects, including a variety of promotional material, event development, and internal documents.

- Database development and management.- Sourcing event donations and in-kind sponsor support.- Newsletter contributions.- Small grant applications

Bachelor Of Arts (B.A.), Media And Communications

Advanced Diploma Of Business (Public Relations), Public Relations/Image Management

Received the Public Relations Award for Excellence for class of 2006 Graduated with Distinction