Matt Singleton Email & Phone Number

Hertfordshire, England, United Kingdom

Bringing the joy of reading to people living with dementia

London, England, United Kingdom

Developing new and modernized Life & Health insurance products in partnership with Swiss Re's clients across the world.

London, England, United Kingdom

Responsible for development and implementation of propositions / innovation solutions strategy across consumer research, product development, client support and thought leadership - expanding previous Ageing Lead role; including mental wellbeing.

London, United Kingdom

Responsible for development and implementation of ageing solutions strategy across product development, client support and thought leadership

London, United Kingdom

• Senior strategy analyst in Group Underwriting Strategy team, responsible for strategic Life & Health (L&H) projects with potential new or modernised underwriting opportunities.
• Leading complex strategic business opportunity projects
• Leading cross-functional global teams
• Understanding of Life & Health business and industry
• Expertise in ageing societiesKey role in development of Swiss Re's ageing strategy and group (ie via employer) insurance business strategy.

London, United Kingdom

Strategy, planning, research and co-ordination of thought leadershp programme for ageing societies / longevity issues - significant rises in share of voice, year-on-year, since 2009. Managed largest research programme of its kind across 19 markets. Also, planning and managing marketing communications programmes for global Life and Health, the UK, Republic.

London, United Kingdom

• Sole responsibility for key account (strategic partner) communications strategies, planning and delivery, including public relations (PR) programme, direct marketing (DM) and e-communications.
• Scoped, planned and delivered strategic partner member communications programmes through close engagement with clients and internal stakeholders – strategic partners accounted for 70-80% of sales
• Formulated and managed initiative to move from reactive to strategic approach for strategic partner marketing, including designing and interpreting extensive customer intelligence and research
• Solely responsible for the formulation and implementation of the 2008 DM segmentation strategy and communications programme, which saw email click-through rates as high as 30%
• Managed project which won third place in ‘best direct mail pack’ category at Money Marketing Awards, 2009
• Led cross-functional teams from key accounts, sales and product for delivery of numerous projects

London, United Kingdom

• Formed company and maintained responsibility for marketing, new business, client engagement, consultancy and delivery of varying and complex projects across the media mix.
• Created, positioned and developed brand and proposition; formulating USPs, pricing policy and designing, initiating and executing marketing and communications strategy
• Presented to clients to win and retain repeat business of leading financial services brands
• Worked closely with clients’ technical experts and employees of all levels to produce quality client and IFA-facing materials
• Delivered strategic, co-ordinated campaigns to promote service, which saw in excess of 1,250% ROI
• Successfully wrote high-impact copy for highly segmented online campaigns, industry publication by-lines etc

• Worked with major public sector employer groups, including Local Government and NHS, to create worksite pension scheme communication programmes.
• Managed communications programmes resulting in increased uptake of employer pensions.
• Interpreted research to create communications that gained response rates in excess of industry averages.

• Advised on internal and external communications programme for Europe’s largest IT systems merger.
• Liaised with senior management and managed internal teams to develop communications solutions, including national conference, attended by over 1,000 employees
• Managed creation and implementation of unique search engine to ensure customer queries were met efficiently – the site received over 700 hits in its first day.

• Responsible for entire marketing programme, including consultation service for franchisee network.
• Sole responsibility for the planning and budgeting (£½m) complete UK marketing and communications programmes for two brands, reporting to commercial director
• Planned and delivered successful strategies and cross-media marketing programmes for franchisees, working closely with client senior management
• Proposed, planned and delivered numerous key projects, such as launch communications for telephone-based account management team, which saw customer satisfaction rates increase by over 20%
• Instrumental in brand-merger programme after buy-out by LeasePlan
• Successfully cut marketing spend by approximately 25% on previous year.

Master Of Science, Gerontology, Distinction

Distinction in MSc: the cross-discipline science of ageing and ageing societies, including demography, biology, epidemiology, sociology.

Advanced Certificate, Marketing

Bsc, Sociology With Business Studies

Achieved 2:1 (HONS) in degree, which covered social policy, people and project management skills, training and development interventions.

Education record