Digital marketing veteran with a diverse background having worked on a number of projects ranging from Accenture, National Grid, Terminix / Insect.com to the Duke University Health System.I've turned around multiple departments by creating and leading teams to deliver an excellent product. Leading from the front I set the bar high for those on my team.Specialties:Conversion Rate Optimization (CRO) │ Google Adwords (now Google Ads)│ Bing Ads │Search Engine Optimization (SEO) | Facebook Ads | Project Management | Lead Generation │ P&L Management │ Market Assessments | Process Improvement │ Customer Acquisitions │ Objectives, Goals, KPI, & Metrics │ Product/Service PlanningBranding/Brand Messaging │ Operations Management │ Policy/Procedure/Process Development | HR Functions: Hiring, Recruiting, Training, Mentoring │ Competitive Analysis | Data Analysis |