Maura Beard Email & Phone Number

Chantilly, Virginia, United States

Led media relations, executive speechwriting, event management, and corporate communications for nation’s leading counterterrorism enterprise.

• Led the development of corporate brand strategies to advance NGA’s value for customers through the delivery of world-class geospatial knowledge, products and services. Responsible for guiding organizational business.
• Managed brand development and implementation for the Globe, NGA’s new enterprise website that premiered in 2015.
• Developed the first-ever brand platform for NGA that serves as a guidepost for Globe-related corporate business decisions that will help to ensure an improved customer experience for NGA partners and stakeholders.
• Introduced new visual design elements to more accurately reflect the Globe brand personality and attributes; developed new branded collateral materials that created greater understanding among key audiences of the.
• Lead the development and implementation of NGA’s onmichannel marketing strategy for the Globe to maximize impact, increase understanding and grow customer loyalty.
• Managed messaging and positioning for strategic initiatives, including the development of NGA’s first-ever public facing website by the Xperience Directorate to assist U.S. and international relief efforts to combat.

• Developed strategies that advanced NGA’s identity and increased perceived value by effectively communicating capabilities to key stakeholders, media and the general public.
• Led major business lines for NGA, including corporate brand management, executive speechwriting, external outreach, partnership development, and community relations.
• Created an inclusive, collaborative work-place culture and led a diverse team of high-performing professionals committed to delivering exceptional results that exceeded expectations.
• Strengthened NGA partnerships with national organizations including the International Spy Museum, U.S. Geospatial Intelligence Foundation and Esri that extended the NGA message to millions of key customers and.
• Led NGA branding including the introduction of new visual identity elements, messaging and strategy; directed the development of engaging marketing materials that reflected the use of industry best practices and.
• Led improvements in style, content and timeliness for executive speeches, including managing a volume of more than 130 executive-level speeches for the NGA executive team in 2014.

• Managed integrated PR/Marketing/Advertising agency team and led strategic communications, brand management, strategic partnership development and media relations for the ENERGY STAR commercial and industrial markets.
• Raised profile of brand by revamping program from tactical engagements to strategic outreach, working with Fortune 500 corporations, engaging major media outlets, and enlisting celebrity support.
• Developed and launched the ENERGY STAR National Building Competition, a one-of-a-kind national energy efficiency competition for commercial buildings. Directed program and public relations elements.- Delivered savings.
• Served as media spokesperson with national broadcast, print, radio and online credits including USAToday, Boston Globe, San Francisco Chronicle, Washington Post, National Public Radio.
• Issued the first-ever list of Top 25 Cities in the United States with ENERGY STAR Certified Buildings; now an annual release used by states, localities, and media nationwide.
• Designed and launched the popular Bring Your Green to Work with ENERGY STAR suite of resources designed to help educate employees about what they can do to save energy.

• Led most complex public affairs program at EPA and provided planning and strategy support, message development, media relations, speechwriting, publications, materials development, web marketing, event planning, and.
• Successfully managed over 30 cabinet-level media events publicizing significant EPA actions. Designed and supervised the announcement of the world’s first hydraulic hybrid urban delivery vehicle, featured on Fox and.
• Redesigned web content to improve online visitor experience and usability, resulting in 15% increase in one year to a total of over 13 million page visits in 2005.
• Managed five public affairs professionals and coordinated a network of over 30 communications experts across the U.S.; managed recruitment, professional development, and performance evaluation.

• Directed communications for EPA’s national radiation protection program. Responsible for message development, media relations, production of public information materials, launch of national campaigns to raise awareness.
• Introduced message mapping and cutting-edge graphic design to deliver messages to key audiences in first of a kind products, such as a pocket guide for emergency responders and RadTown USA.
• Served as the Public Information Officer in the Joint Information Center for EPA’s radiological emergency response exercise, Ruby Slippers. Became well-versed in homeland security policy and procedures.
• Supervised eleven professionals and an extensive network of experts.

• Wrote major national policy speeches for EPA Administrator, Governor Christine Todd Whitman.
• Key participant in issue briefings to determine the direction and message of remarks.

• Created and launched the SunWise School Program, a national environmental and health education program for grades K-8 designed to reduce childhood overexposure to ultraviolet radiation.
• Within two years, expanded the program from 9 pilot schools in 3 states to over 5,000 schools in all 50 states, the District of Columbia, and Puerto Rico.
• Increased budget from $200,000 to over $1M within 2 years; utilized expertise in budget and appropriations process to secure permanent base funding for this start-up, voluntary program.
• Designed and produced a standards-based toolkit for teachers, bi-lingual brochures and posters, and other activities; materials adopted by the American Cancer Society for use across the Nation.

Bachelor Of Arts

Master Of Arts