Energetic senior marketing player-coach with a proven track record directing all aspects of marketing strategy for high-growth lifestyle brands. Expert at defining and driving the brand story across internal and external audiences, establishing customer experiences and employee engagement that amplify the brand, developing and executing integrated marketing strategies that deliver annual revenue growth. Experience defining target markets, customer personas, and building the marketing-technology ecosystem to enable advanced segmentation and CRM strategy. Superior leader with a record of developing high performing cross-functional teams through exceptional communication, collaboration and efficiency.Career accomplishments, include: driving high growth for world-class hospitality brands; leading the redesign of the marketing & eCommerce platform for Vail Resorts' mountain and hospitality divisions; refining the marketing and growth strategies for a leading North American resort; designing the web and mobile consumer applications for EpicMix (a social media application for skiing and snowboarding); developing and producing new destination event concepts.