- Led Social Media team focused on entertainment content for current roster of artists, increasing brand awareness and ticket sales, and supporting digital marketing campaigns around touring. Build, execute, and track L&L audience growth strategy on social media.- Directed Influencer marketing team to partner with top US Hispanic influencers, leveraging their social media presence to promoter music concerts, events, and sponsored brands.- Establish content calendar and strategy for all L&L digital properties- Oversee and manage all editorial content production- Manage L&L content library - Build social video freelance network across our major markets- Create event/concert video recaps to be published within 24hrs- Provide thought leadership across all editorial initiatives - Stay informed on the trending editorial/pop-culture news and leverage insights across relevant channels

Lead the Editorial Content and Artist Relations teams in the Americas for Deezer, the world’s second largest independent music streaming platform. - Overview regional and global playlisting strategy for Latin Music: Lead the editorial team defining the offer and updating the playlists on a weekly basis.- Overview editorial marketing strategy: album releases update, on product slideshow scheduling and general editorial update of Deezer- Oversee the global relationship with one of our major labels partners, distribution outlets and establishing, nurturing excellent relationships across various departments and repertoire owners.- Identify, negotiate, develop and execute unique artist marketing initiatives by leveraging artist, artist management and label relationships.- Lead the Artist Relations Regional team to run pitch process to feedback to Editorial teams.- Proactive interdepartmental communications to ensure all stakeholders are kept informed e.g. territories, editorial, acquisitions, social, PR, CRM, ad sales, product, brand/studio, partnerships etc.- Direct Artist Marketing campaigns from initial pitch to completion and ensure maximum artist participation at every stage.- Liaise with Partnership & Business Development teams to help drive and execute opportunities with third parties for artist marketing campaigns.HEAD OF PODCAST CONTENT- Work within Deezer’s editorial guidelines to create and execute the editorial strategy for the local market- Acquire a wide variety of high quality content aimed at the local audience- Work with local producers to source Original podcast formats fitting Deezer’s positioning- Lead the Podcast Manager team to program podcasts across the Deezer product ensuring it is perfectly localised to your audience.- Analyse data and performance indicators of your own work.

Responsible for the creation and production of original content for LaMusica App. Key responsibilities included:• Developed strategies used to engage users through the App, social media and enhanced brand exposure for LaMusica.• Produce premium content with latin artist around music and lifestyle. • Daily Manage a team of producers, talent, camera operators, post-production, CMS and programming. • Promoted and distributed original content through SBS social media channels.• Project Manager of the weekly video grill and programming not only for the primary platforms as Web, App but for the secondary platforms like Apple TV, Instagram, Facebook and Youtube.• Implement and deliver social media strategies for video distribution.• Increased traffic numbers in the US Hispanic market through social media campaigns.• Analyze and report relevant metrics across the platforms. Provide insight and content recommendations. • Artist and Label Relations: Work hand to hand with Major Labels (Sony, Universal Music, Warner among others) PR teams and artist managers to develop new and creative content around new music releases.• Support Artist Marketing campaigns with organic content around new music releases.• Build content calendar and programming around new music releases.

Responsible for the creation and implementation of digital strategies aimed at developing new and maintaining existing audiences. Key responsibilities included:• Managed a team that produced original content, developed strategies used to engage users through social media and enhanced brand exposure for Terra US, empowering its user base and foster client opportunities.• Produced original content and video franchises for music and lifestyle themes.• Created, promoted and distributed original content through Terra.com and social media fan pages.• Implemented and delivered social media strategies for planning video content• Increased traffic numbers in the US Hispanic market through social media campaigns.• Managed and expanded Terra TV with a team of editors and external talent.• Hosted a weekly video show called Music City.• Served as the host for Terra’s live stream concert Terra Live Music.• Created new web videos that engaged visitors, boostes sales and increased video streams.• Developed strategic talent connections with prospective clients through online video.Chief accomplishments:• Created Music City, a weekly music program focused on providing the latest music news in the Latin community. The program has aired for the past 6 years, driving substantial traffic to Terra and is supported by advertisers such as Toyota, Sprint, Dr. Pepper, Ford among others (average of 10K views per week for each episode).• Created Parcero a Fuego, a male-targeted video-cooking segment centered on creating fast, fun and good tasting grilled meals. Each episode consists of a recipe cooked outdoors. Kingsford sponsored the first season, which includes 6 episodes – total video views of 140K, with 59K in the US.• Hosted Terra Live Music, a unique online/offline show platform allowing users to interact and engage with advertisers’ brands while leveraging original music content. Key shows have included artists such as Juanes, etc.

Key member of the International Digital Department focusing on producing original content to drive web engagement, increase followers through social media and increase traffic numbers especially for the NBA’s US Hispanic audience. Key responsibilities include:• Managed the publishing of daily editorial updates to all international sites of the NBA.• Managed social media programming for NBA fans in Latam and the US.• Planed and executed social media initiatives for Latam and US Hispanic audiences in accordance with the NBA’s global social media strategy.• Produced special features the main Spanish-language homepage and country specific pages.• Produced newsletters for Latin American and US Hispanic media.• Produced and wrote interactive features, including blogs, chats and videos, etc.• Conducted weekly interviews with NBA players and coaches.• On-site coverage of NBA main events like the All-Star Game, Playoffs, Finals, Draft and Summer League. Chief accomplishments:• Increased unique visitor traffic by 50% virtually every year.• Created all the NBA’s Spanish-language social media accounts reaching more that 600K+ users.• Consolidated the NBA’s website Eneba.com as the official go-to site in Spanish for international NBA players.• Standardized content distribution in Spanish through social networks, in-line with the NBA’s global strategy.