Maureen Barrett Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

New York, New York, United States

Relocated to Northern New Jersey after becoming engaged and launched "That Girl Public Relations-Public Relations on the Spot". Oversee media/influencer engagement, event planning, talent relations, social media strategy, strategic planning, and media/influencer outreach for several key businesses-specializing in the hospitality, broadcast and entertainment industries. Client roster includes Newport Beach & Company (Newport Beach, California's Visitors Bureau), The Ridgewood Guild, Robertson Solutions, Soutirage Fine Wine & Experiential Travel Purveyors, and Hayworth Public Relations.

Orlando, Florida, United States

Assumed this position in July 2016 after successfully leading the PR efforts for Disney Cruise Line, Adventures by Disney, Disney Vacation Club, Golden Oak, Aulani-a Disney Resort and Spa, and continuing to lead the PR efforts for Travel Trade and Group and Convention media. Oversaw a team of 21 publicists, PR agencies and contractors-subject matter experts in culinary, celebrity engagement and talent relations, luxury travel and sports. Efforts supported Disney's efforts in the US and International destinations. My team was responsible for generating and pitching positive news, entertainment, celebrity and lifestyle/ travel stories to create awareness and drive visitation to the Walt Disney World Resort, which encompasses four theme parks, twenty six resort hotels, two water theme parks, and Disney Springs. Team worked with a variety of travel and entertainment outlets, television news, and social media influencers, bloggers and fan sites. I also led a multidimensional team that was responsible for producing significant events to launch new attractions, theme parks, lands within theme parks, hotel enhancements/build out's, and support the launch of new (or re-imagined) ships and itineraries for Adventures by Disney and Disney Cruise Line. The team also engages local, regional, and national media for our tent pole events at Walt Disney World, including The Epcot International Flower and Garden Festival, The Candlelight Processional, Mickey's Not so Scary Halloween Party, Mickey's Very Merry Christmas Party, and Epcot's Food and Wine Festival, annually. I worked closely with the Public Affairs team in this role, sitting on the Steering Committee for Public Affairs, Corporate Citizenship, Community Relations, Communications and Government Relations. In addition, I lead the integration efforts with brand marketing, travel industry sales, group and convention sales, special events marketing, park and hotel operations and legal services within the company.

Celebration, Florida.

I was recruited to oversee the PR activities for the Executive Vice President of Worldwide Sales and Travel Operations, and the President of the Walt Disney Travel Company. In this role, my team focused on travel trade media engagement, working with B2B travel and group and convention media to deliver travel and tourism stories that were geared to generate positive coverage and awareness of our theme parks around the world, the launch of two new Disney Cruise Line ships, and to educate the travel trade about our luxury escorted tour product, Adventures by Disney. Produced satellite media tours (SMT's) with travel aggregator's talent/spokespersons from Travelocity, Expedia and Orbitz to highlight our destinations and ships geared to engage their massive audiences/followers. During my tenure, we globally launched what would be Disney's third and fourth cruise ships, The Disney Dream and The Disney Fantasy, holding showcase & press events in Papenburg, Germany, New York, Los Angeles, and Florida. Additionally, oversaw the PR and Special Events effort of launching new resorts including Aulani, a resort in Ko Olina, Hawaii, and Golden Oak, a luxury residential community at Walt Disney World. Was liaison to the PR and Marketing team at the new Four Seasons Resort at Walt Disney World (located within the Golden Oak community) during its construction and opening. This role was global in nature, which allowed me to work with and engage media for our theme parks and resort hotels in Paris, Japan and China, in addition to our US based theme parks and cruise ships.

Celebration Florida

I was promoted to this role after having successfully led the PR efforts for the Worldwide Sales and Travel Operations business in 2013. In this role I continued to have responsibility for travel trade media engagement, along with overseeing the PR efforts for Disney Cruise Line, Adventures by Disney, Aulani-a Disney Resort and Spa, and Disney Vacation Club. Oversaw the strategic pitching of stories geared to generate positive publicity and ROI for all product lines, including domestic and International consumer lifestyle, travel, entertainment and cruise specific media. I led a team of 14 publicists and two PR agencies. In a crowded landscape with many highly rated cruise line companies and luxury tour providers, it was my teams responsibility to engage our media to demonstrate the "Disney Difference" in our cruise line and tour products, along with publicizing our new resort and spa in Hawaii. The team generated significant positive coverage, focusing on our high end culinary experiences on board our ships (in particular, our fine dining partnership with a 3 star Michelin Chef Arnaud Lallement for our restaurants "Remy" on the Disney Dream and Disney Fantasy), our unique children's programming, and our private Island Castaway Cay in the Bahamas. My team was responsible for asset gathering (photography and video) as well as for hosting media & celebrities on board our ships and on our tours to experience the product first hand. We also introduced many media to the concept of creating compelling video content for utilization in multi-platform publicity which amplified our efforts significantly. The PR teams work with top outlets generated many positive accolades and a bevy of top awards from Conde Nast Traveler, Travel and Leisure, and Travel Weekly's "Reader's Choice Awards" for successive years. I also worked with USA Today's cruise editor Gene Sloan to break the news that Disney was launching a river cruise product with AmaWaterways-an industry first.

Newport Beach, Ca

Led all marketing efforts, special events, public relations, social media and website development, SEO, publishing and media placement, membership sales and recruitment, brand strategy and consumer insight research. Specula events included the annual Christmas Boat Parade, Newport Food & Wine Festival, Newport Film Festival, The "John Wayne Centennial Celebration" and "The Hoag Classic" golf tournament. Hosted several media events in New York, Los Angeles, San Francisco and Chicago to showcase the destination, and to introduce new, unique luxury properties in Newport Beach-including the Resort at Pelican Hill, The Crystal Cove Alliance, and the lively culinary scene burgeoning in the destination. Achieved "Certified Destination Management Executive", a prestigious certification through Destination Marketing Association International.

Disneyland Resort

Produced and directed the execution of multi-media programs, commercials, interstitials, and television shows airing Disney content or being filmed on location at Disneyland Resort or surrounding areas. Also worked on appropriate messaging for talent shooting videos or any content at parks and resorts. Oversaw Synergy opportunities for ABC TV, Buena Vista Home Entertainment, the Disney Channel, and Disney Studios. Worked with Senior Executives to film various spots for a variety of television programs, bumpers, and oversaw production of TV spots for internal communications to broad audiences. Developed, produced, and executed significant on air and in park content for ABC Prime Time Preview Weekends, ABC Super Soap Weekends, and the 50th Anniversary of the Disneyland Resort.

Western Us/Rocky Mountains

Oversaw field sales activities for 10+ District Sales Managers selling Disney Destinations products (WDW, DL, Disney Cruise Line, Adventures by Disney). Based in Chicago and Dallas Texas, oversaw the "rocky mountain region" so each DSM had different responsibilities based on geographic location. Launched two Disney cruise line ships and Adventures by Disney in the field, consistently achieving 108-115% of goals for region. Began in Chicago as District Sales Manager, promoted after two years to Regional Director. Assisted teams with top account activation and cooperative advertising campaigns.