Thomas Howell Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York, New York, United States

• Oversee campaign targeting and measurement strategy for Dish and Sling TV within assigned verticals.
• Leverage 1st and 3rd party measurement data to create and present analyses for external clients that showcase the impact of addressable and programmatic campaigns on DISH and Sling TV.
• Analyze internal data and evaluate multiple 3rd party data vendors to provide targeting recommendations to clients.
• Lead quarterly meetings with internal and external stakeholders to present… Show more
• Lead quarterly meetings with internal and external stakeholders to present insights about Dish Media's targeting and measurement solutions for advertisers in support of broader advertising sales initiatives.
• Build and maintain strong relationships with holding companies and data vendors to drive growth in existing partnerships, and utilize market research to identify strategic areas for data partnership expansion.

New York, New York, United States

• Collaborated with Account Executives and agency partners to create strategic, targeted addressable proposals to meet client goals and increase client satisfaction and retention.
• Partnered with Sales and Revenue Management to implement packaging and pricing strategy, monitor the performance of Ad Campaigns, and identify trends in viewership to better target audiences for campaigns.
• Helped clients maximize their return on their addressable marketing spend by providing strategic… Show more
• Helped clients maximize their return on their addressable marketing spend by providing strategic guidance and best practices for building addressable campaigns. Show less

Greater New York City Area

• Collaborate with sales, marketing, branded content, research, and production teams to build digital and linear proposals that align with client needs and optimize company revenue
• Manage corporate liability to avoid loss of valuable inventory and revenue
• Build and maintain close client relationships and develop confidence in the brand, credibility and integrity of multiple Discovery, Inc. networks
• Manage client accounts and requests in a timely and efficient manner in order to… Show more
• Manage client accounts and requests in a timely and efficient manner in order to strengthen agency-to-network connections to ensure continued future partnerships
• Assist in integrated ad sales by monitoring digital campaign performance and informing clients of new digital advertising opportunities to grow and strengthen Discovery’s digital product Show less

New York City Metropolitan Area

• Supported Account Executives and Sales Planners in managing 60+ accounts to ensure organization, maximize revenue, and maintain a thorough awareness of client profiles and needs
• Worked closely with commercial operations, marketing and inventory management to safeguard all inventory from incorrect airings and errors, streamlined production of added value integrations and sponsorships and.

Charleston, South Carolina Area

• Brainstormed subscription-marketing strategies with Charleston Magazine's marketing team.
• Collected, analyzed, and managed marketing data (magazine sales, event attendance) and presented findings to executives.
• Recorded and analyzed marketing data (magazine sales, event attendance)
• Wrote copy for the Charleston Magazine Club website

Greater New York City Area

• Worked with marketing executives and team members on projects including audience development, partnerships strategy, data analysis, and synopsis reports for CNN's content
• Collaborated on a group project with intern counterparts to propose a new revenue stream for CNN Digital and presented to C-Suite members including the CEO, CMO, and CFO

Charleston, South Carolina Area

• Worked at the College of Charleston School of Business Office of Tourism Analysis
• Conducted and analyzed research pertaining to travel behavior, expenditures, and tourist needs to create targeted marketing for future visitors to Charleston, SC

Chautauqua, New York

Instructed children from seven to 16 years of age on water safety and provided hands-on sailing instruction.