Mauricio Mendoza Email & Phone Number

Miami, Florida, United States

- Led Social Media team focused on entertainment content for current roster of artists, increasing brand awareness and ticket sales, and supporting digital marketing campaigns around touring. Build, execute, and track L&L audience growth strategy on social media.- Directed Influencer marketing team to partner with top US Hispanic influencers, leveraging.

Miami/Fort Lauderdale Area

Lead the Editorial Content and Artist Relations teams in the Americas for Deezer, the world’s second largest independent music streaming platform. - Overview regional and global playlisting strategy for Latin Music: Lead the editorial team defining the offer and updating the playlists on a weekly basis.- Overview editorial marketing strategy: album.

Miami/Fort Lauderdale Area

• Responsible for the creation and production of original content for LaMusica App. Key responsibilities included:
• Developed strategies used to engage users through the App, social media and enhanced brand exposure for LaMusica.
• Produce premium content with latin artist around music and lifestyle.
• Daily Manage a team of producers, talent, camera operators, post-production, CMS and programming.
• Promoted and distributed original content through SBS social media channels.
• Project Manager of the weekly video grill and programming not only for the primary platforms as Web, App but for the secondary platforms like Apple TV, Instagram, Facebook and Youtube.

Coral Gables, Florida

• Responsible for the creation and implementation of digital strategies aimed at developing new and maintaining existing audiences. Key responsibilities included:
• Managed a team that produced original content, developed strategies used to engage users through social media and enhanced brand exposure for Terra US, empowering its user base and foster client opportunities.
• Produced original content and video franchises for music and lifestyle themes.
• Created, promoted and distributed original content through Terra.com and social media fan pages.
• Implemented and delivered social media strategies for planning video content
• Increased traffic numbers in the US Hispanic market through social media campaigns.

Greater New York City Area

• Key member of the International Digital Department focusing on producing original content to drive web engagement, increase followers through social media and increase traffic numbers especially for the NBA’s US.
• Managed the publishing of daily editorial updates to all international sites of the NBA.
• Managed social media programming for NBA fans in Latam and the US.
• Planed and executed social media initiatives for Latam and US Hispanic audiences in accordance with the NBA’s global social media strategy.
• Produced special features the main Spanish-language homepage and country specific pages.
• Produced newsletters for Latin American and US Hispanic media.

Bachelor'S Degree Communitations, Digital Communication And Media/Multimedia

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: Soccer Team Photography Teacher