Maggie Aupperlee Email & Phone Number

Pittsburgh, Pennsylvania, United States

Maximize marketing and communications channels to increase awareness of and raise funds for a leading regional nonprofit organization. • Create and execute yearly marketing, communications, and development strategy with the Director of Development and Communications.•Craft compelling copy and design e-newsletters for internal and external stakeholders.• Manage the organization's website and all public-facing documents, ensuring consistency and brand awareness.• As part of the development team, secure and manage corporate partnerships.• Support the Director of Development and Communications with grant writing and special fundraising events.• Drive social media marketing and management to further the organization's mission and foster community.• Secure earned media placements in print, online, radio, and television.• Managed the redesign of treepittsburgh.org including vendor relations, copywriting, and photograph selection, and manage day-to-day website operations, page updates, and evaluations of website information architecture.• Led the development of the Remarkable Trees of Pittsburgh registry from initial research to public launch. Further the project through submission review and presentations to the Pittsburgh Shade Tree Commission.

Though my time with Stitch Fix was brief, I learned a lot of valuable lessons and how to apply the "Stitch Fix Grit" to not only my work as a Stylist but in my career as a communications and marketing professional as well. As a Stylist, I was the first line of contact with our clients. Stitch Fix prides itself on creating unique, personalized experiences for each client. My primary responsibility was to help the client feel heard and understood, whether they had a detailed request for their Fix or left it up to me to curate a Fix full of items they'd love.During my time with Stitch Fix, the company went through numerous changes in the way they deliver their product to clients. That required learning new ways to engage with their proprietary software, evolving offerings for clients, and the opportunity to help clients think outside the box in their wardrobe.• Create custom Fixes for up to 65 Women's and Men's clients every week.• Write personalized notes for each client, explaining the Why behind the choices I made.• Support clients as they explored new trends and expanded their comfort zones.• Maintain an up-to-date schedule and regular communication with teammates and team leads.• Adapt to changing Stitch Fix policies and procedures.

Greater Pittsburgh Area

Created and directed communications strategy for clients, including social media and content marketing. Provide communication management services including but not limited to social media platforms, website management, media relations, and email marketing campaigns. Direct new website development, including firm selection and project management.• Featured clients include: American Dairy Association North East; East Liberty Development, Inc.; Grow Pittsburgh; Sudden Cardiac Arrest Foundation; and Tree Pittsburgh.• Increased Facebook likes by 31%, Twitter engagement by 50%, and website page views by 24% for the Sudden Cardiac Arrest Foundation over a 15-month period.• In 2017, increased Facebook engagement YOY by 56%, Twitter YOY by 4%, and increased Instagram followers by 29% compared to 2016 for Tree Pittsburgh.• Consult on new website development including firm selection and project management.

Greater Pittsburgh Area

Created and directed communications strategy as a PULSE Fellow until August 2012 and full-time Communications Coordinator as of September 2012.• Created social media platforms and established digital voice and monthly social media plans.• Assisted program staff by providing social media coverage at large-scale community meetings and interacting with development and government stakeholders and community members, answering questions and providing neighborhood information.• Wrote, edited, and managed creative aspects for organizational newsletters, annual reports, and other print resources.

Served as a counselor to youth ranging from 5-17 years, as well as developmentally and physically disabled adults. Facilitated groups discussions and games. Encouraged growth and new experiences in campers. Supervised volunteer adult counselors and youth counselors-in-training. Worked on a team with fellow staff members.

Coordinated the publicity of the regional fundraising efforts of a national non-profit agency. Wrote and distributed press releases, feature stories and public service announcements in Western Pennsylvania and West Virginia.

Bachelor Of Arts, Communication (Public Relations), Sociology

Activities and Societies: Lambda Pi Eta (President), Student Activities Board (Secretary), Bonner Scholar, AmeriCorps, Waynesburg.

Photography, Literature

Activities and Societies: Courses: Photographing the City: London, and Literary London: 1700-1900Summer study abroad through the Center.

Education record