Maureen Del Villar Cuevas Email & Phone Number

- Day-to-day account coordination and project management for high-level fashion, diversity & inclusion, and technology clients, including adidas Basketball/TERREX/Originals/United Against Racism, and Meta- Developed and sustained excellent media relations to successfully secure high-value editorial and social placements in top publications including Harper’s Bazaar, Complex, Essence, Who What Wear, GQ, Highsnobiety, Fast Company, and more- Managed on-site interview staffing and media and creator hosting for large scale client events including NBA All-Star Weekend, WNBA All-Star Weekend, ENVSN Fest, and Coachella- Crafted campaign press releases, media alerts, and editorial pitches, spokesperson briefs, and more, ensuring alignment with client messaging- Compiled press coverage and website and social media performance analytics to inform recap decks and reports- Facilitated internal team operations by creating agendas, capturing detailed meeting notes, preparing comprehensive recap presentations for clients, and supporting direct client communications

- Successfully secured media coverage in top publications such as CBS, Good Housekeeping, Forbes, and more, increasing brand visibility and recognition for clients.- Conducted in-depth influencer research, identifying potential collaborators to enhance brand visibility.- Collaborated with intern team to craft and execute a PR strategy for three clients, enhancing brand positioning.

Amherst, Massachusetts, United States

- Provided support and guidance to a diverse group of 30 residents.- Organized and led 12 community-building events, fostering a sense of belonging and camaraderie among residents.- Collaborated with fellow RAs and residence hall staff on initiatives to enhance the residential community.- Enforced residence hall policies, ensuring a safe and respectful living environment.

Amherst, Massachusetts, United States

- Crafted captivating content on various social platforms to promote events, showcase notable individuals, and update the school community.- Successfully orchestrated an Instagram growth initiative, elevating the school's following from 4,000 to 8,000.- Generated regular reports on social media efforts, offering valuable data for decision-making.- Created and directed a popular Instagram series called "Involved at Isenberg," that gained significant traction with over 4,000 views per video.

New York, United States

- Tailored and curated media lists for over 15 clients, ensuring precise targeting of media outreach efforts.- Produced captivating and engaging video content for the company's official TikTok account.- Tracked client exposure, overseeing press clippings, media mentions, and pertinent industry news.- Contributed to the strategic planning and execution of various press events.

Leominster, Massachusetts, United States

-Successfully assist customers with product selections and purchases, e-service transactions-Aid Spanish-speaking customers.-Assist team members when necessary in handling cash register transactions, organizing inventory room, labeling products, and unloading merchandise-Stock, replenish, and organize inventory with accuracy and efficiency

Boston, Massachusetts, United States

- Collaborated with PR colleagues on the development and implementation of new social media strategies.- Wrote various press releases, research decks, and pitches to podcasts and other media outlets.- Developed engaging content for the agency's Instagram platform.

Amherst, Massachusetts, United States

- Created eye-catching flyers, merchandise, and cookbooks to engage the community and support outreachefforts.- Played a pivotal role in the strategic management, planning, and execution of a diverse range of initiatives, including fundraisers, the highly anticipated annual Soulfest event, dance tryouts, and other noteworthy endeavors.- Generated and analyzed digital content for social media platforms like Facebook and Instagram, driving engagement and increasing brand visibility.- Collaborated on the development and execution of social media plans aimed at attracting new students to join the club.