Matt Vance Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Leveraging my extensive professional experience, I’m in charge of all aspects of marketing, including branding, product marketing, digital strategies, and communications for four business lines as the top marketing executive. My job is to foster collaboration with internal teams and vendors to deliver consistent and authentic branded experiences. I also use member and business insights to design impactful, member-centric products and services.Key Achievements:■ Marketing Campaigns: Drove new business, increased wallet share, and enhanced service utilization by architecting and executing integrated marketing campaigns across multiple channels.■ Cost Savings: Reduced costs while also increasing output and effectiveness by managing expenses and optimizing processes which drove efficiencies within marketing department. ■ Event Strategy: Created and executed vision for multiple all-staff events, integrating training, recognition, and aligning with organizational strategy which enhanced team cohesion and performance.■ Business Operations: Facilitated strategic board planning retreats that led to securing alignment and buy-in for organizational rebranding, digital transformation, and community impact strategies which unified direction while driving growth. ■ Vice President of Marketing & Product Development: Earned promotion in August 2023 in recognition for delivering impactful leadership to team of 11 professionals that consistently achieved departmental goals while driving strategic initiatives. » Led marketing data strategy while creating targeted promotions, personalized experiences, and customer segmentation which drove business growth. » Built and implemented comprehensive marketing strategies for financial products and services, enhancing market positioning, refining messaging, and driving promotions that significantly boosted brand visibility and engagement.

Seattle, Wa, Us

In this role, I directed the development and execution of marketing strategies that grew our market share. My main focus was on leading cross-functional teams to create compelling marketing messages and align our product development efforts with market needs. I also collaborated with external partners and internal departments to ensure our strategies met the credit union’s business objectives.Key Achievements:■ Market Expansion: Devised targeted marketing initiatives that promoted new and existing financial products, driving expansion into underserved markets and contributing to measurable increase in membership as well as product usage.■ Cross-team Collaboration: Coordinated with product, sales, and customer service teams to refine GTM roadmaps while also optimizing product offerings, resulting in enhanced customer satisfaction and brand loyalty.

Seattle, Wa, Us

Upon transitioning to Salal Credit Union, I drove the full product development lifecycle, including market research and product marketing. I worked closely with our key stakeholders to devise product strategies, enhance our brand identify, and ensure successful product launches. I also managed cross-functional teams while driving continuous improvement throughout the product development process.Key Achievements:■ Product Launch: Delivered comprehensive marketing campaigns for new financial products, leveraging data-driven insights to tailor messaging and drive adoption, resulting in increased market penetration as well as customer acquisition.■ Brand Positioning: Collaborated with internal teams to refine product positioning and develop compelling marketing collateral, significantly boosting product visibility while also enhancing brand identity within target markets.

Seattle, Wa, Us

Rebuilding Together Seattle is a 501(c)(3) nonprofit organization that ensures housing stability for low-income homeowners by providing home safety and accessibility improvements free of charge.

The Salal Foundation was established in 2013 to support charitable and educational causes within the communities served by Salal Credit Union. The Foundation is governed by a Board of Directors and is a 501(c)(3) organization

Madison, Wisconsin, Us

Earlier in my career, I was responsible for the development and execution of marketing and community engagement initiatives, including campaigns that promoted financial literacy, community development, and member engagement, all aligning with the credit union's "people helping people" philosophy. I also strengthened partnerships with local businesses and community organizations, enhancing our visibility as well as the reputation of Industrial Credit Union within the region.Key Achievements: ■ Brand Awareness: Drove multi-channel marketing campaigns focusing on local demographics, resulting in increased community awareness along with membership growth.■ Strategic Partnerships: Cultivated partnerships with local businesses and nonprofits, driving co-branded community events and promotions that elevated member engagement while also expanding credit union’s community footprint